Lawrence W. Green
Encyclopedia
Lawrence W. Green is best known by health education researchers as one of the developers of the PRECEDE-PROCEED
Model, which has been used throughout the world to guide health program intervention design, implementation, and evaluation and has led to more than 1000 published studies, applications and commentaries on the model in the professional and scientific literature.. He is a past President and Distinguished Fellow of the Society for Public Health Education and Honorary Fellow of the American School Health Association
. He is a fellow of the American Academy of Behavioral Medicine Research, the Society of Behavioral Medicine, and the American Academy of Health Behavior
and was the first recipient of the latter’s Research Laureate Medal. He has been recipient of two of the American Public Health Association
's highest awards, the Distinguished Career Award and Award of Excellence. He has also received the Presidential Citation, Scholar Award, and Distinguished Service Award of the Association for the Advancement of Health Education
Dr. Green received his B.S. in 1962 from the University of California-Berkeley. He then became a Ford Foundation
Project Associate and a commissioned officer of the US Public Health Service
with the University of California Family Planning Research and Development Project in Dhaka
, East Pakistan (now Bangladesh
), serving from 1963 through 1965. He returned to Berkeley, where he earned his M.P.H. in 1966 and Dr.P.H. in 1968, both in public health education. From 1968 to 1970, he was lecturer and doctoral program coordinator at Berkeley’s School of Public Health.
In 1970, he moved to the Johns Hopkins Bloomberg School of Public Health
as an assistant professor. During nine years, he rose from assistant professor to professor and served as Assistant Dean, Director of Health Education Studies for the Health Services Research Center and for the Oncology Center, and founding Head of the Division of Health Education.
In 1979, President Carter appointed Dr. Green as first Director of the Office of Health Information, Health Promotion
, Physical Fitness and Sports Medicine (now the Office of Disease Prevention and Health Promotion). That office coordinated development of Healthy People: The Surgeon General's Report on Health Promotion and Disease Prevention (1979) and the 1990 Objectives for the Nation (1981), which have served as the blueprint for the nation’s public health policies to this day. His office also established the National Health Information Clearinghouse, and a variety of national surveys, campaigns, and federal research and demonstration programs in disease prevention and health promotion.
On leaving government, in 1981, Dr. Green spent a year as Visiting Lecturer in Health Policy at the Harvard Center for Health Policy Education and Research, and in the Harvard schools of medicine and public health. He then moved to the University of Texas at Houston (UTH) as founding Director of the Center for Health Promotion Research and Development (now Center for Health Promotion and Prevention Research) and professor in the Department of Family Practice and Community Medicine in the University of Texas Medical School and professor of Behavioral Sciences and Community Health in the School of Public Health
, serving in these roles from 1982 to 1988. During his tenure at Texas he also helped establish the Southwest Center for Prevention Research, serving as its co-director. He was also Associate Director of the Institute for Health Policy Education and Research at UTH during this period.
As Vice President and Director of the National Health Promotion Program of the Henry J. Kaiser Family Foundation
from 1988-1991, he and his staff developed a community development strategy for grant making called the Social Reconnaissance method. Elements of this were adopted by other foundations after it was featured in Foundation News and won the Foundation Award of the Association of Prevention Professionals. A national media campaign organized by his staff, called Project LEAN (Low-fat Eating for America Now), won awards and helped launch many of the industry-professional collaborations that have contributed to the reduction of dietary fat in the American food supply.
From 1991 through 1999, he was professor in the Department of Health Care & Epidemiology and Head of the Division of Health Promotion and Preventive Medicine at the University of British Columbia
. He was also Director of the university’s Institute of Health Promotion Research.
Returning to the United States, he was Distinguished Fellow/Visiting Scientist at the Centers for Disease Control and Prevention
(CDC)from 1999-2004. He was Director of the CDC-World Health Organization
Collaborating Center on Global Tobacco Control from 1999 to 2001 and Acting Director of the CDC’s Office on Smoking and Health in 2001. He directed the Office of Science & Extramural Research of CDC’s Public Health Practice Program Office from 2001 to 2004.
He was Visiting Professor of Health and Society at the University of Maryland College of Health & Human Performance (now School of Public Health) in College Park, MD from December 2004 through June, 2005. Since fall of 2005, Dr. Green has been Adjunct Professor in the Department of Epidemiology and Biostatistics at the University of California at San Francisco Comprehensive Cancer Center. He is also Director of the Social and Behavioral Sciences Program and Co-Director of the Society, Diversity & Disparities Program of the center.
He currently serves on the Editorial Boards of the American Journal of Preventive Medicine
, the American Journal of Health Behavior and 12 other journals in his field. His textbooks have been widely adopted -- Health Program Planning: An Educational and Ecological Approach co-authored with Marshall Kreuter is in its 4th edition and Community and Population Health co-authored with Judith Ottoson is in its 8th edition;.
PRECEDE-PROCEED
The model is a framework that helps health program planners, policy makers, and evaluators analyze the situation and design a health program efficiently. This planning model was initiated as a cost-benefit evaluation framework by Dr. Lawrence W. Green...
Model, which has been used throughout the world to guide health program intervention design, implementation, and evaluation and has led to more than 1000 published studies, applications and commentaries on the model in the professional and scientific literature.. He is a past President and Distinguished Fellow of the Society for Public Health Education and Honorary Fellow of the American School Health Association
American School Health Association
The American School Health Association is a professional association. It claims a membership of 2,000 members in 56 nations, more than half of whom practice in K-12 schools or administer health education or health services programs in school districts or state departments of education.Founded in...
. He is a fellow of the American Academy of Behavioral Medicine Research, the Society of Behavioral Medicine, and the American Academy of Health Behavior
American Academy of Health Behavior
The American Academy of Health Behavior was founded in 1997 to “transform the health promotion and health education field from a teaching- and service-centered profession to one with a stronger research foundation in which discovery would be valued as a means of improving practice and enhancing...
and was the first recipient of the latter’s Research Laureate Medal. He has been recipient of two of the American Public Health Association
American Public Health Association
The American Public Health Association is Washington, D.C.-based professional organization for public health professionals in the United States. Founded in 1872 by Dr. Stephen Smith, APHA has more than 30,000 members worldwide...
's highest awards, the Distinguished Career Award and Award of Excellence. He has also received the Presidential Citation, Scholar Award, and Distinguished Service Award of the Association for the Advancement of Health Education
Dr. Green received his B.S. in 1962 from the University of California-Berkeley. He then became a Ford Foundation
Ford Foundation
The Ford Foundation is a private foundation incorporated in Michigan and based in New York City created to fund programs that were chartered in 1936 by Edsel Ford and Henry Ford....
Project Associate and a commissioned officer of the US Public Health Service
United States Public Health Service
The Public Health Service Act of 1944 structured the United States Public Health Service as the primary division of the Department of Health, Education and Welfare , which later became the United States Department of Health and Human Services. The PHS comprises all Agency Divisions of Health and...
with the University of California Family Planning Research and Development Project in Dhaka
Dhaka
Dhaka is the capital of Bangladesh and the principal city of Dhaka Division. Dhaka is a megacity and one of the major cities of South Asia. Located on the banks of the Buriganga River, Dhaka, along with its metropolitan area, had a population of over 15 million in 2010, making it the largest city...
, East Pakistan (now Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
), serving from 1963 through 1965. He returned to Berkeley, where he earned his M.P.H. in 1966 and Dr.P.H. in 1968, both in public health education. From 1968 to 1970, he was lecturer and doctoral program coordinator at Berkeley’s School of Public Health.
In 1970, he moved to the Johns Hopkins Bloomberg School of Public Health
Johns Hopkins Bloomberg School of Public Health
The Johns Hopkins Bloomberg School of Public Health is part of Johns Hopkins University in Baltimore, Maryland, United States...
as an assistant professor. During nine years, he rose from assistant professor to professor and served as Assistant Dean, Director of Health Education Studies for the Health Services Research Center and for the Oncology Center, and founding Head of the Division of Health Education.
In 1979, President Carter appointed Dr. Green as first Director of the Office of Health Information, Health Promotion
Health promotion
Health promotion has been defined by the World Health Organization's 2005 Bangkok Charter for Health Promotion in a Globalized World as "the process of enabling people to increase control over their health and its determinants, and thereby improve their health"...
, Physical Fitness and Sports Medicine (now the Office of Disease Prevention and Health Promotion). That office coordinated development of Healthy People: The Surgeon General's Report on Health Promotion and Disease Prevention (1979) and the 1990 Objectives for the Nation (1981), which have served as the blueprint for the nation’s public health policies to this day. His office also established the National Health Information Clearinghouse, and a variety of national surveys, campaigns, and federal research and demonstration programs in disease prevention and health promotion.
On leaving government, in 1981, Dr. Green spent a year as Visiting Lecturer in Health Policy at the Harvard Center for Health Policy Education and Research, and in the Harvard schools of medicine and public health. He then moved to the University of Texas at Houston (UTH) as founding Director of the Center for Health Promotion Research and Development (now Center for Health Promotion and Prevention Research) and professor in the Department of Family Practice and Community Medicine in the University of Texas Medical School and professor of Behavioral Sciences and Community Health in the School of Public Health
University of Texas School of Public Health
The University of Texas School of Public Health is one of eight component institutions of The University of Texas Health Science Center at Houston ....
, serving in these roles from 1982 to 1988. During his tenure at Texas he also helped establish the Southwest Center for Prevention Research, serving as its co-director. He was also Associate Director of the Institute for Health Policy Education and Research at UTH during this period.
As Vice President and Director of the National Health Promotion Program of the Henry J. Kaiser Family Foundation
Kaiser Family Foundation
The Henry J. Kaiser Family Foundation , or just Kaiser Family Foundation, is a U.S.-based non-profit, private operating foundation headquartered in Menlo Park, California. It focuses on the major health care issues facing the nation, as well as the U.S. role in global health policy...
from 1988-1991, he and his staff developed a community development strategy for grant making called the Social Reconnaissance method. Elements of this were adopted by other foundations after it was featured in Foundation News and won the Foundation Award of the Association of Prevention Professionals. A national media campaign organized by his staff, called Project LEAN (Low-fat Eating for America Now), won awards and helped launch many of the industry-professional collaborations that have contributed to the reduction of dietary fat in the American food supply.
From 1991 through 1999, he was professor in the Department of Health Care & Epidemiology and Head of the Division of Health Promotion and Preventive Medicine at the University of British Columbia
University of British Columbia
The University of British Columbia is a public research university. UBC’s two main campuses are situated in Vancouver and in Kelowna in the Okanagan Valley...
. He was also Director of the university’s Institute of Health Promotion Research.
Returning to the United States, he was Distinguished Fellow/Visiting Scientist at the Centers for Disease Control and Prevention
Centers for Disease Control and Prevention
The Centers for Disease Control and Prevention are a United States federal agency under the Department of Health and Human Services headquartered in Druid Hills, unincorporated DeKalb County, Georgia, in Greater Atlanta...
(CDC)from 1999-2004. He was Director of the CDC-World Health Organization
World Health Organization
The World Health Organization is a specialized agency of the United Nations that acts as a coordinating authority on international public health. Established on 7 April 1948, with headquarters in Geneva, Switzerland, the agency inherited the mandate and resources of its predecessor, the Health...
Collaborating Center on Global Tobacco Control from 1999 to 2001 and Acting Director of the CDC’s Office on Smoking and Health in 2001. He directed the Office of Science & Extramural Research of CDC’s Public Health Practice Program Office from 2001 to 2004.
He was Visiting Professor of Health and Society at the University of Maryland College of Health & Human Performance (now School of Public Health) in College Park, MD from December 2004 through June, 2005. Since fall of 2005, Dr. Green has been Adjunct Professor in the Department of Epidemiology and Biostatistics at the University of California at San Francisco Comprehensive Cancer Center. He is also Director of the Social and Behavioral Sciences Program and Co-Director of the Society, Diversity & Disparities Program of the center.
He currently serves on the Editorial Boards of the American Journal of Preventive Medicine
American Journal of Preventive Medicine
American Journal of Preventive MedicineThe American Journal of Preventive Medicine is the official journal of the American College of Preventive Medicine and the Association for Prevention Teaching and Research. It publishes articles in the areas of prevention research, teaching, practice and policy...
, the American Journal of Health Behavior and 12 other journals in his field. His textbooks have been widely adopted -- Health Program Planning: An Educational and Ecological Approach co-authored with Marshall Kreuter is in its 4th edition and Community and Population Health co-authored with Judith Ottoson is in its 8th edition;.