Le Coq Sportif
Encyclopedia
- For the music album see Le Cock SportifLe Cock SportifLe Cock Sportif was the debut album from rap rock/nu metal group Brougham. The cover art featured porn star Raylene. A music video for Murked out directed by Chris Cuffaro is available on his website at http://www.cuffarophoto.com/-Track listing:...
Le Coq Sportif (lə kɔk spɔʁtif, "The Athletic Rooster") is a French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
company producing sport
Sport
A Sport is all forms of physical activity which, through casual or organised participation, aim to use, maintain or improve physical fitness and provide entertainment to participants. Sport may be competitive, where a winner or winners can be identified by objective means, and may require a degree...
s equipment such as shoes, shorts
Shorts
Shorts are a bifurcated garment worn by both men and women over their pelvic area, circling the waist, and covering the upper part of the legs, sometimes extending down to or even below the knee, but not covering the entire length of the leg. They are called "shorts" because they are a shortened...
, and T-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....
s. It was founded in 1882 by Émile Camuset, but the first clothing items branded with the rooster appeared in 1948. The company's name derives from the Gallic rooster
Gallic rooster
The Gallic rooster is an unofficial national symbol of France as a nation .-France:...
, a national symbol of France.
The company has sponsorship deals with many football clubs, including Sheffield United
Sheffield United F.C.
Sheffield United Football Club is a professional English football club based in the city of Sheffield, South Yorkshire.They were the first sporting team to use the name 'United' and are nicknamed 'The Blades', thanks to Sheffield's worldwide reputation for steel production...
, Wolverhampton Wanderers
Wolverhampton Wanderers F.C.
Wolverhampton Wanderers Football Club is an English professional association football club that represents the city of Wolverhampton in the West Midlands region. They are members of the Premier League, the highest level of English football. The club was founded in 1877 and since 1889 has played at...
, Carlisle United
Carlisle United F.C.
Carlisle United F.C. is an English football club based in Carlisle, Cumbria, where they play at Brunton Park. Formed in 1904, the club currently compete in League One, the third tier of the English football league system....
, Queens Park Rangers
Queens Park Rangers F.C.
Queens Park Rangers Football Club is an English professional football club, based in White City, Hammersmith and Fulham, west London. As the 2010-11 Football League Championship champions, they now play in the top tier of English football the Premier League, for the first time in 15 years...
(until the end of 2007–08 season), Hibernian
Hibernian F.C.
Hibernian Football Club are a Scottish professional football club based in Leith, in the north of Edinburgh. They are one of two Scottish Premier League clubs in the city, the other being their Edinburgh derby rivals, Hearts...
and Everton F.C.
Everton F.C.
Everton Football Club are an English professional association football club from the city of Liverpool. The club competes in the Premier League, the highest level of English football...
In addition, the company also sponsors the Quick Step-Innergetic
Quick Step-Innergetic
Quick Step is a Belgian UCI ProTour cycling team led by team manager Patrick Lefévère. The directors are Rik Verbrugghe, Davide Bramati, Wilfried Peeters, Rik Van Slycke and Luca Guercilena. The mechanics are Jeanick Verstraete and Kurt Roose...
and Team Milram
Team MILRAM
Team Milram was a German pro cycling team, participating at the UCI ProTour.The pro cycling team was founded in the beginning of 2006, taking over the UCI ProTeam license of Team Domina Vacanze. The main sponsor is the Milram brand of the Bremen based Nordmilch company...
cycling teams. Le Coq Sportif also supplied kits to the Tottenham Hotspur
Tottenham Hotspur F.C.
Tottenham Hotspur Football Club , commonly referred to as Spurs, is an English Premier League football club based in Tottenham, north London. The club's home stadium is White Hart Lane....
team that won the FA Cup in 1981 and 1982, Aston Villa
Aston Villa F.C.
Aston Villa Football Club is an English professional association football club based in Witton, Birmingham. The club was founded in 1874 and have played at their current home ground, Villa Park, since 1897. Aston Villa were founder members of The Football League in 1888. They were also founder...
, Chelsea
Chelsea F.C.
Chelsea Football Club are an English football club based in West London. Founded in 1905, they play in the Premier League and have spent most of their history in the top tier of English football. Chelsea have been English champions four times, FA Cup winners six times and League Cup winners four...
, Sunderland
Sunderland A.F.C.
Sunderland Association Football Club is an English association football club based in Sunderland, Tyne and Wear who currently play in the Premier League...
, and the Everton
Everton F.C.
Everton Football Club are an English professional association football club from the city of Liverpool. The club competes in the Premier League, the highest level of English football...
team of the mid 1980s; the FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...
winning teams of Italy
Italy national football team
The Italy National Football Team , represents Italy in association football and is controlled by the Italian Football Federation , the governing body for football in Italy. Italy is the second most successful national team in the history of the World Cup having won four titles , just one fewer than...
in 1982 and Argentina
Argentina national football team
The Argentina national football team represents Argentina in association football and is controlled by the Argentine Football Association , the governing body for football in Argentina. Argentina's home stadium is Estadio Monumental Antonio Vespucio Liberti and their head coach is Alejandro...
in 1986.
South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
n golf
Golf
Golf is a precision club and ball sport, in which competing players use many types of clubs to hit balls into a series of holes on a golf course using the fewest number of strokes....
er Yang Yong-eun
Yang Yong-eun
Yang Yong-eun , or Y. E. Yang, is a South Korean professional golfer currently playing on the PGA Tour, where he has won twice, including most notably the 2009 PGA Championship where he held off the challenge of Tiger Woods during the final round....
wore a Le Coq Sportif shirt on the last day of the PGA Championship
PGA Championship
The PGA Championship is an annual golf tournament conducted by the PGA of America as part of the PGA Tour. It is one of the four major championships in men's professional golf, and is the golf season's final major, usually played in mid-August, customarily four weeks after The Open Championship...
in 2009, which he won. It also has an endorsement deal with NBA
National Basketball Association
The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...
basketball
Basketball
Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...
player Joakim Noah
Joakim Noah
Joakim Simon Noah is a professional basketball player for the Chicago Bulls of the National Basketball Association . Born in New York City to a Swedish mother and French father, he holds American, Swedish and French citizenship...
.
Le Coq Sportif is famous in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
and Korea and hired local designers to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif in Japan associated with Sou to create handmade shoes and tabi
Tabi
are traditional Japanese socks. Ankle-high and with a separation between the big toe and other toes, they are worn by both men and women with zori, geta, and other traditional thonged footwear. Tabi are also essential with traditional clothing—kimono and other wafuku as well as being worn by...
. They also released a line of shoes with designer Kamishima Chinami. For Le Coq Sportif Korea, the partnership was made with the car manufacturer Peugeot
Peugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...
to create a shoe named the "Peugeot 207cc." The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe's stitching would come apart. This in turn lost Le Coq Sportis millions in revenue.
Sponsorships
Le Coq Sportif is the official uniform supplier of the following teams:Football Club teams Everton Nafta Lendava Nagoya Grampus
Nagoya Grampus
are a Japanese association football club that play in the J. League. Based in Nagoya, Aichi Prefecture and originally founded as the company team of the Toyota Motor Corp...
Ulsan Hyundai
Rugby Union National Teams
Wallabies
Former Football national teams (2004-09) (1980-89) (1982-89) (1993-95) (1984-92) (1983-86)