Lego.com is the official website of the LEGO Group

Lego Group

The LEGO Group is a family-owned company based in Billund, Denmark, and best known for the manufacture of Lego-brand toys.The company was founded in 1932 by Ole Kirk Christiansen...

 and Lego brand toys. The Lego website has developed over the years, and aims to provide many extra services for fans, as well as being simply a shop and product catalog.

History

Lego.com began in 1996, as a small site with an online shop, one game, and pages about current products. A huge milestone came in 2001, when the moderated Lego.com Message Boards were introduced. In 2005, These Message Boards were updated to the one existing today. In 2007, the whole site was updated, giving the home page a new layout, and changing "Club" to "Play". Another large update came in May 2008, when My Lego Network was introduced. In 2009, the Lego Account became Lego ID. Soon the site was updated again in 2010 changing "Play to Games" and adding create and share to the front page.

Products

The Products page provides links to each of Lego's theme's web pages. The current Lego themes represented there are:

Atlantis Lego Atlantis Lego Atlantis is a product range of the construction toy Lego, themed around the underwater world of Atlantis. The range was announced in 2009, for launch in early 2010. Sets include models of buildable underwater vehicles, as well as 'heroic diver' and 'shark warrior' minifigures...	Duplo Lego Duplo Duplo is a product range of the construction toy Lego, designed for children aged 1½ to 6 years old. Duplo bricks are twice the length, height and width of traditional Lego bricks , as a result being easier to handle – as well as being far harder to swallow – by younger children...	Castle Lego Castle Lego Castle is a Lego theme featuring knights and castles. It was introduced in 1978 and continues to the . Lego Castle sets were marketed under the Legoland banner until 1991. Lego decided to change and add Lego System in 1992, but was dropped after 1999. The year 2008 marked 30 years since the...	Power Functions
Hero Factory Hero Factory Hero Factory is a line of toys by the LEGO Group marketed primarily at 6 to 16-year-olds. It was created in response to the decision to discontinue the Bionicle theme in early 2010.-Production:...	Lego Universe Lego Universe Lego Universe is a massively multiplayer online game developed by NetDevil. The game was released on October 26, 2010, with an early opening for LEGO "Founders", which consisted of users who pre-ordered the game. It is globally distributed by Warner Bros. Interactive Entertainment...	Agents Lego Agents Lego Agents is a series of Lego toy sets introduced in 2008 and is based on the secret agent genre. Each set features a mission that pits the Lego Agents team against the nefarious Dr. Inferno and his sinister cronies.- Background :...	Belville Belville (Lego) Belville is a product range of the Lego construction toy designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters, much larger in scale than the traditional Lego minifig...
Toy Story Lego Toy Story Lego Toy Story, is a Lego theme based on the Disney·Pixar's Toy Story film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May, five Lego and four Duplo sets were released under the Toy Story 3 sub-theme.-Lego:The...	Space Police	Pirates Lego Pirates Pirates is a Lego theme launched in 1989 featuring pirates, soldiers, islanders and sailing ships. The theme has been seen in minifigure scale, Duplo and the 4+ theme....	Thomas and Friends
Prince of Persia Lego Prince of Persia Lego Prince of Persia is a Lego theme based on the video game Prince of Persia: The Sands of Time and the film of the same name. The first sets were released in April 2010.-Promotion and release:...	Power Miners Lego Power Miners Lego Power Miners is a product range - or "theme" - of the construction toy Lego. It is an influenced theme from the 1999 Rock Raiders line. Power Miners is based beneath the surface of the Lego World, wherein a team of 'Power Miners' investigate the cause of a series of severe earthquakes and...	SpongeBob SquarePants SpongeBob SquarePants SpongeBob SquarePants is an American animated television series, created by marine biologist and animator Stephen Hillenburg. Much of the series centers on the exploits and adventures of the title character and his various friends in the underwater city of "Bikini Bottom"...	Lifestyle
Minifigures Lego Minifigures (Theme) Minifigures is a 2010 Lego theme based on a set of collectible Lego minifigures. Each figure is an original character with new clothing and facial designs, and most contain previously unseen accessories. Between the current five series, 80 unique minifigure characters have been released...	Racers Lego Racers (toys) Lego Racers is a product line of the construction toy Lego. The range was first introduced in 1975 with a Formula 1 car model. However, the brand only really started to become a core theme in 2001, with the release of a series of mini racecars...	Architecture Lego Architecture Lego Architecture is a sub-brand and product range of the Lego construction toy, which aims to “celebrate the past, present and future of architecture through the Lego Brick”...
Lego Games Lego Games Lego Games is a product range of the construction toy Lego, which focuses on a series of playable games of different types, all of which use Lego bricks, and use the Lego concept of building to encourage players to change adapt the rules of the games....	Ben 10 Alien Force	Mindstorms NXT 2.0
Star Wars Lego Star Wars Lego Star Wars is a Lego theme that incorporates the Star Wars saga. The first Lego Star Wars, released in 1999, included model 7140, the first Lego X-Wing. Star Wars was the first intellectual property to be licensed in Lego Group history . The first few sets based on the original trilogy were...	Design by Me	Video Games
City Lego City Lego City is a theme under which Lego building sets are released. As the name suggests, City sets are based on city life, with the models depicting city and emergency services , airport, construction and civilian services....	Creator Lego Creator Lego Creator is a computer sandbox game for Microsoft Windows that involves building with virtual Lego elements. The game has no missions, objectives, challenges, or money constraints.-Overview:...	Technic Lego Technic Technic is a line of Lego interconnecting plastic rods and parts. The purpose of this series is to create more advanced models with more complex movable arms, such as machines with wheels, in addition to the simpler brick-building properties of normal Lego....
Bionicle Bionicle Bionicle is a line of toys by the LEGO Group marketed primarily for 5- to 16-year-olds. The line was launched on December 30, 2000 in Europe and June/July 2001 in Canada and the United States. "Bionicle" is a portmanteau constructed from the words "biological" and "chronicle"...	Indiana Jones Lego Indiana Jones Lego Indiana Jones is a Lego theme based on the Indiana Jones film franchise, licensed from Lucasfilm. The exclusive franchise was first announced in June 2007, and followed the successful Lego Star Wars franchise, also with Lucasfilm...	Bricks and More	Cars 2 Cars 2 Cars 2 is a 2011 American computer-animated action film produced by Pixar, and it is the sequel to the 2006 film, Cars. In the film, race car Lightning McQueen and tow truck Mater head to Japan and Europe to compete in the World Grand Prix, but Mater becomes sidetracked with international espionage...

Lego Universe

Lego Universe is a massively multiplayer online game

Massively multiplayer online game

A massively multiplayer online game is a multiplayer video game which is capable of supporting hundreds or thousands of players simultaneously. By necessity, they are played on the Internet, and usually feature at least one persistent world. They are, however, not necessarily games played on...

 developed by NetDevil

NetDevil

NetDevil, owned by Gazillion Entertainment, was an American developer of massively multiplayer online role-playing games in Louisville, Colorado.- Beginnings :...

. It was released in October 2010. Its release has been delayed from original estimates of 2009, late November 2008, and mid-2008. This is the first Lego computer game sold in which players can connect and play online

ONLINE

ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....

.

Play

Play began as CLUB in the year 2001, with few games and the then small Message Boards. These Message Boards are fully moderated by real people. In 2005, they were updated to the current form. In 2007, the name was changed to Play. There is also a Games section, a Downloads section, a Comics and Movies Section, and a Club Section containing news, movies, and building tips.

My Lego Network

My Lego Network (often just abbreviated MLN) is a child-oriented social networking site that has replaced Lego Club pages. A member creates a public page with preset modules, customizing layout and colors. Some modules produce items, which can be sent to "Networkers" (Non-player character

Non-player character

A non-player character , sometimes known as a non-person character or non-playable character, in a game is any fictional character not controlled by a player. In electronic games, this usually means a character controlled by the computer through artificial intelligence...

s) to move up in the ranks (0 - 10). The website also has a built in inbox that contains prewritten messages that can be sent to friends also on MLN as well as Networkers.

Ranks

Each rank in My Lego Network has a specific Networker theme associated with it, as well as a final "Masterpiece" that allows you to move on to the next rank and befriend new Networkers. Ranks become progressively more challenging as you move on.

Rank	Theme	Masterpiece
1	Farming	Crimson Apple
2	Bees	Royal Hive Queen
3	Middle Ages Middle Ages The Middle Ages is a periodization of European history from the 5th century to the 15th century. The Middle Ages follows the fall of the Western Roman Empire in 476 and precedes the Early Modern Era. It is the middle period of a three-period division of Western history: Classic, Medieval and Modern...  Mythology Mythology The term mythology can refer either to the study of myths, or to a body or collection of myths. As examples, comparative mythology is the study of connections between myths from different cultures, whereas Greek mythology is the body of myths from ancient Greece...	Giant's Hat
4	Racing Racing A sport race is a competition of speed, against an objective criterion, usually a clock or to a specific point. The competitors in a race try to complete a given task in the shortest amount of time...	Speedy Motorcycle
5	Dinosaurs / Exploration Exploration Exploration is the act of searching or traveling around a terrain for the purpose of discovery of resources or information. Exploration occurs in all non-sessile animal species, including humans...	Jeweled Triceratops
6	Construction Construction In the fields of architecture and civil engineering, construction is a process that consists of the building or assembling of infrastructure. Far from being a single activity, large scale construction is a feat of human multitasking...	Craftsman's Cottage
7	Music Music Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...	Enchanting Harp
8	Native Americans Indigenous peoples of the Americas The indigenous peoples of the Americas are the pre-Columbian inhabitants of North and South America, their descendants and other ethnic groups who are identified with those peoples. Indigenous peoples are known in Canada as Aboriginal peoples, and in the United States as Native Americans...	Brickota Totem Pole
9	Medieval Knights	Tower of Many Shields
10	Lego Space Lego Space The Lego Space theme features astronauts and spaceships. It was introduced in 1978. Space was one of the most expansive themes in Lego history, and contained over 200 individual sets. It was marketed under the Legoland banner until 1991...	Intergalactic Cruiser

Networkers

My Lego Network consists of many networkers each with their own purpose. There are different types of networkers including:

Mini rank networkers

Help advance through mini ranks. For completing a mini rank you usually earn a badge.

Secret networkers

Hidden networkers usually can help advance through the ranks easily. When befriended they do not show up on your friends list.

External links

• Lego.com, the official Lego website.
• LegoUniverse.com, the official Lego Universe website.
• MLN.Lego.com, the My Lego Network homepage.
• My Lego Network Blog, for Lego-related news.
• Lego.com Message Boards, The official Moderated Message Boards for the site.