Leigh McAlister
Encyclopedia
Leigh McAlister is an Executive Director of the Marketing Science Institute
and is currently a professor of business marketing at The University of Texas at Austin. Her published works include The Grocery Revolution, a joint project with Barbara E. Kahn.
Marketing Science Institute
Founded in 1961, the Marketing Science Institute is a corporate-membership-based organization dedicated to bridging the gap between marketing theory and business practice...
and is currently a professor of business marketing at The University of Texas at Austin. Her published works include The Grocery Revolution, a joint project with Barbara E. Kahn.