Leiki Ltd is a software company that provides patented software technology that automatically targets advertising and recommends content. It is based on detailed automatic content analysis and real-time learning of the user's preferences. Leiki's customers include e.g. Financial Times

Financial Times

The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....

, and Sun Microsystems

Sun Microsystems

Sun Microsystems, Inc. was a company that sold :computers, computer components, :computer software, and :information technology services. Sun was founded on February 24, 1982...

.
Leiki has offices in Helsinki

Helsinki

Helsinki is the capital and largest city in Finland. It is in the region of Uusimaa, located in southern Finland, on the shore of the Gulf of Finland, an arm of the Baltic Sea. The population of the city of Helsinki is , making it by far the most populous municipality in Finland. Helsinki is...

, Finland

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

 and London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

.

Leiki Focus

Leiki Focus is designed to automatically target advertising and recommend content based on contextual and behavioural relevancy. The product analyses content topics using a detailed ontology and follows the user's browsing history to update a real-time individual interest profile This enables new methods of more interesting advertising (leading to higher cost per impression

Cost Per Impression

Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions, is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. This technique is applied with web banners,...

 and click-through rate

Click-through rate

Clickthrough rate is a way of measuring the success of an online advertising campaign. The clickthrough rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown , expressed as a percentage. For example, if a banner ad is delivered 100...

) and discovery of relevant content from a publisher's archive and services that the user is not yet aware of.

Leiki Focus supports content in various formats such as RSS

RSS

-Mathematics:* Root-sum-square, the square root of the sum of the squares of the elements of a data set* Residual sum of squares in statistics-Technology:* RSS , "Really Simple Syndication" or "Rich Site Summary", a family of web feed formats...

, CSV

Comma-separated values

A comma-separated values file stores tabular data in plain-text form. As a result, such a file is easily human-readable ....

 or XML

XML

Extensible Markup Language is a set of rules for encoding documents in machine-readable form. It is defined in the XML 1.0 Specification produced by the W3C, and several other related specifications, all gratis open standards....

. Supported advertisements can be text ads, rich media ads, Javascript

JavaScript

JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles....

 tags from third party ad servers or synchronized combo ads that display targeted ad simultaneously on multiple ad slots. Integration can be completed with widgets or HTTP-based REST API.

History and technology

Leiki was founded in June 2000 in Helsinki

Helsinki

Helsinki is the capital and largest city in Finland. It is in the region of Uusimaa, located in southern Finland, on the shore of the Gulf of Finland, an arm of the Baltic Sea. The population of the city of Helsinki is , making it by far the most populous municipality in Finland. Helsinki is...

, Finland

Finland

Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

. Leiki is a pioneer in the Semantic Web

Semantic Web

The Semantic Web is a collaborative movement led by the World Wide Web Consortium that promotes common formats for data on the World Wide Web. By encouraging the inclusion of semantic content in web pages, the Semantic Web aims at converting the current web of unstructured documents into a "web of...

–technologies and have been developing an extensive standards-based ontology and a reasoning engine which is the foundation of the company’s content and user profiling technology. The software is based on an ontology of 200 000 hand-crafted concepts and extraction patterns that allows it to analyse the topics present in textual content and to build a detailed profiles of content and users based on their click-stream.

Awards

2005 Red Herring's Top 100 European technology companies;
2007 European ICT Prize;
2007 Newspaper Awards, Most Innovative Technology for Financial Times Mobile News Reader;
2008 Media Innovation of the Year Award.