Les brasseurs du nord
Encyclopedia
Les brasseurs du nord is a Quebec microbrewery
located just north of Montreal, in Blainville, Quebec
.
s in the back of the family Subaru
and went looking for their first client. They managed to convince 4 bars in Montreal to carry the brew, and the resulting surge in demand helped the company expand several times.
The resulting company has been a commercial success, and is currently the number 2 microbrewery in Quebec. They account for just over 1% of the total beer sales in the province of Quebec (their products are not sold outside Quebec).
The company was named after the Aurora Borealis, and the label features a polar bear above the word Boreale. They currently brew six ale-type beers, Boréale Rousse (launched in 1988), Boréale Blonde (launched in 1990), Boréale Cuivrée, Boréale Noire, Boréale Dorée and Boréale Blanche. Current production is at 70 000 hL, equivalent to 850 000 cases of 24 bottles.
Microbrewery
A microbrewery or craft brewer is a brewery which produces a limited amount of beer, and is associated by consumers with innovation and uniqueness....
located just north of Montreal, in Blainville, Quebec
Blainville, Quebec
Blainville is an off-island suburb of Montreal, in southwestern Quebec and is located northwest of downtown Montreal.The idyllic setting and small town environment makes for a sharp contrast with the booming urban centre next door. Blainville sits right at the foot of the Laurentians, an ancient...
.
History
Founded in 1987 by three students at the UQAM (Laura Urtnowsky, and brothers Bernard and Jean Morin), who paid their way through school selling home made beer, decided to try their hand at establishing a commercial brewery. Thanks to a small loan, the company was established. The students loaded their first four kegKeg
A keg is a small barrel.Traditionally, a wooden keg is made by a cooper used to transport items such as nails, gunpowder., and a variety of liquids....
s in the back of the family Subaru
Subaru
; is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries .Subaru is internationally known for their use of the boxer engine layout popularized in cars by the Volkswagen Beetle and Porsche 911, in most of their vehicles above 1500 cc as well as...
and went looking for their first client. They managed to convince 4 bars in Montreal to carry the brew, and the resulting surge in demand helped the company expand several times.
The resulting company has been a commercial success, and is currently the number 2 microbrewery in Quebec. They account for just over 1% of the total beer sales in the province of Quebec (their products are not sold outside Quebec).
The company was named after the Aurora Borealis, and the label features a polar bear above the word Boreale. They currently brew six ale-type beers, Boréale Rousse (launched in 1988), Boréale Blonde (launched in 1990), Boréale Cuivrée, Boréale Noire, Boréale Dorée and Boréale Blanche. Current production is at 70 000 hL, equivalent to 850 000 cases of 24 bottles.
Environment
The company has recently taken a "green" approach to brewing, hiring engineers to evaluate the expansion of the plant on the surrounding forest. They also had mature trees trans-planted at the facility to help keep the environment healthy. They have incorporated several state of the art energy-saving technologies in the building. They supply bars and restaurants with glasses made from recycled plastic, and have also donated money to help study the effects of climate change on polar bears around Hudson Bay. The company recently changed its label material from metallic foil to paper.Sources
D'eer, Mario. (2003,2005) Atlas mondial de la bière, Edition révisée. Trécarré, p. 235. ISBN 2-89568-273-9- official company website http://archives.radio-canada.ca/economie_affaires/consommation/clips/1359-8205/ http://www.canoe.com/artdevivre/cuisine/article1/2006/12/13/2771294-ca.html
- brief biography of the founders of the company