LesserEvil Brand Snack Co. is a snack food

Snack food

A snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....

 company based in Fairfield County, Connecticut

Fairfield County, Connecticut

Fairfield County is a county located in the southwestern corner of the U.S. state of Connecticut. The county population is 916,829 according to the 2010 Census. There are currently 1,465 people per square mile in the county. It is the most populous county in the State of Connecticut and contains...

. Their products are marketed as all natural. Many of their products are also gluten free. The company has two snack lines: Kettle Corns

Kettle corn

Kettle corn is a sweet-and-salty variety of popcorn that is mixed or seasoned with typically, a light colored refined sugar, salt, and oil. It was traditionally made in cast iron kettles, but may also be made in metal pans now.-History in the United States:...

 and Krinkle Sticks.

In 2007, LesserEvil became one of the top-selling popcorn lines in the Natural Retail Channel.

History

LesserEvil was founded in March, 2004 in Tuckahoe, New York

Tuckahoe, New York

Tuckahoe is the name of some places in the U.S. state of New York:*Tuckahoe, Suffolk County, New York*Tuckahoe, Westchester County, New York...

 LesserEvil first released a line of four Kettle Corns, touting them as low in carbohydrates, free of trans fat

Trans fat

Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....

s, preservative

Preservative

A preservative is a naturally occurring or synthetically produced substance that is added to products such as foods, pharmaceuticals, paints, biological samples, wood, etc. to prevent decomposition by microbial growth or by undesirable chemical changes....

s, and high-fructose corn syrup

High fructose corn syrup

High-fructose corn syrup  — also called glucose-fructose syrup in the UK, glucose/fructose in Canada, and high-fructose maize syrup in other countries — comprises any of a group of corn syrups that has undergone enzymatic processing to convert some of its glucose into fructose to produce...

.

In early 2005, LesserEvil shifted from a low-carb line to an all-natural line.

In early 2007, LesserEvil entered the potato snack market and launched Krinkle Sticks, a line of baked, reduced-fat potato snacks.

Distinctions

• Rachael Ray
  Rachael Ray
  Rachael Domenica Ray is an American television personality, businesswoman, celebrity chef and author. She hosts the syndicated talk and lifestyle program Rachael Ray and three Food Network series, 30 Minute Meals, Rachael Ray's Tasty Travels and $40 a Day...
  
   chose LesserEvil's Classic SeaSalt Krinkle Sticks for her Snack of the Day on October 5, 2007.
• CSP chose LesserEvil's Classic SeaSalt Krinkle Sticks as a finalist for their 2007 Retailers' Choice Best New Products in the 'Salty Snacks' category.
• Hungry Girl
  Hungry Girl
  Hungry Girl is a free daily e-mail subscription service about healthy eating that launched in May 2004. Approximately one million people receive HG's daily emails....
  
   chose LesserEvil's Classic SeaSalt Krinkle Sticks for her "Top Ate Food Finds of 2007".
• Shape magazine
  Shape Magazine
  Shape Magazine is a monthly English language fitness magazine started by Weider Publications in 1981, founded by Christine MacIntyre and became the #1 women's fitness magazine...
  
   awarded LesserEvil's Classic SeaSalt Krinkle Sticks 'Best Snack of 2008' in the 'salty' category.
• Inc. magazine named LesserEvil number 355 on its list of top 500 fastest-growing private companies.