Let The Issues Be The Issue
Encyclopedia
"Let The Issues Be The Issue" was an American viral political advertising campaign by the New York division of the Grey Group
that focused around the 2008 U.S. Presidential election. Tor Myhren, a Creative Director within the group, devised the campaign. In the ads, then Democratic candidate
Barack Obama
and then Republican candidate
John Sidney McCain had their races swapped
, with McCain as an African-American and Obama as a Scots-Irish American. According to the Daily Mail
, the message was to urge all groups within the electorate "not to vote according to the candidates' skin colours, but to focus on the policies of the two parties."
Images of a "White Obama" from the campaign have now become an internet meme
and is also used as form of political satire
online. Uses by Break.com
and neatorama.com are examples, as well as the related Facebook
page.
Grey Global Group
Grey Group is a global advertising and marketing agency, whose slogan is providing solutions - with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities — organized into four geographical units: North America; Europe, Middle East & Africa, Asia-Pacific and Latin...
that focused around the 2008 U.S. Presidential election. Tor Myhren, a Creative Director within the group, devised the campaign. In the ads, then Democratic candidate
Barack Obama presidential campaign, 2008
Barack Obama, then junior United States Senator from Illinois, announced his candidacy for the presidency of the United States in Springfield, Illinois, on February 10, 2007. On August 27, 2008, he was declared nominee of the Democratic Party for the 2008 presidential election...
Barack Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...
and then Republican candidate
John McCain presidential campaign, 2008
John McCain, the senior United States Senator from Arizona, launched his second candidacy for the presidency of the United States in an unsuccessful bid to win the 2008 presidential election. His candidacy, in the works for a number of years, was informally announced on February 28, 2007 during a...
John Sidney McCain had their races swapped
Photo manipulation
Photo manipulation is the application of image editing techniques to photographs in order to create an illusion or deception , through analog or digital means.- Types of digital photo manipulation :...
, with McCain as an African-American and Obama as a Scots-Irish American. According to the Daily Mail
Daily Mail
The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982...
, the message was to urge all groups within the electorate "not to vote according to the candidates' skin colours, but to focus on the policies of the two parties."
Images of a "White Obama" from the campaign have now become an internet meme
Internet meme
The term Internet meme is used to describe a concept that spreads via the Internet. The term is a reference to the concept of memes, although the latter concept refers to a much broader category of cultural information.-Description:...
and is also used as form of political satire
Political satire
Political satire is a significant part of satire that specializes in gaining entertainment from politics; it has also been used with subversive intent where political speech and dissent are forbidden by a regime, as a method of advancing political arguments where such arguments are expressly...
online. Uses by Break.com
Break.com
Break.com is a humor website founded in 1998 that features comedy videos, flash games, and pictures among other material. The chief executive officer of Break is Steve Boss...
and neatorama.com are examples, as well as the related Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
page.
See also
- Race in the United StatesRace in the United StatesThe United States is a racially diverse country. Modern issues of "race", as well as its impact in the political and economic development of the nation, have been examined by numerous historians and researchers across a variety of academic disciplines....
- Public image of Barack Obama
- Cultural and political image of John McCainCultural and political image of John McCainJohn McCain's personal character has dominated the image and perception of him. His family's military heritage, his rebellious nature as a youth, his endurance over his treatment as a prisoner of war, his resulting physical limitations, his political persona, his well-known temper, his admitted...
- United States presidential election, 2008#Race
- Photo manipulationPhoto manipulationPhoto manipulation is the application of image editing techniques to photographs in order to create an illusion or deception , through analog or digital means.- Types of digital photo manipulation :...
External links
- http://www.thecoolhunter.net/ads/Obama/McCain---The-Colored-Race/ (contains better-quality image)