Leviathan (clothing) - AbsoluteAstronomy.com

Leviathan is an Australian clothing brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

established in 1909 in Melbourne

Melbourne

Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Victoria, by Leviathan Clothing Industry that started its activities as garments manufacturer for transoceanic crews. Its headquarter, the Leviathan Building, was designed and realized in 1918 by Harry Tompkins who created an elaborate mix of arts with art nouveau

Art Nouveau

Art Nouveau is an international philosophy and style of art, architecture and applied art—especially the decorative arts—that were most popular during 1890–1910. The name "Art Nouveau" is French for "new art"...

, baroque

Baroque

The Baroque is a period and the style that used exaggerated motion and clear, easily interpreted detail to produce drama, tension, exuberance, and grandeur in sculpture, painting, literature, dance, and music...

and art deco

Art Deco

Art deco , or deco, is an eclectic artistic and design style that began in Paris in the 1920s and flourished internationally throughout the 1930s, into the World War II era. The style influenced all areas of design, including architecture and interior design, industrial design, fashion and...

motifs. Leviathan Building is considered a landmark of Australian architecture

Architecture

Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...

.

Moved to Perth

Perth, Western Australia

Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....

, Western Australia

Western Australia

Western Australia is a state of Australia, occupying the entire western third of the Australian continent. It is bounded by the Indian Ocean to the north and west, the Great Australian Bight and Indian Ocean to the south, the Northern Territory to the north-east and South Australia to the south-east...

, in 1969 by UWM Corporation, the private company that deeply renewed the trademark, Leviathan actually focus on marine outdoor garments for sailing

Sailing

Sailing is the propulsion of a vehicle and the control of its movement with large foils called sails. By changing the rigging, rudder, and sometimes the keel or centre board, a sailor manages the force of the wind on the sails in order to move the boat relative to its surrounding medium and...

, surfing

Surfing

Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...

and watersports. Distribution of Leviathan products has been developed in Australia, Europe, Japan and North America.

Since 1974, Leviathan, through Werner Foundation based in Perth, is sponsor of oceanographic research institutions and marine exploration activities.

External links

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Sponsored institutions

External links