Lexalytics
Encyclopedia
Lexalytics, Inc. provides enterprise and hosted text analytics
Text analytics
The term text analytics describes a set of linguistic, statistical, and machine learning techniques that model and structure the information content of textual sources for business intelligence, exploratory data analysis, research, or investigation. The term is roughly synonymous with text mining;...

 software to transform unstructured text into structured data. The software extracts entities (people, places, companies, products, etc), sentiment
Sentiment analysis
Sentiment analysis or opinion mining refers to the application of natural language processing, computational linguistics, and text analytics to identify and extract subjective information in source materials....

, quotes, opinions, and themes (generally noun phrases) from text. Text is considered unstructured data
Unstructured data
Unstructured Data refers to information that either does not have a pre-defined data model and/or does not fit well into relational tables. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well...

 which comprises somewhere between 31% and 85% of what is stored in any given enterprise.

Lexalytics is an OEM vendor of text analytics and sentiment analysis technology for social media monitoring, brand management, and voice-of-customer industries, powering companies like Radian6 (now Salesforce.com
Salesforce.com
Salesforce.com is an enterprise cloud computing company headquartered in San Francisco that distributes business software on a subscription basis. Salesforce.com hosts the applications off-site...

), MediaVantage (now Canada NewsWire), evolve24 (now Maritz, LLC
Maritz, LLC
Maritz, L.L.C. is a sales and marketing services company that designs employee incentive and reward programs and customer loyalty programs, plans corporate trade shows and events, and offers traditional market research services such as the creation of product launch campaigns...

), Cymfony (division of Kantar Group
Kantar Group
Kantar, based in UK, was founded in 1993 as the Market Research, Insight and Consultancy Division of WPP plc, a London-based public company. It is a network of 13 specialist companies, with around 28,500 employees working in 100 countries across various research and consultancy disciplines...

), Vocus
Vocus
Vocus is a publicly held company that provides on-demand software for public relations, marketing and communications professionals. Their software provides news monitoring and management, social media monitoring and management, press release distribution and reporting and analytics, and includes...

, ScoutLabs (now Lithium Technologies
Lithium Technologies
Lithium Technologies provides Social CRM solutions for the enterprise. Headquartered in Emeryville, California, Lithium has additional offices in San Francisco, London, and Zürich....

).

The software uses natural language processing
Natural language processing
Natural language processing is a field of computer science and linguistics concerned with the interactions between computers and human languages; it began as a branch of artificial intelligence....

 technology to extract the above-mentioned items from social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 and forums; the voice of the customer
Voice of the customer
Voice of the customer is a term used in business and Information Technology to describe the in-depth process of capturing a customer's expectations, preferences and aversions...

 in surveys, emails, and call-center feedback, traditional media, pharmaceutical research and development, internal enterprise documents, and others.

Corporate customers include Cisco Systems
Cisco Systems
Cisco Systems, Inc. is an American multinational corporation headquartered in San Jose, California, United States, that designs and sells consumer electronics, networking, voice, and communications technology and services. Cisco has more than 70,000 employees and annual revenue of US$...

, Service Management Group (SMG), Thomson Reuters
Thomson Reuters
Thomson Reuters Corporation is a provider of information for the world's businesses and professionals and is created by the Thomson Corporation's purchase of Reuters Group on 17 April 2008. Thomson Reuters is headquartered at 3 Times Square, New York City, USA...

, and ProQuest
ProQuest
ProQuest LLC is an Ann Arbor, Michigan-based electronic publisher and microfilm publisher.It provides archives of sources such as newspapers, periodicals, dissertations, and aggregated databases of many types. Its content is estimated at 125 billion digital pages...

. Lexalytics software is often deployed as part of a search solution in conjunction with search partners. These partners include Taylor Nelson Sofres
Taylor Nelson Sofres
Taylor Nelson Sofres is a leading market research and market information group. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group in October 2008 for 1.6 billion pounds.-History:...

 (TNS Media Group, as Cymfony), Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, and Endeca.

In July 2008, Lexalytics entered into a joint-venture merger agreement with U.K based Infonic
Infonic
Infonic is a UK-based company which develops text analysis and SharePoint replication software.- History :Infonic was founded in January 2000 as Corpora ltd. At that time the company was wholly focused on developing and bringing to market text analytics technology. In April 2004, Corpora acquired...

. Lexalytics continues to operate under its own name worldwide.
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