Lexus 2054
Encyclopedia
Concept car
A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....
designed for the 2002 Steven Spielberg
Steven Spielberg
Steven Allan Spielberg KBE is an American film director, screenwriter, producer, video game designer, and studio entrepreneur. In a career of more than four decades, Spielberg's films have covered many themes and genres. Spielberg's early science-fiction and adventure films were seen as an...
film Minority Report
Minority Report (film)
Minority Report is a 2002 American neo-noir science fiction film directed by Steven Spielberg and loosely based on the short story "The Minority Report" by Philip K. Dick. It is set primarily in Washington, D.C...
. The vehicle was shown being built at an automated factory in the film, and later driven by star Tom Cruise
Tom Cruise
Thomas Cruise Mapother IV , better known as Tom Cruise, is an American film actor and producer. He has been nominated for three Academy Awards and he has won three Golden Globe Awards....
in several action sequences.
In 2002, Lexus
Lexus
is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has...
was requested by Steven Spielberg
Steven Spielberg
Steven Allan Spielberg KBE is an American film director, screenwriter, producer, video game designer, and studio entrepreneur. In a career of more than four decades, Spielberg's films have covered many themes and genres. Spielberg's early science-fiction and adventure films were seen as an...
, a Lexus owner himself, to design a vehicle that would fit the requirements of year 2054 for his movie adaptation of the Philip K. Dick
Philip K. Dick
Philip Kindred Dick was an American novelist, short story writer and essayist whose published work is almost entirely in the science fiction genre. Dick explored sociological, political and metaphysical themes in novels dominated by monopolistic corporations, authoritarian governments and altered...
short story Minority Report. Designers working with Lexus came up with an advanced vehicle that would run on fuel cells and have many advanced safety features, including a crashproof structure and biometric security systems. (Lexus' cinematic concept car also appears in The Island
The Island (2005 film)
The Island is a 2005 American science fiction/thriller film directed by Michael Bay and starring Ewan McGregor and Scarlett Johansson. It was released on July 22, 2005 in the United States, and was nominated for three awards including the Teen Choice Award....
, though it is colored blue, not red).
A film tie-in site proposed a Lexus future vehicle that would drive itself, take dinner orders verbally, and select music to match occupant moods. The Lexus 2054 later appeared at several auto shows and public events. The site won several advertising awards. Lexus paid $5 million for the rights to market the vehicle and its brand in relation to the film.
External links
- Lexus "Minority Report" Experience - official site (archive)
- Team One "Minority Report" - designer videos (archive)