LifeLogger
Encyclopedia
LifeLogger is a multimedia blog publishing system and social networking service. It was created by Orientations Network S.B. in 2004.
-to-email, and was built as a proof of concept.
On January 15, 2005, version 1.1 was launched as a DiGi
Value-Added Service
. Both parties signed an exclusivity contract for a period of six months which was then further extended to November 15, 2005. Version 1.1 was only open to DiGi customers, and was limited to photo sharing via MMS-to-shortcode. Customers had to send their photos via MMS to the DiGi dedicated shortcode, 2000. Each MMS cost RM0.70.
On November 15, 2005, LifeLogger parted ways with DiGi, and launched version 2.0 which was open to everyone. This version reintroduced the MMS-to-email feature for photo sharing, and discontinued MMS-to-shortcode.
On January 19, 2006, version 3.0 was launched. This version represented a major overhaul of the frontend and backend systems, but continued to be free for all. It now supported full multimedia blogging (text, photos, videos, audio) and a richer social networking experience. The frontend interface was segmented into the LifeLog for public viewing and Garage for administration. The company also streamlined the backend infrastructure, and outsourced the hosting of dedicated servers to Fastservers in Fremont, CA.
On May 4, 2006, version 4.0 was launched. This version was a major revamp of the frontend interface. The LifeLog and Garage were consolidated into a single experience based on overwhelming user feedback for a simpler interface. This version continued to be refined over the coming months. The last changelog was dated 23 November 2007 at version 4.01.35.
On October 3, 2006, Lifelogger LLC, a Delaware limited liability company, acquired the tangible and intellectual property assets of LifeLogger from Orientations Network S.B. pursuant to a Contribution Agreement in exchange for member's interest in Lifelogger LLC.
Effective November 30, 2006, Real Sport, Inc. acquired the tangible and intellectual property assets of Lifelogger LLC, for shares of Real Sport. The shares of Real Sport were exchanged in a reverse merger for 4,000,000 common shares of ProElite, Inc. with a fair value of US$3.7 million.
History
In December 2004, version 1.0 of LifeLogger was launched in partnership with DiGi Telecommunications. This version was limited to photo sharing via MMSMultimedia Messaging Service
Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability that allowed exchange of text messages only up to 160 characters in length.The most popular use is to send photographs from...
-to-email, and was built as a proof of concept.
On January 15, 2005, version 1.1 was launched as a DiGi
DiGi
DiGi Telecommunications Sdn. Bhd., DBA DiGi, is a mobile service provider in Malaysia. It is owned in majority by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network.They were also the first to offer GPRS and...
Value-Added Service
Value-added service
A value-added service is popular as a telecommunications industry term for non-core services, or in short, all services beyond standard voice calls and fax transmissions. However, it can be used in any service industry, for services available at little or no cost, to promote their primary business...
. Both parties signed an exclusivity contract for a period of six months which was then further extended to November 15, 2005. Version 1.1 was only open to DiGi customers, and was limited to photo sharing via MMS-to-shortcode. Customers had to send their photos via MMS to the DiGi dedicated shortcode, 2000. Each MMS cost RM0.70.
On November 15, 2005, LifeLogger parted ways with DiGi, and launched version 2.0 which was open to everyone. This version reintroduced the MMS-to-email feature for photo sharing, and discontinued MMS-to-shortcode.
On January 19, 2006, version 3.0 was launched. This version represented a major overhaul of the frontend and backend systems, but continued to be free for all. It now supported full multimedia blogging (text, photos, videos, audio) and a richer social networking experience. The frontend interface was segmented into the LifeLog for public viewing and Garage for administration. The company also streamlined the backend infrastructure, and outsourced the hosting of dedicated servers to Fastservers in Fremont, CA.
On May 4, 2006, version 4.0 was launched. This version was a major revamp of the frontend interface. The LifeLog and Garage were consolidated into a single experience based on overwhelming user feedback for a simpler interface. This version continued to be refined over the coming months. The last changelog was dated 23 November 2007 at version 4.01.35.
On October 3, 2006, Lifelogger LLC, a Delaware limited liability company, acquired the tangible and intellectual property assets of LifeLogger from Orientations Network S.B. pursuant to a Contribution Agreement in exchange for member's interest in Lifelogger LLC.
Effective November 30, 2006, Real Sport, Inc. acquired the tangible and intellectual property assets of Lifelogger LLC, for shares of Real Sport. The shares of Real Sport were exchanged in a reverse merger for 4,000,000 common shares of ProElite, Inc. with a fair value of US$3.7 million.
Company background
- Orientations Network S.B. was incorporated in Malaysia on September 22, 2003. The company was funded by an angel investorAngel investorAn angel investor or angel is an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity...
, and consisted of four working partners: Mr. Al-Ishsal Ishak, Mr. Dinesh Lal Kumar, Mr. Praveen Rajan and Ms. Suki Goh. - Ms. Goh resigned as a director on February 1, 2006, while Mr. Rajan resigned on November 30, 2006.
Founding team
- Management: Al-Ishsal Ishak (CEO), Dinesh Lal Kumar (Commercial Director), Praveen Rajan (CTO), Suki Goh (Director)
- Development team: Prashant Nadarajan, Ivan Fong, Lyn Yip, Amera Ariff, Kris Khaira