Life 2Die
Encyclopedia
"Life♥2Die" is the sixth single released by the Japanese visual kei
Visual Kei
is a movement among Japanese musicians, that is characterized by the use of make-up, elaborate hair styles and flamboyant costumes, often, but not always, coupled with androgynous aesthetics. Some sources state that visual kei refers to a music genre, or to a sub-genre of Japanese rock, with its...

 band Sug
Sug
Sug is a Japanese rock band that formed in 2006. They are also part of the visual kei movement of Japan. The band has released two EPs, two full-length studio albums, and several singles. Until 2009, the band was signed to "Indie PSC", a subdivision of PS Company...

. The song was released on 14 October 2009. This was the band's first single with Shinpei as the drummer, after former drummer Mitsuru left on 9 May 2009.

Music video

The video opens in a large garage, empty save for the band posing backwards in front of a bus. The screen turns black and a crest with the song's name on it appears. The scene switches back to the garage, now with the band gone and only the bus left. The song finally starts as Takeru, the band's lead singer, walks on screen dressed in casual Oshare Kei clothing. He enters the bus, lights a cigar, and starts the vehicle in sync with the song. The band is then shown back at the garage playing their instruments and singing in biker-styled costumes. Takeru opens the door and the other members of the band get on the bus, seemingly unacquainted with Takeru. Takeru, however, is shocked, and shows them a picture of the band, as if he were a fan. Takeru looks back to see the band fooling around with their instruments
Musical instrument
A musical instrument is a device created or adapted for the purpose of making musical sounds. In principle, any object that produces sound can serve as a musical instrument—it is through purpose that the object becomes a musical instrument. The history of musical instruments dates back to the...

 in the back of the bus. Takeru looks at the picture again, gets up from the driver's seat, and joins the band. As the first chorus starts, Takeru's casual costume transforms into a more heavily Oshare Kei one, and he zealously starts singing with the band. The rest of the song plays as the video switches scenes between the band playing in the garage in biker clothes, playing in Oshare Kei costumes in the back of Takeru's bus, the members fooling around in the bus, and Takeru singing with a traffic cone
Traffic cone
Traffic cones, also called traffic pylons, road cones, highway cones, safety cones, construction cones or witches' hats or safety wizards, are usually cone-shaped markers that are placed on roads or footpaths to temporarily redirect traffic in a safe manner...

on his head. After the song ends, Takeru is shown in his more casual costume sprawled out on the floor in the back of the bus. He wakes up, startled, and is unable to remember what happened, as it appears that the whole thing was his dream. The video cuts to an outside view of the bus, with a sign the reads "NEXT STAGE" above the rear window.
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