Lift plus
Encyclopedia
Lift Plus is an energy drink
produced by The Coca-Cola Company
based on the soft drink
Lift
. The drink holds a 20% value market share in New Zealand
.
The brand, which was introduced in 2001 is a direct market competitor against the popular Australasian energy drink V
which holds 58% value market share. The brand over the years has seen an extensive marketing campaign, especially on the NBC
show Scrubs
, which airs on the TVNZ network TV2 in New Zealand
. The slogan for Lift Plus is "Sharpen Up!".
Lift Plus
The taste of the drink has been described as tasting of citric fruits, orange
and lemon
, and is very sweet to the taste. The beverage is currently available in 250ml aluminium
cans, 355ml glass
bottles, 500ml plastic
bottles and 440ml aluminum cans.
Lift Plus Sugarfree
The taste is said to be the same as the regular drink, but with no sugar, it has less of an effect as normal Lift Plus. The Drink has a silver label, and is available in 250ml aluminium cans and 355ml glass bottles.
The lift plus logo
was changed mid 2005 from a green outline around the logo to a red one. This was also followed by an alteration in the size of the opening in the cans, where before mid 2005 the holes were larger, they have currently been reduced in size. The trademark colours of the drink is primarily a bright orange, the cans being this colour, with the bottles (both glass and plastic) being green, with the bright orange label. Also, some bottle caps have less groove around it and some bottle caps lack the logo on the top.
It was also voted most tastiest energy drink by New Zealanders.
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
produced by The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...
based on the soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
Lift
Lift (soft drink)
Lift is a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Latin America, Germany, Austria, and Eastern Europe since the 1970s, which is carbonated and flavored with fruit juice....
. The drink holds a 20% value market share in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
.
The brand, which was introduced in 2001 is a direct market competitor against the popular Australasian energy drink V
V (drink)
V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. In 2003, in supermarkets and service stations, V had a market share over 60% in New Zealand and 53% in Australia, making it the most popular brand of energy drink in both countries. V is made in New Zealand and...
which holds 58% value market share. The brand over the years has seen an extensive marketing campaign, especially on the NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
show Scrubs
Scrubs (TV series)
Scrubs is an American medical comedy-drama television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes...
, which airs on the TVNZ network TV2 in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
. The slogan for Lift Plus is "Sharpen Up!".
Lift Plus
The taste of the drink has been described as tasting of citric fruits, orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
and lemon
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...
, and is very sweet to the taste. The beverage is currently available in 250ml aluminium
Aluminium
Aluminium or aluminum is a silvery white member of the boron group of chemical elements. It has the symbol Al, and its atomic number is 13. It is not soluble in water under normal circumstances....
cans, 355ml glass
Glass
Glass is an amorphous solid material. Glasses are typically brittle and optically transparent.The most familiar type of glass, used for centuries in windows and drinking vessels, is soda-lime glass, composed of about 75% silica plus Na2O, CaO, and several minor additives...
bottles, 500ml plastic
Plastic
A plastic material is any of a wide range of synthetic or semi-synthetic organic solids used in the manufacture of industrial products. Plastics are typically polymers of high molecular mass, and may contain other substances to improve performance and/or reduce production costs...
bottles and 440ml aluminum cans.
Lift Plus Sugarfree
The taste is said to be the same as the regular drink, but with no sugar, it has less of an effect as normal Lift Plus. The Drink has a silver label, and is available in 250ml aluminium cans and 355ml glass bottles.
The lift plus logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
was changed mid 2005 from a green outline around the logo to a red one. This was also followed by an alteration in the size of the opening in the cans, where before mid 2005 the holes were larger, they have currently been reduced in size. The trademark colours of the drink is primarily a bright orange, the cans being this colour, with the bottles (both glass and plastic) being green, with the bright orange label. Also, some bottle caps have less groove around it and some bottle caps lack the logo on the top.
It was also voted most tastiest energy drink by New Zealanders.