Linda Britten
Encyclopedia
Linda Britten is an Australian-born fashion designer based in Melbourne, Australia. She has been a name in the fashion world since the 70s, and has developed several labels, trading under the brand "Linda Britten" and others. Britten is particularly renowned for her elegant and sophisticated couture evening wear and wedding gowns.
Once Britten had made a success of Jellibeen, she began freelancing for well known designers such as Kenneth Pirrie. At the same time Britten was busy building up her business, working to develop a label of her own. Soon, Britten was creating and trading under her popular daywear brand "Anna Seed", which was sold in stores such as Myer
and Georges
.
Britten opened her first shop in Hampton
in the mid 70s, and then another in Chapel Street She began developing and trading under her own name, "Linda Britten", in 1978, creating a line of up-market couture and eveningwear. Many of her designs were inspired by lace, and increasingly people adopted her couture as alternative wedding gowns.
Accordingly, the next shop that Linda initiated was bridal. The shop, opening in 1980 in South Yarra, was heralded as Australia’s very first contemporary bridal store. Myer, David Jones
, and other department stores quickly moved the label as a concept store, which continued to be one of the most sought after labels of the 80s. That same year Linda was recognised for her talent and initiative, receiving the award of Australian Fashion Designer of the Year.
In the 90s, working in conjunction with the Qantas Holidays partnership, Linda launched a new project, the “Designer Honeymoon Collection”, which coincided with her wedding gown initiative. The “Linda Britten” Honeymoon package was developed in Fiji
, Hawaii
, Bali
and other honeymoon destinations.
Upon exhibiting in Japan in the World Trade Fashion Exhibition in the late 90s, the large Japanese bridal company Watabe approached Linda with a proposition for a project that was to span several years. “Linda Britten Japanese Wedding Blessings”, a wedding package for Japanese tourists, was created. The package put together weddings for tourists looking to be married in Australia, including wedding gowns and clothing designed by Linda herself. The project was taken on by the Australian Tourism Commission, who worked to bring engaged Japanese tourists exclusively to Melbourne, marking Linda’s foray into tourism and export.
Today, Linda continues to create elegant couture evening and bridal wear, coinciding with her LBD (Little Black Dress) collections. This year Linda has revived her original label, Anna Seed, with her sons Alex and Tim, fashion designers themselves, collaborating to bring a fresh angle to the brand and make Anna Seed relevant to the needs and desires of women today.
She has a husband Wayne Finschi and two sons Tim and Alex who are also fashion designers.
History
Melbourne-born designer Linda Britten began her career upon graduating from RMIT (Royal Melbourne Institute of Technology) in 1968. Following hard on her graduation, "Noleen King", one of the top fashion labels of the time, seized the aspiring young designer and employed her, marking her successful introduction into the world of fashion. After two years building a profile at Noleen King, Britten left the label to work for the clothing company "Tiffany" where she was commissioned at the young age of 21 to create and develop the label "Jellibeen".Once Britten had made a success of Jellibeen, she began freelancing for well known designers such as Kenneth Pirrie. At the same time Britten was busy building up her business, working to develop a label of her own. Soon, Britten was creating and trading under her popular daywear brand "Anna Seed", which was sold in stores such as Myer
Myer
Myer is Australia's largest department store chain, retailing a broad range of merchandise including women's, men's and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; furniture and bedding; toys; books and stationery; food and confectionery; and...
and Georges
David Jones Limited
David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...
.
Britten opened her first shop in Hampton
Hampton, Victoria
Hampton is a suburb in Melbourne, Victoria, Australia, 14 km south east from Melbourne's central business district. Its Local Government Area is the City of Bayside. At the 2006 Census, Hampton had a population of 11,825.Hampton is located in a wealthy bayside area of Melbourne, wedged between the...
in the mid 70s, and then another in Chapel Street She began developing and trading under her own name, "Linda Britten", in 1978, creating a line of up-market couture and eveningwear. Many of her designs were inspired by lace, and increasingly people adopted her couture as alternative wedding gowns.
Accordingly, the next shop that Linda initiated was bridal. The shop, opening in 1980 in South Yarra, was heralded as Australia’s very first contemporary bridal store. Myer, David Jones
David Jones Limited
David Jones Limited , colloquially known as DJs, is a high-end Australian department store chain.David Jones was founded in 1838 by David Jones, a Welsh immigrant, and is claimed to be the oldest continuously operating department store in the world still trading under its original name. It...
, and other department stores quickly moved the label as a concept store, which continued to be one of the most sought after labels of the 80s. That same year Linda was recognised for her talent and initiative, receiving the award of Australian Fashion Designer of the Year.
In the 90s, working in conjunction with the Qantas Holidays partnership, Linda launched a new project, the “Designer Honeymoon Collection”, which coincided with her wedding gown initiative. The “Linda Britten” Honeymoon package was developed in Fiji
Fiji
Fiji , officially the Republic of Fiji , is an island nation in Melanesia in the South Pacific Ocean about northeast of New Zealand's North Island...
, Hawaii
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...
, Bali
Bali
Bali is an Indonesian island located in the westernmost end of the Lesser Sunda Islands, lying between Java to the west and Lombok to the east...
and other honeymoon destinations.
Upon exhibiting in Japan in the World Trade Fashion Exhibition in the late 90s, the large Japanese bridal company Watabe approached Linda with a proposition for a project that was to span several years. “Linda Britten Japanese Wedding Blessings”, a wedding package for Japanese tourists, was created. The package put together weddings for tourists looking to be married in Australia, including wedding gowns and clothing designed by Linda herself. The project was taken on by the Australian Tourism Commission, who worked to bring engaged Japanese tourists exclusively to Melbourne, marking Linda’s foray into tourism and export.
Today, Linda continues to create elegant couture evening and bridal wear, coinciding with her LBD (Little Black Dress) collections. This year Linda has revived her original label, Anna Seed, with her sons Alex and Tim, fashion designers themselves, collaborating to bring a fresh angle to the brand and make Anna Seed relevant to the needs and desires of women today.
She has a husband Wayne Finschi and two sons Tim and Alex who are also fashion designers.
External links
- www.lindabritten.com.au Linda Britten
- Linda-Britten-Australia | Facebook – page with many pictures