Lion Red is a lager

Lager

Lager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...

-style beer brewed by Lion Breweries, part of the Lion Nathan

Lion Nathan

Lion Nathan National Foods is the parent company created in October 2009, into which Lion Nathan and National Foods were merged. It is fully owned by Kirin Holdings Company, Limited...

 group.

History

The name Lion Red was first adopted by the public to describe the red coloured label and can. Lion Breweries responded by changing the official name from Lion Beer to Lion Red in the mid 1980s.

A small museum chronicling the history of Lion beer is co-located in the Newmarket brewery.

Rugby League

Lion Red has been a long time sponsor of the New Zealand Rugby League

New Zealand Rugby League

The New Zealand Rugby League is the governing body for the sport of rugby league football in New Zealand. The NZRL was founded on the 25 April 1910 in preparation for a tour of Great Britain that same year....

 team. Since their introduction into the National Rugby League

National Rugby League

The National Rugby League is the top league of professional rugby league football clubs in Australasia. The NRL's main competition, called the Telstra Premiership , is contested by sixteen teams, fifteen of which are based in Australia with one based in New Zealand...

 competition in Australia in 1995, the New Zealand Warriors

New Zealand Warriors

The New Zealand Warriors are a professional rugby league football club based in Auckland, New Zealand. They compete in the National Rugby League premiership and are the League's only team from outside Australia...

 (formerly Auckland Warriors) have also been sponsored by Lion Red. They sponsored the national Lion Red Cup

Lion Red Cup

The Lion Red Cup was a New Zealand domestic rugby league competition that ran from 1994-1996 sponsored by brewers Lion Nathan. It was created due to the increase in public awareness of domestic rugby league due to the Auckland Warriors being accepted into the Winfield Cup. The competition was a...

 from 1994-6 and currently sponsor Auckland Rugby League

Auckland Rugby League

The Auckland Rugby League is the governing body for the sport of rugby league in the Auckland Region of New Zealand. It is responsible for rugby league in the region and was the owner of Carlaw Park, once the "spiritual home of rugby league in New Zealand".-History:The Auckland Rugby League was...

's Fox Memorial premier competition.

Rugby Union

Lion Red sponsor the Northland Taniwhas

Northland Rugby Union

The Northland Rugby Football Union is the governing body of rugby union in the Northland region of New Zealand.-History:Rugby was first played in Northland in the 1870s, and the first union was set up in the province in 1895, known as the Marsden Football Union. The Northland union was founded in...

 and Counties-Manukau Steelers

Counties Manukau Rugby Union

The Counties Manukau Rugby Football Union is the governing body of rugby union in the Franklin district of New Zealand. The Steelers colours are red, white, and black horizontal bands. The 'Steelers' moniker is a reference to the nearby Glenbrook steel factory...

 in the Air New Zealand Cup

Air New Zealand Cup

The ITM Cup is New Zealand's annual professional domestic Rugby union competition, taking place from late July through October . It was founded in 2006 with 14 teams, after the National Provincial Championship was split into two separate competitions. The other 12 provincial teams from the NPC...

competition.