Liquitex is a registred trademark for a brand of acrylic paints named using a portmanteau of the words "liquid" and "texture". The first water-based acrylic paint

Acrylic paint

Acrylic paint is fast drying paint containing pigment suspension in acrylic polymer emulsion. Acrylic paints can be diluted with water, but become water-resistant when dry...

 launched in 1955 by the company under this brand name was the first acrylic gesso

Gesso

Gesso is a white paint mixture consisting of a binder mixed with chalk, gypsum, pigment, or any combination of these...

, and colored liquid acrylic paints came one year later .

Binney & Smith acquired Permanent Pigments in 1964 and sold it to its present owner ColArt in 2000.

Helen Frankenthaler

Helen Frankenthaler

Helen Frankenthaler is an American abstract expressionist painter. She is a major contributor to the history of postwar American painting. Having exhibited her work in six decades she has spanned several generations of abstract painters while continuing to produce vital and ever-changing new work...

 and Andy Warhol

Andy Warhol

Andrew Warhola , known as Andy Warhol, was an American painter, printmaker, and filmmaker who was a leading figure in the visual art movement known as pop art...

 were early adopters of Liquitex acrylic paints. David Hockney

David Hockney

David Hockney, CH, RA, is an English painter, draughtsman, printmaker, stage designer and photographer, who is based in Bridlington, Yorkshire and Kensington, London....

 switched from oils to Acrylics after Liquitex made a less liquid medium in 1963 (High Viscosity Artist Color).

Liquitex is also used by mural artists like Thomas Hart Benton

Thomas Hart Benton (painter)

Thomas Hart Benton was an American painter and muralist. Along with Grant Wood and John Steuart Curry, he was at the forefront of the Regionalist art movement. His fluid, almost sculpted paintings showed everyday scenes of life in the United States...

.

Liquitex products now include:

• Soft Body Artist Colors,
• Heavy Body Artist Colors,
• Super Heavy Body Artist Colors,
• BASICS Student Colors,
• BASICS MATT Student Colors,
• Glossies Enamel
  Enamel paint
  Enamel paint is paint that air dries to a hard, usually glossy, finish, used for coating surfaces that are outdoors or otherwise subject to hard wear or variations in temperature; it should not be confused with decorated objects in "painted enamel", where vitreous enamel is applied with brushes and...
  
   Color,
• Interference Colors,
• Iridescent/Metallic Colors,
• Fluorescent Colors,
• and Liquigems (with Mica
  Mica
  The mica group of sheet silicate minerals includes several closely related materials having highly perfect basal cleavage. All are monoclinic, with a tendency towards pseudohexagonal crystals, and are similar in chemical composition...
  
  flakes)