List of European and British advertising characters

This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.

Company	Character(s)	Years used	Notes
Birds Eye Birds Eye __FORCETOC__Birds Eye is an international brand of frozen foods owned by Pinnacle Foods in North America and by private equity group Permira in Europe....	Captain Birdseye Captain Birdseye Captain Birdseye, also known as Captain Iglo, is the advertising mascot for the Birds Eye frozen food brand founded by Clarence Birdseye. Appearing in numerous television and billboard commercials, he has been played or modeled by various actors and is generally depicted as a clean living, older...	1967–present
Cillit Bang Cillit Bang Cillit Bang is the brand name of a range of cleaning products sold by the consumer products manufacturer Reckitt Benckiser. The products marketed under the brand name include a degreaser, cleaning crystals, and a grime, rust, mould and limescale remover....	Barry Scott	2007–present
Confused.com Confused.com Confused.com, part of the Admiral Group, is a British price comparison website specialising in insurance and financial services.-History:Confused.com launched in 2002, becoming the UK’s first car insurance comparison site. It is based in Cardiff, Wales with its offices located near the headquarters...	'Cara Confused'	2009 - present
Direct Line Direct Line Direct Line is part of the RBS Insurance division of the Royal Bank of Scotland Group that specialises in selling insurance and other financial services over the phone and internet....	the Direct Line phone with wheels	1985-present	in 2009 the Direct Line phone with wheels was given a voice by Stephen Fry Stephen Fry Stephen John Fry is an English actor, screenwriter, author, playwright, journalist, poet, comedian, television presenter and film director, and a director of Norwich City Football Club. He first came to attention in the 1981 Cambridge Footlights Revue presentation "The Cellar Tapes", which also... and got an accomplice in the form of the Direct Line mouse with wheels, voiced by Paul Merton Paul Merton Paul Merton is a British comedian, writer, actor and television presenter. Known for his improvisation skill, his humour is rooted in deadpan, surreal and sometimes dark comedy...
Favorite Chicken Favorite Chicken Favorite Chicken & Ribs is a chain of franchised fast food restaurants throughout the United Kingdom and overseas.As the name would suggest they specialize in chicken and ribs, though there are also fish and vegetarian options on the menu...	Chuckie	???? - present
Gocompare.com Gocompare.com Gocompare.com is a British financial services comparison website. The website enables people to compare prices on a variety of financial products, such as car insurance, home insurance, pet insurance, travel insurance, motorbike insurance, van insurance, mortgages and...	Gio Compario	2009 - present
Little Chef Little Chef Little Chef is a chain of roadside restaurants in the United Kingdom, founded in 1958 and owned by the UK private equity group RCapital. Little Chef's previous owners were The People's Restaurant Group Ltd., a company belonging to British catering entrepreneurs Simon Heath and Lawrence Wosskow,...	'Fat Charlie'	1958-present
Lombard Direct Lombard Direct Lombard Direct is a British-based finance company that specialise in loans and insurance, founded in 1995. It is one of the largest finance houses in the United Kingdom and is now a member of the Royal Bank of Scotland group....	the Lombard Direct phone	1995-present
Michelin Michelin Michelin is a tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is one of the two largest tyre manufacturers in the world along with Bridgestone. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Riken, Kormoran and Uniroyal tyre brands...	Bibendum (the Michelin Man)	1898–present
Milkybar Milkybar Milkybar is a white chocolate confection that is produced by Nestlé and sold in Australia, New Zealand, India, Ireland, Kuwait, South Africa and the United Kingdom. It sold under the name Galak in Continental Europe and Brazil. Nestlé have produced white chocolate since the 1930s, and started...	Milky Bar kid	1961–present	the Milky Bar Kid is now computer generated and not an actual child
Nescafé Nescafé Nescafé is a brand of instant coffee made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven or eight years... Gold Blend	the Gold Blend couple	1987–1996	an episodic romance revolving around coffee, which spawned a 1993 novelization Novelization A novelization is a novel that is written based on some other media story form rather than as an original work.Novelizations of films usually add background material not found in the original work to flesh out the story, because novels are generally longer than screenplays... . Also used in Taster's Choice ad campaigns in the United States United States The United States of America is a federal constitutional republic comprising fifty states and a federal district... .
Oxo Oxo (food) Oxo is a range of food products, consisting of stock cubes, herbs and spices, dried gravy, and yeast extract. In the United Kingdom, Oxo products are manufactured by Premier Foods...	the Oxo family	1983–1999
118 118 118 118 (UK) 118 118 is a UK directory enquiries provider based in Cardiff that assists customers with telephone number enquiries and general queries.The service is provided by The Number UK Ltd, a wholly owned subsidiary of US directory enquiries provider Knowledge Generation Bureau , whose company motto is...	the 118 118 men	2003-present	the 118 118 men became the 118 118 team in 2006 and was themed as an A team parody
Sheilas' Wheels Sheilas' Wheels Sheilas' Wheels is a UK car insurance brand that targets its insurance products to women, although it also sells to men. The brand was launched in October 2005 by Peter Wood, and is part of Esure, the insurance group he founded with HBOS in 1999...	The Sheilas The Sheilas The Sheilas are a pop girl group who found fame with Stock Aitken Waterman, after they were featured in an advertising campaign for the car insurance company Sheilas' Wheels.The Sheilas are Emma Robbins, Carly Romain and Cathi Ogden...	2007-present	Played by Emma Robbins, Carly Romain and Cathi Ogden. The trio would later become a pop group after the commercials took off and continued to perform in this capacity during their live appearences
Tayto Tayto Tayto is a major Irish crisps and popcorn manufacturer, founded by Joe Murphy in 1954. Tayto invented the first Cheese & Onion crisps as well as the process of the seasoned potato chip/crisps. Tayto crisps are a cultural phenomenon in Ireland, and "Tayto" is sometimes used in Ireland as a synonym...	Mr. Tayto	1954-Present	Irish crisp company
Tesco Stores Ltd	Tommy Tesco and Flynn the Frog	2011-Present	Tommy is voiced by Stephen Mulhern Stephen Mulhern Stephen Daniel Mulhern is a British TV presenter, entertainer, and former magician. He began presenting in the studio on CITV in May 1998 and became a leading presenter until he left in August 2002. He has presented a number of shows, including SMTV Live, Holly & Stephen's Saturday Showdown and...
Tetley Tetley Tetley, a wholly owned subsidiary of Tata Global Beverages , is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags...	the Tetley Tea Folk Tetley Tea Folk The Tetley Tea Folk are animated characters used to advertise Tetley Tea from 1973 to 2001, and from 2010 to present.- Tea Folk History :The late John McGill Lewis of McCann Erickson originated The Tetley Tea Folk in 1973...	1973-2001, 2010-present

See also