List of Hudson's Bay Company brands
Encyclopedia
The Hudson's Bay Company, like most large retail
and grocery chains, offers store brand
s, commonly referred to as "generic brands," which are lower cost alternatives to name brand
products. The company has numerous store brands, each catering to a different consumer
need or desire. Many products offered under the company's brands are private label
products, which can be found in many different categories at most of the company's family of stores (The Bay
, Zellers
, Home Outfitters
, Designer Depot
, and Fields
). This is a list of the Hudson's Bay Company
's brands.
In order to differentiate the company's stores from other retailers, in 2002 HBC signed a deal with Federated Department Stores
' Federated Merchandising Group (FMG) division in which FMG would supply private brand merchandise to The Bay stores. Due to this deal some of the company's brands are actually FMG store brands that are found in Macy's
stores in the United States
but are sold exclusively at HBC stores in Canada. All of these brands are only sold in the company's The Bay stores, except for Très You, which is sold at Zellers.
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
and grocery chains, offers store brand
Store brand
Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands in the United States, own brands in the UK, and home brands in Australia and generic brands...
s, commonly referred to as "generic brands," which are lower cost alternatives to name brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
products. The company has numerous store brands, each catering to a different consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
need or desire. Many products offered under the company's brands are private label
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
products, which can be found in many different categories at most of the company's family of stores (The Bay
The Bay
The Bay is a chain of 91 department stores that operate across parts of Canada. It is the main brand of Hudson's Bay Company , North America's oldest company. It has its headquarters in the Simpson Tower in Toronto. In French, the chain is known as la Baie, short for "Compagnie de la Baie d'Hudson"...
, Zellers
Zellers
Zellers Inc. is Canada's second-largest chain of mass merchandise discount stores, with locations in communities across Canada. A subsidiary of the Hudson's Bay Company , it has 273 locations across the country....
, Home Outfitters
Home Outfitters
Home Outfitters is Canada's largest kitchen, bed, and bath superstore, with 69 stores across the country selling bedding, towels, housewares, and other home accessories....
, Designer Depot
Designer Depot
Designer Depot was a division of Canadian retailer Hudson's Bay Company . It was created in November 2004, and sold by HBC in April 2008 to the INC Group of Companies. The first location opened as part of the Vaughan Mills Mall in Vaughan, Ontario. It is a large department store that sells brand...
, and Fields
Fields (department store)
Fields is a brand of Canadian discount stores owned by Hudson's Bay Company, with 165 locations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Yukon, and Northwest Territories.- History :...
). This is a list of the Hudson's Bay Company
Hudson's Bay Company
The Hudson's Bay Company , abbreviated HBC, or "The Bay" is the oldest commercial corporation in North America and one of the oldest in the world. A fur trading business for much of its existence, today Hudson's Bay Company owns and operates retail stores throughout Canada...
's brands.
In order to differentiate the company's stores from other retailers, in 2002 HBC signed a deal with Federated Department Stores
Federated Department Stores
Macy's, Inc. is a department store holding company and owner of Macy's and Bloomingdale's department stores. Macy's Inc.'s stores specialize mostly in retail clothing, jewelery, watches, dinnerware, and furniture....
' Federated Merchandising Group (FMG) division in which FMG would supply private brand merchandise to The Bay stores. Due to this deal some of the company's brands are actually FMG store brands that are found in Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
stores in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
but are sold exclusively at HBC stores in Canada. All of these brands are only sold in the company's The Bay stores, except for Très You, which is sold at Zellers.
Softlines
- Alfani is a name used for moderate price point men's and women's apparel and accessories and is found in The Bay stores. This brand is a store brand of FMG.
- Allison Daley is a name used for opening moderate price point women's wear and is sold in The Bay stores.
- Black|Brown 1826 is the company's private label sold exclusively at the Bay and Lord & TaylorLord & TaylorLord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...
stores. - Bundle of Joy is a name used for opening moderate price point infant's wear and is sold in The Bay stores.
- Carroll Reed is a name used for budget price point women's wear and is found in Zellers stores.
- Cherokee is a brand name used for opening moderate price point men's women's and kid's apparel. While not a private label, it is exclusively sold at Zellers stores in Canada.
- Expression is a name used for moderate price point women's accessories and is found in The Bay stores.
- fair set is a name used for opening moderate price point women's accessories and is sold in The Bay stores.
- first impressions is a name used for moderate price point kids' wear and is found in The Bay stores. This brand is a store brand of FMG.
- greendog is a name used for moderate price point kids' wear and is sold in The Bay stores. This brand is a store brand of FMG.
- Hunt Club is a name used for budget price point men's wear and is found in Zellers and Fields stores.
- Hudson North is a name used for men's fashions and is found in The Bay stores.
- INC is a name used for moderate better price point men's and women's apparel and is sold in The Bay stores. This brand is a store brand of FMG.
- Mantles is a moderate price point name sold at The Bay. Previously used for a variety of categories, starting in 2006 the brand is focused on men's wear.
- Outline is a moderate price point name found at The Bay. Previously used for a variety of categories, starting in 2006 the brand is focused on men's wear.
- Request is a name used for opening moderate price point men's, women's, and kids' apparel and is sold in Zellers and in Bay stores.
- Sentiments is a name used for opening moderate lingerie fashions and is found in Zellers stores.
- Sportek is a name used for opening moderate and moderate price point apparel and sporting goods and is sold in The Bay, Zellers, and Fields stores.
- Stuff by Hilary DuffHilary DuffHilary Erhard Duff is an American actress, singer-songwriter, entrepreneur, and author. After working in local theater plays and television commercials in her childhood, she achieved fame playing the title role in the Disney Channel television series Lizzie McGuire. She also reprised her role in...
is a name used for opening moderate price point fashions for preteenPreteenPreadolescence is a stage of human development following early childhood and prior to adolescence. It may be defined as ending with the beginning of puberty or with the beginning of the teenage stage, the time frames in which adolescence is considered to begin. In terms of age in years,...
s and is sold in The Bay and Zellers stores. While not a private label, it is exclusively sold at Zellers stores in Canada (in the United States it's sold in TargetTarget CorporationTarget Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
stores). - Togo is an opening moderate to moderate price point name sold at The Bay. Previously used for a variety of clothing, in 2007 the brand was discontinued.
- Transitions is a name used for opening moderate maternity fashions and is sold in Zellers and The Bay stores.
- Très You is a name used for opening moderate price point women's and men's wear and is sold in Zellers stores. This brand is a store brand of FMG.
- Vibrations is a name used for opening moderate price point kids' wear and is sold in The Bay stores.
Hardlines
- Alfred Sung Home is a name used for opening moderate price point home décor products and is sold in Zellers stores.
- Beaumark is a name used for moderately priced kitchen products and appliances and is sold in The Bay, Zellers, and Home Outfitters stores.
- Fitness Club is a name used for opening moderate and moderately priced personal and major fitness equipment and is sold in The Bay and Zellers stores.
- GlucksteinHome is a name used for moderately priced home décor products and is sold in The Bay, and Home Outfitters stores.
- Homestyles is a name used for opening moderate price point home décor products and furniture and is sold in Zellers stores.
- House&Home is a name used for moderately priced home décor products and is sold in The Bay, Zellers, and Home Outfitters stores.
- MarketSquare is a name used for opening moderate price point home fashions for bed, bath, kitchen, and dining rooms, and is sold in The Bay and Zellers stores.
- Misakai is a name used for budget priced home entertainment electronics and is sold in Zellers stores.
- Tools of the Trade is a name used for moderately priced kitchenware and is sold in The Bay stores. This brand is a store brand of Federated Merchandising GroupFederated Department StoresMacy's, Inc. is a department store holding company and owner of Macy's and Bloomingdale's department stores. Macy's Inc.'s stores specialize mostly in retail clothing, jewelery, watches, dinnerware, and furniture....
. - Truly is a name used for moderate price point items in various departments including grocery, health and beauty, pharmacy and electronics. Truly is found in Zellers and Fields stores.
- Victory Garden is a name used for opening moderate price point patio furniture, patio décor, garden tools, and accessories and is sold in The Bay, Zellers, and Home Outfitters stores.
- Work Centre is a name used for budget to opening moderate price point tools, accessories, workwear, and work boots and is found in Zellers stores.