Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, and home brands in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and generic brands. But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base. Store-brand goods are generally cheaper than national-brand goods because the retailer can optimize the production to suit consumer

Consumer

Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...

 demand and reduce advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 costs. Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.

A Food Marketing Institute study found that store brands account for an average of 14 percent of sales with some stores projecting they will soon reach as high as 20 percent of all sales. Store branding is a mature industry

Product life cycle management

Product life-cycle management is the succession of strategies used by business management as a product goes through its life-cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages.Product life-cycle Like human beings,...

; consequently, some store brands have been able to position themselves as premium brands. Sometimes store-branded goods mimic the shape, packaging, and labeling of national brands, or get premium display treatment from retailers. (For example, "Dr. Thunder" and "Mountain Lightning" are the names of the Sam's Choice

Sam's Choice

Sam's Choice is a private label brand created by Cott Beverages for Wal-Mart discount stores, supercenters, and neighborhood markets. The brand was introduced as "Sam's American Choice" in 1991 and has since been shortened to simply "Sam's Choice". It is named after Sam Walton, founder of Wal-Mart...

 store brand equivalents of Dr Pepper

Dr Pepper

Dr Pepper is a soft drink, marketed as having a unique flavor. The drink was created in the 1880s by Charles Alderton of Waco, Texas and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904 and is now also sold in Europe, Asia, Canada, Mexico, Australia ...

 and Mountain Dew

Mountain Dew

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

, respectively.)

Research has found that some retailers believe that, while advertising by premium national brands brings shoppers to the store, the retailer typically makes more profit by selling the shopper a store brand. This assumption has led to a spurt in the academic and trade literature on the subject of positioning the store brand as compared with the national brand.

In most cases, while store brands are usually cheaper than national (or even regional) brands, they remain more expensive than generic brand

Generic brand

Generic brands of consumer products are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, albeit with either the brand of the store in which they are sold or a lesser-known brand name which may...

s sold at the store. (e.g. Pittsburgh

Pittsburgh, Pennsylvania

Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...

-based Giant Eagle

Giant Eagle

Giant Eagle, Inc., is a supermarket chain with stores in the U.S. states of Pennsylvania, Ohio, West Virginia, and Maryland. The company was founded in 1918 in Pittsburgh, Pennsylvania. Supermarket News ranked Giant Eagle No. 21 in the 2009 "Top 75 North American Food Retailers" based on 2008...

 selling their store brands for less than national brands but more than Topco's Valu Time generic brand.)

The "no-frills" grocery chains primarily, such as Aldi

ALDI

ALDI Einkauf GmbH & Co. oHG, doing business as ', short for "Albrecht Discount", is a discount supermarket chain based in Germany...

 and Save-A-Lot

Save-A-Lot

Save-a-Lot is a discount supermarket chain headquartered in Earth City, Missouri, near St. Louis, United States. The subsidiary of Supervalu comprises approximately 1,250 stores in the United States with over $4 billion in annual sales....

 (though most Save-A-Lots do sell limited name brand products, which vary from whoever owns the store), sell store brands to promote overall lower prices, compared to supermarket

Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 chains that sell several brands as well as other goods and services. Richelieu Foods

Richelieu Foods

Richelieu Foods is a private label food manufacturing company founded in 1862, headquartered in Randolph, Massachusetts, and owned by investment group Brynwood Partners of Greenwich, Connecticut....

, for example, is a private label

Private label

Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...

 company producing frozen pizza, salad dressing, sauces, marinades, condiments and deli salads for other companies, including Hy-Vee

Hy-Vee

Hy-Vee is an employee-owned chain of supermarkets located in the Midwestern United States. Over 100 of its supermarkets are located in Iowa, with additional stores in Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and now Madison, Wisconsin...

, Aldi

ALDI

ALDI Einkauf GmbH & Co. oHG, doing business as ', short for "Albrecht Discount", is a discount supermarket chain based in Germany...

, Save-A-Lot

Save-A-Lot

Save-a-Lot is a discount supermarket chain headquartered in Earth City, Missouri, near St. Louis, United States. The subsidiary of Supervalu comprises approximately 1,250 stores in the United States with over $4 billion in annual sales....

, Sam's Club

Sam's Club

Sam's Club is a chain of membership-only retail warehouse clubs owned and operated by Wal-Mart Stores, Inc., founded in 1983 and named after Wal-Mart founder Sam Walton. , the Sam's Club chain serves more than 47 million U.S. members...

, Hannaford Brothers Co., BJ's Wholesale Club

BJ's Wholesale Club

BJ's Wholesale Club, Inc. , commonly referred to simply as BJ's, is a membership-only warehouse club chain operating on the United States East Coast, as well as in the state of Ohio...

 (Earth's Pride brand) and Shaw's Supermarkets

Shaw's Supermarkets

Shaw's, along with companion store Star Market, are wholly owned subsidiaries of Eden Prairie, Minnesota-based SuperValu. Together, Shaw's and Star Market comprise the third-largest grocery chain headquartered in New England; behind Stop & Shop and Hannaford, although Shaw’s is the largest grocery...

 (Culinary Circle brand).

Coles Supermarkets

Coles Supermarkets

Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741...

• $mart Buy – basic needs, at low prices
• Coles – mid-range on quality and price
• Coles Finest – high quality, market leaders
• Coles Organic – Certified organic products
• Coles Green Choice – Environmentally friendly

Discontinued

• Savings - basic needs at low prices
• Farmland - food and grocery - part of the "Everyday Low Price" range
• Persona - health, beauty and toiletries - part of the "Everyday Low Price" range
• Reliance - household and cleaning - part of the "Everyday Low Price" range
• You'll love Coles- store brand

Woolworths Supermarkets

Woolworths (supermarkets)

Woolworths is the largest supermarket chain in Australia, owned by Woolworths Limited.-History:Woolworths Limited was founded in 1924, with the first store opening up in Sydney's Imperial Arcade.-2008 rebranding:...

• Home Brand – basic needs at low prices - recently marketed as "take it home with pride", to counteract with the low quality, low class stereotype commonly associated with Home Brand.
• Macro Wholefoods - organic, natural, gluten free, or natural
• Woolworths Select – mid-range on quality and price

Metcash

• Black & Gold - basic price and quality
• IGA Signature - premium quality at roughly 10-20% below branded offerings price

Myer

Myer

Myer is Australia's largest department store chain, retailing a broad range of merchandise including women's, men's and children's clothing, footwear and accessories; cosmetics and fragrance; homewares; electrical; furniture and bedding; toys; books and stationery; food and confectionery; and...

• Babyworld, Brooklyn Industries, Fiorucci, Ladybird, Milkshake, Sprout - Children's clothing
• Basque, Collection, Piper, Regatta, Urbane, Zazou - Women's clothing
• Blaq, Maddox, Reserve - Men's clothing
• Kenji, Lost Highway, Miss Shop, Tokito - Youth clothing
• Cooks Kitchen, Heritage, Vue - Homewares
• Innovare, Mosaic - Footwear
• Chloe & Lola, Miss Pink, Soho - Women's underwear

Kmart

• Now - Discount Clothing
• Jackeroo - Clothing and Outdoor Furniture
• Homemaker - Kitchen and Manchester general brand
• Audiosonic - Audiovisual Brand

Target

Target (Australia)

Target Australia Pty Ltd is an Australian department store chain owned by Wesfarmers . It operates 172 Target stores and 119 Target Country stores making 291 combined stores with its head office located in North Geelong, Victoria. It sells clothing, cosmetics, toys, homewares, electrical and...

• Base - Audiovisual Brand
• Rank Arena - Audiovisual Brand (brand used under licence)

Big W

• Patio by Jamie Durie
  Jamie Durie
  Jamie Durie is an Australian landscaper and television personality. Formerly a prominent personality for the Nine Network, Durie has hosted a variety of programs for them, mostly "lifestyle" shows, such as Backyard Blitz, Renovation Rescue and The Block.Jamie previously was the host of the Seven...
  
   - Garden tools and outdoor furniture
• AWA
  Amalgamated Wireless Australasia Limited
  Amalgamated Wireless Ltd . Throughout most of the 20th century AWA was Australia's largest and most prominent electronics organisation, undertaking development, manufacture and distribution of radio, telecommunications, television and audio equipment as well as broadcasting services.After the...
  
   - audio visual equipment (brand used under licence)

Zellers

Zellers

Zellers Inc. is Canada's second-largest chain of mass merchandise discount stores, with locations in communities across Canada. A subsidiary of the Hudson's Bay Company , it has 273 locations across the country....

/Hudson's Bay Company

Hudson's Bay Company

The Hudson's Bay Company , abbreviated HBC, or "The Bay" is the oldest commercial corporation in North America and one of the oldest in the world. A fur trading business for much of its existence, today Hudson's Bay Company owns and operates retail stores throughout Canada...

• Truly
• Baycrest
• Beaumark
• List of Hudson's Bay Company brands - Listing of Hudson's Bay Company store brands, such as Mantles, Outline, Request, Sportek, Beaumark, Home Styles, Truly, etc.

Eaton's

Eaton's

The T. Eaton Co. Limited was once Canada's largest department store retailer. It was founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant. Eaton's grew to become a retail and social institution in Canada, with stores across the country, buying offices across the globe, and a catalogue...

 

(At one time Canada's largest department store chain, Eaton's is long-defunct and these brands have all disappeared)

Babyfair bellefair Glider Birkdale Birkdale Young Men's Birkdale Junior Bonnie Brae Berkley

Braemore Bulldog Eatonia Commander Cottage Sweets Gleneaton Haddon Plate Haddon Hall

TECO Lady Fair La Reine Optina Truline Solar Vanity Fair Viking

WalMart 

• Great Value (grocery)
• Equate (pharmacy and health and beauty items)
• Mainstays (alternative of beddings & ready-to-assemble furniture)
• George (more formal clothing for men, women and children. It also consists of dress shoes, wallets, belts, and neckties.)

Canadian Tire

Canadian Tire

Canadian Tire Corporation, Limited is one of Canada's 60 largest publicly traded companies. The firm operates an inter-related network of businesses engaged in retailing hardgoods, apparel and petroleum as well as financial and automotive services, employing more than 58,000 people across Canada...

 

• Motomaster
• Simoniz
• Mastercraft
• Likewise/Hero
• For Living/Home Collections
• Supercycle
• Yardworks

Loblaw Companies

Loblaw Companies

Loblaw Companies Limited is the largest food retailer in Canada, with over 1,400 supermarkets operating under a variety of regional banners, including the namesake Loblaws. LCL is headquartered in Brampton, Ontario...

(Including Dominion

Dominion Stores (Newfoundland and Labrador)

Dominion is the primary brand name of the major-market supermarkets of Loblaw Companies Limited in Newfoundland. The Dominion brand name is used under licence from Metro Inc., which discontinued its use of that banner in the rest of Canada in late 2008 and has no other affiliation with the...

, Extra Foods

Extra Foods

Extra Foods is a Canadian supermarket chain, part of Loblaw Companies Limited. It operates 72 stores in Western Canada. Most Extra Foods stores are smaller than its sister chain, The Real Canadian Superstore, and most locations are in smaller, rural communities...

, Freshmart

Freshmart

Freshmart is a chain of supermarkets based in Ontario, Canada. It is a unit of Loblaw Companies Limited, Canada's largest food distributor.Freshmart stores are typically operated by a franchise owner...

. Loblaws

Loblaws

Loblaws is a supermarket chain with over 70 stores in Canada, headquartered in Brampton, with stores across Ontario and Quebec. Loblaws is a division of Loblaw Companies Limited, Canada's largest food distributor...

, Maxi

Maxi (supermarket)

Maxi is a grocery retailer based in Quebec, Canada. It is a subsidiary of Loblaw Companies and the largest of Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of No Frills, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are company owned. Over...

, Provigo

Provigo

Provigo is a grocery retailer based in Quebec, Canada, consisting of over 300 stores and franchises throughout the province. A majority of the stores are located in the Montreal area. It is owned by Loblaw Companies Limited. Provigo is similar to Ontario's Your Independent Grocer/Zehrs banners, as...

, Real Canadian Superstore

Real Canadian Superstore

Real Canadian Superstore is a chain of hypermarkets owned by Canadian food retailing giant Loblaw Companies. Its name is often shortened to RCSS or Superstore....

, SuperValu

SuperValu (Canada)

Super Valu is a chain of franchised and associated grocery stores in Canada that operates primarily in the western part of the country. In the 1960s, 1970s and 1980s, many Super Valu stores were created from former Loblaws stores...

, Valu-mart

Valu-mart

Valu-mart is a chain of supermarkets based in Ontario, Canada. It is a unit of National Grocers, itself a unit of Loblaw Companies Limited, Canada's largest food distributor....

, Your Independent Grocer

Your Independent Grocer

Your Independent Grocer is a supermarket chain based in the Canadian province of Ontario. It is a unit of National Grocers, itself a unit of Loblaw Companies Limited, Canada's largest food distributor. Stores are typically operated by a franchise owner. Many of the stores were originally...

, Zehrs, No Frills

No frills

No-frills or no frills is a term used to describe any service or product for which the non-essential features have been removed to keep the price low. The use of the term "frills" refers to a style of fabric decoration...

)

• Joe Fresh
• Life at Home
• No name
  No name (brand)
  No Name is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada’s largest food retailer...
  
  
• President's Choice
  President's Choice
  President's Choice also known as “PC,” is a private label or store brand owned by Loblaw Companies Limited, Canada’s largest food retailer. As the company’s premium line, President’s Choice includes a wide variety of grocery and household products, in addition to financial services and mobile...
  
  
• Exact
• Blue Menu

Overwaitea Foods

Overwaitea foods

Overwaitea Foods is a regional chain of supermarkets located in British Columbia, Canada.On March 8, 1915, Robert C. Kidd purchased a store at 746 Columbia Street in New Westminster, British Columbia. He developed several innovative merchandising techniques to attract customers to his store...

(Including Save-On-Foods

Save-On-Foods

Save On Foods is a chain of supermarkets located across the Western Canadian provinces of British Columbia and Alberta. Founded in 1982, it is a subsidiary of the Overwaitea Food Group, which, in turn, is owned by the Vancouver-based Jim Pattison Group....

)

• Western Family
• Western Classics
• Value Priced
• Body Zone

Sobeys

Sobeys

Sobeys is the second largest food retailer in Canada, with over 1,300 supermarkets operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than $14 billion CAD in 2009...

 

(Including Sobeys and IGA stores in different parts of Canada)

• Compliments Balance
• Compliments Culinaire
• Compliments Junior (co-branded with The Walt Disney Company
  The Walt Disney Company
  The Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
  
  )
• Compliments Organic
• Compliments Seasonal Collection
• Sensations by Compliments (premium tier)
• Signal (value tier)

Metro Inc. 

(Including Metro, Food Basics

Food Basics

Food Basics is a discount Canadian supermarket chain owned by Metro Inc. and with all stores within Ontario. It was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket operated by Loblaw Companies...

, Super C, Richelieu)

• Selection (recently re-branded from Merit Selection/Selection Merite)
• Irresistables
• Equality

Foodstuffs

Foodstuffs

Foodstuffs is a group of three New Zealand grocery and liquor retailers' cooperatives based in Auckland, Wellington and Christchurch which collectively control an estimated 57% of the New Zealand grocery market...

 Branded Supermarkets.

(New World

New World (supermarket)

New World is a New Zealand full-service supermarket chain owned by the Foodstuffs cooperative.Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand...

; Pak'n Save

Pak'n Save

Pak'n Save is a New Zealand discount food warehouse chain owned by the Foodstuffs cooperative.Founded in 1985, Pak'n Save was the last of the five current major New Zealand supermarkets to be founded...

 & Four Square supermarkets

Four Square supermarkets

Four Square is a chain of supermarkets in New Zealand. During the 1950s the Foodstuffs advertising department designed the famous "Mr 4 Square" who initially appeared only in newspaper advertising and posters, but was developed to become part of the Four Square identity, appearing in every Four...

)

• Budget - Bottom of the line home brand across the board.
• Pam's - Marketed more as an equal to brand name products.

Progressive Enterprises

Progressive Enterprises

Progressive Enterprises Limited is an Australian owned company operating in New Zealand, and a subsidiary of the Australian retail group Woolworths Limited....

 Branded Supermarkets.

(Countdown

Countdown (supermarket)

Countdown is a New Zealand full-service supermarket chain, owned by Woolworths Limited. Founded in 1981, Countdown is now the flagship brand of Progressive Enterprises, Woolworths' New Zealand supermarket subsidiary, with 133 supermarkets across New Zealand...

; Woolworths

Woolworths Supermarkets (New Zealand)

Woolworths is a New Zealand supermarket chain and a unit of Woolworths Limited.- 1929 - 1979 Woolworths :Founded in 1929 by Percy Christmas, the chain was separated from the parent company Woolworths Limited in Australia and was called Woolworths New Zealand...

; Foodtown

Foodtown

| area_served =| key_people =| industry = Retail| products =| services =| market cap =| revenue =| operating_income =| net_income =| assets =| equity =| owner =...

; Freshchoice & Supervalue

SuperValue

SuperValue is a supermarket chain store in New Zealand founded in the 1960s. Along with supermarket chain FreshChoice, it is franchised by Wholesale Distributors Limited, a division of Progressive Enterprises Ltd which is owned by Woolworths Limited....

)

• Home Brand - Bottom of the line home brand across the board.
• Signature Range - Marketed more as an equal to brand name products.

The Warehouse

The Warehouse Group

The Warehouse Group Limited, founded by Stephen Tindall in 1982, is the largest department store retailer operating in New Zealand. The Warehouse is largely a discount store similar to Wal-Mart in the United States, however The Warehouse sells far more generic brand merchandise than other discount...

• Transonic - Audio & Visual; Electric Appliances
• Redstamp - Electric Appliances; Manchester
• Soft Touch - Manchester

Coop

• Nordchoklad/Candelia (Sweets) - Defunct
• Blåvitt (Generic brand
  Generic brand
  Generic brands of consumer products are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, albeit with either the brand of the store in which they are sold or a lesser-known brand name which may...
  
  ) - Now-defunct, replaced by X-tra.
• X-tra (Generic brand
  Generic brand
  Generic brands of consumer products are distinguished by the absence of a brand name. It is often inaccurate to describe these products as "lacking a brand name", as they usually are branded, albeit with either the brand of the store in which they are sold or a lesser-known brand name which may...
  
  )
• Änglamark (Organic)
• Signum - Defunct, replaced by Coop
• Coop

Supermarkets

British supermarkets have generally have several own brand ranges to cater for different segments of the market, and generally the cheapest are only stocked in their largest stores.
This is an incomplete list

Tesco

Tesco

Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

• Finest
• Tesco
• Tesco Value
• Technika (Electronics)
• F&F (Clothing)
• Cherokee (Clothing)

Sainsbury's

• Basics
• Taste the Difference
• Different by Design
• Be Good to Yourself
• Kids
• Freefrom (Range for those allergic to certain ingredients)
• Sainsbury's Organic
• Fair Trade
• TU & TU Home (Clothes and home products)

Marks & Spencer

Marks & Spencer

Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...

• Gastropub
• Cook!
• Specialty
• Count on Us
• Organic
• Nutritionally Balanced
• Kids Meals

Morrisons

Morrisons

Wm Morrison Supermarkets plc is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. The company is usually referred to and is branded as Morrisons formerly Morrison's, and it is part of the FTSE 100 Index of companies...

• Value (New release of the Betta Buy brand)
• Organic
• Kids Smart
• Food Fusions
• Eat Smart
• Free From
• The Best

Halfords

Halfords

Halfords Group plc is a leading retailer of car parts, car enhancements and bicycles operating in the United Kingdom, Ireland, the Czech Republic and more recently in Poland, although it is currently pulling out of the latter two countries...

• Apollo (bicycle)
• Carrera (bicycle manufactured by Merida Bikes
  Merida Bikes
  Merida Industry Co., Ltd is a Taiwan based bicycle design, manufacture, and sales company. It was started in 1972 as a small contract shop under a Japanese bicycle parts brand, by current chairman D.H. Ike, Tseng. Merida has expanded to the US and Europe and is now a global player in bicycle...
  
  )
• Ripspeed
  Ripspeed
  Ripspeed is a sub brand of Halfords, one of the leading automotive parts retailer in the United Kingdom. It began asan independent retailer in the 1970s, two decades later the business changed hands and was purchased in 1999 by Halfords, and operates as one of the five subsections of a store if it...
  
   (car accessory)

Department and discount stores

• BJ's Wholesale Club
  BJ's Wholesale Club
  BJ's Wholesale Club, Inc. , commonly referred to simply as BJ's, is a membership-only warehouse club chain operating on the United States East Coast, as well as in the state of Ohio...
  
   - Berkley & Jensen, Wellsley Farms, Executive Choice, Lanesboro, Living Home, Rozzano
• Boscov's
  Boscov's
  Boscov's is an American department store founded by Solomon Boscov in 1911. The first store was in Reading, Pennsylvania, and today 40 stores are spread throughout the Mid-Atlantic states of Pennsylvania, New Jersey, Maryland, New York, and Delaware....
  
   - Ashley Cooper
• Coop
  Coop Norden
  Coop Norden is a joint Scandinavian holding company, formerly a retail chain. It is owned by three major cooperative retail companies; Danish FDB , Swedish KF , and Norwegian Coop NKL . As a retailer Coop Norden operated around 1,000 stores and had a yearly turnover of approximately SEK 90 billion...
  
   - Coop, X-tra
  X-tra
  X-tra is a private label brand used by Coop Norden on their low-price produce. The products offered with the brand cover a wide range of products, including but not limited to canned food, coffee, cereal, juice, jam, light bulbs, cooking oil, shampoo, pasta, eggs and meat. The products are produced...
  
  , Coop Kaffe
  Coop Kaffe
  Coop Kaffe is a coffee brand produced by Coop NKL, the Norwegian cooperative grocery chain. It is produced by the company Coop Kaffe AS, a subsidiary of Coop Industrier. The brand is exclusively distributed throughout the Coop chains in Norway...
  
  , Røra
  Røra Fabrikker
  AS Røra Fabrikker is a Norwegian company that is located in Røra in the municipality of Inderøy in Nord-Trøndelag county, Norway. It is a juice, jam, and processed agricultural product company that is a subsidiary of Coop NKL...
  
  
• Best Buy
  Best Buy
  Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...
  
   - Insignia, Dynex, Init, Geek Squad, and Rocket Fish
• Circuit City (defunct) - Nexxtech, Verge
• Costco
  Costco
  Costco Wholesale Corporation is the largest membership warehouse club chain in the United States. it is the third largest retailer in the United States, where it originated, and the ninth largest in the world...
  
   - Kirkland Signature
• Gottschalks
  Gottschalks
  Gottschalks was a middle-tier American department store that operated 58 department stores and three specialty apparel stores in six western states ; some locations ran as Harris-Gottschalks stores...
  
   - Shaver Lake
• Kmart
  Kmart
  Kmart, sometimes styled as "K-Mart," is a chain of discount department stores. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and...
  
   - American Fare, Jaclyn Smith
  Jaclyn Smith
  Jacquelyn Ellen "Jaclyn" Smith is an American actress and businesswoman. She is best-known for the role of Kelly Garrett in the television series Charlie's Angels, and was the only original female lead to remain with the series for its complete run...
  
  , Kathy Ireland
  Kathy Ireland
  Kathleen Marie "Kathy" Ireland is an American former model, actress, and entrepreneur. She is the CEO and designer of her eponymous brand product marketing company, Kathy Ireland Worldwide.-Life and career:...
  
  , Ashley Taylor, Joe Boxer
  Joe Boxer
  Joe Boxer is a brand of underwear and related apparel founded by Nicholas Graham. The brand pioneered the concept of novelty hanging underwear. Joe Boxer is a wholly owned subsidiary of Iconix Brand Group...
  
  , Country Living, Cannon, Martha Stewart Everyday, Route 66, Smart Sense
• Kohl's
  Kohl's
  Kohl's Corporation is an American department store chain headquartered in the Milwaukee suburb of Menomonee Falls, Wisconsin, operating , 1,089 stores in 49 states. In 1998, it entered the S&P 500 list, and is also listed in the Fortune 500...
  
   - Apt.9, Croft & Barrow, Sonoma, So, Sonoma Life+Style, Dana Buchman, Simply Vera, Chaps, Candies,
• JCPenney - Arizona Jeans, Stafford, St John's Bay, Towncraft
• Macy's
  Macy's
  Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...
  
   - Alfani
  Alfani
  For an Italian painter, see Domenico Alfani.Alfani is a popular house brand for clothing, shoes, and accessories for Bloomingdales and Macy's, which belong to a major chain of department stores called Macy's, Inc.-External links:...
  
  , American Rag, Charter Club, Club Room, First Impressions, Frango, greendog, Hotel Collection, I•N•C, Karen Scott, Material London, Style & Co., T Tahari, Tasso Elba, The Cellar, Tools of the Trade
• Meijer
  Meijer
  Meijer, Inc. is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962. About half of the company's 196 stores are located in Michigan, with additional locations in...
  
   - Meijer, Shop Force, gfm, jUMP
• Mervyns
  Mervyns
  Mervyns was an American middle scale department store chain based in Hayward, California. It carried national brands of clothing, footwear, bedding, furniture, jewelry, beauty products, electronics, and housewares. Many of the company's stores were in shopping malls...
  
   (Defunct) - Cambridge Classics, Cheetah, Sprockets, Ellemeno, Hillard and Hanson
• Nordstrom
  Nordstrom
  Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...
  
   - BP, Caslon, John W. Nordstrom, JWN, Nordstrom, Pure Stuff, Rubbish, Shimera, Holistia, Make & Model, Halogen, Susina, Frenchi
• Office Depot
  Office Depot
  Office Depot is a supplier of office products and provides many services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping,...
  
   - Ativa, Foray, Break Escape
• RadioShack
  RadioShack
  RadioShack Corporation   is an American franchise of electronics retail stores in the United States, as well as parts of Europe, South America and Africa. As of 2008, RadioShack reported net sales and operating revenues of $4.81 billion. The headquarters of RadioShack is located in Downtown...
  
   - Accurian, Archer, Enercell, Gigaware, Optimus, and Presidian, Realistic
  Realistic (brand)
  Realistic was a brand produced by Radio-Shack, a division of Tandy Corporation, to market audio electronics for home use. The brand name is no longer in use by RadioShack and was largely discontinued by the early 1990s...
  
  
• Sam's Club
  Sam's Club
  Sam's Club is a chain of membership-only retail warehouse clubs owned and operated by Wal-Mart Stores, Inc., founded in 1983 and named after Wal-Mart founder Sam Walton. , the Sam's Club chain serves more than 47 million U.S. members...
  
   - Member's Mark, Bakers & Chefs
• Sears
  Sears Holdings Corporation
  Sears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...
  
  , Kmart
  Kmart
  Kmart, sometimes styled as "K-Mart," is a chain of discount department stores. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and...
  
   - Canyon River Blues, Covington, Craftsman
  Craftsman (tools)
  Craftsman is a line of tools and lawn and garden equipment controlled by Sears Holdings Corporation; the brand is owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes....
  
  , DieHard, Kenmore
  Kenmore
  Kenmore may refer to:* Kenmore Appliances, a brand name of household appliances sold in stores owned by Sears Holdings Corporation* A brand name of Scotch whisky produced by Burn Stewart Distillers and sold exclusively in Marks and Spencer stores...
  
  
• Target
  Target Corporation
  Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...
  
   - Archer Farms
  Archer Farms
  Archer Farms is the store brand of premium foods offered exclusively by Target Corporation. Archer Farms products can be found in all Target stores.Many Archer Farms products sold in Target Stores are Certified Organic such as applesauce and oatmeal....
  
  , Market Pantry, Circo, Durabuilt, Mossimo, Room Essentials (RE), Simply Balanced, Up and Up, Xhilaration, Merona, Michael Graves Design, Home, TruTech
• Walmart - Great Value, Mainstays, Sam's Choice, Equate, Ol' Roy, etc.

Kroger

Kroger

The Kroger Co. is an American supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain and its second-largest grocery retailer by volume and second-place general retailer...

some brands also available at Kroger Co. subsidiaries

• Kroger Value/FMV/Cost Cutter - bargain-priced; various items
• Kroger - national brand counterpart; various items
• Private Selection - premium-tier; food items
• Naturally Preferred - organic food items
• Disney Magic - children's-oriented food items
• Big K - carbonated beverages
• Pet Pride
• Moto Tech
• Everyday Living - kitchen and household items
• HD Designs
• Office Works - office supplies

Safeway

Safeway Inc.

Safeway Inc. , a Fortune 500 company, is North America's second largest supermarket chain after The Kroger Co., with, as of December 2010, 1,694 stores located throughout the western and central United States and western Canada. It also operates some stores in the Mid-Atlantic region of the Eastern...

• Basic Red
• Eating Right
• Lucerne - general dairy except organic dairy products
• O Organics - organic products including cereals and dairy
• Primo Taglio
• Priority Pet
• Rancher's Reserve - meat
• Refreshe - water and flavored drinks
• Safeway Select
• Waterfront Bistro

SuperValu

Supervalu (United States)

SuperValu Inc. is a United States grocery retailer and distributor. The corporation, headquartered in Eden Prairie, Minnesota, has been in business for over a century. It is the third-largest food retailing company in the United States , and ranks #51 on the Fortune 100 list.On June 2, 2006,...

• Acme - Store generic brand for Acme
• Albertsons - Store generic brand for Albertsons
• Arctic Shores - Seafood products.
• Baby Basics - Baby food
• Carlita- Hispanic foods
• Cub - Store generic brand for Cub Foods
  Cub Foods
  Cub Foods is a supermarket chain with seventy-three stores in Minnesota, Wisconsin and Illinois. The company is a wholly owned subsidiary of Eden Prairie, Minnesota-based SuperValu...
  
  
• Culinary Circle - Restaurant Quality food
• Equaline - Generic Pharmacy products
• Essensia - Albertsons and Shaw's Supermarkets
  Shaw's Supermarkets
  Shaw's, along with companion store Star Market, are wholly owned subsidiaries of Eden Prairie, Minnesota-based SuperValu. Together, Shaw's and Star Market comprise the third-largest grocery chain headquartered in New England; behind Stop & Shop and Hannaford, although Shaw’s is the largest grocery...
  
   (also, "Shaw's")
• Essential Everyday - Jewel-Osco newest store brand
• Farm Stand- Produce
• Flavorite - Supervalu
  Supervalu (United States)
  SuperValu Inc. is a United States grocery retailer and distributor. The corporation, headquartered in Eden Prairie, Minnesota, has been in business for over a century. It is the third-largest food retailing company in the United States , and ranks #51 on the Fortune 100 list.On June 2, 2006,...
  
  
• Good Day - Breakfast items, including bread, juice, and milk.
• Happy Tails - Line of pet foods.
• Heritage - Liquors
• HomeLife - In home non-food products
• Janet Lee - Brand named after Joe Albertson
  Joe Albertson
  Joseph Albert "Joe" Albertson was the founder of the Albertsons chain of grocery stores and a notable philanthropist....
  
  's mother
• Java Delight, SUPERVALU’s Our Own Brands coffee, is sourced from Hacienda La Minita
• Jewel - Store generic brand for Jewel
  Jewel (supermarket)
  Jewel-Osco is a supermarket chain headquartered in Itasca, Illinois, a Chicago suburb. Jewel-Osco has 182 stores across northern, central, and western Illinois; eastern Iowa; and portions of northwest Indiana.Jewel-Osco and Jewel are currently wholly owned subsidiaries of Eden Prairie,...
  
  
• Max Velocity - Energy Drinks
• NutriPlan - Pet Foods
• Shaw's - Store generic brand for Shaw's
• Shoppers Value
• Stockman & Dakota - Premium beef
• Stone Ridge Creamery - Ice Cream
• SuperChill - Soft Drinks and New Age Beverages (Consolidated A+)
• SuperCrunch- Snack Foods
• Richfood - Store generic brand
• Wild Harvest - Organic line

Some of the older (though mostly) inactive private label brands would be: SavOn Osco by Albertsons · A+ · Janet Lee · Lady Lee · President's Choice · Hillfarm · Econo Buy · Home Best * Good Day - Albertsons

Winn-Dixie

Winn-Dixie

Winn-Dixie Stores, Inc. is an American supermarket chain based in Jacksonville, Florida. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on 2009 fiscal year estimated sales of $7.3 billion by Supermarket News. and was ranked the 43rd largest retailer in the...

• Winn & Lovett - Premium Store Brand
• Winn-Dixie - Standard Store Brand
• Thrifty Maid - Cost Value Store Brand
• Chek Cola - carbonated beverages Store Brand

Other

• 365 Everyday Value - Whole Foods
  Whole Foods Market
  Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural and organic products." The company has been ranked among the most socially responsible businesses and placed third on the U.S...
  
  
• A&P
  The Great Atlantic & Pacific Tea Company
  The Great Atlantic & Pacific Tea Company, better known as A&P, is a supermarket and liquor store chain in the United States. Its supermarkets, which are under six different banners, are found in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania. A&P's liquor stores, known as...
  
   - America's Choice, America's Choice Gold, Ann Page (discontinued), Food Basics, Food Emporium, Greenway, Hartford Reserve, Health Pride, Kids and Baby, Market Spa, Master Choice, Pathmark, Preferred Pet, Smart Price, Super Fresh, Via Roma, Waldbaum's,
• Best Choice - AWG Distribution
• Best Yet - C&S Wholesale Grocers
  C&S Wholesale Grocers
  C&S Wholesale Grocers is a wholesale distributor of food and grocery store items. With its headquarters in Keene, New Hampshire, C&S is the twelfth-largest privately held company in the United States, as listed in 2008 by Forbes. , they are the eighth-largest such company...
  
  
• Better Valu - Various (Owned by Federated Group)
• Clear Value - Various supermarket chains (Owned by Topco Associates, LLC)
• Clover Valley - Dollar General
  Dollar General
  Dollar General Corp. is a U.S. chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2011, Dollar General operated over 9,300 stores in 35 U.S. states....
  
  
• Compliments - Sobeys
  Sobeys
  Sobeys is the second largest food retailer in Canada, with over 1,300 supermarkets operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than $14 billion CAD in 2009...
  
  
• Gold Emblem, Just the Basics, Essence of Beauty, Blade, Emerald Mist - CVS/Pharmacy
• Equality - A&P Canada
  A&P Canada
  A&P Canada was a Canadian supermarket company from 1927 to 2009.In 1927, A&P opened its first stores in Canada. By 1929, A&P was present in 200 communities in Ontario and Quebec....
  
  
• Food Club - Brookshire's Grocery Company, Jitney Jungle
  Jitney Jungle
  Jitney Jungle was a chain of supermarkets that began in Jackson, Mississippi, in 1919.-Origins:Originally, brothers Judson McCarty Holman and William Henry Holman and their cousin William Bonner McCarty founded a charge-and-carry grocery store in Jackson, Mississippi, in 1912...
  
  , Piggly Wiggly
  Piggly Wiggly
  Piggly Wiggly is a supermarket chain operating in the Midwestern and Southern regions of the United States, run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers. The current company headquarters is in Keene, New Hampshire....
  
  , Quality Markets
  Quality Markets
  Quality Markets was an American supermarket chain, with stores in Western New York and northwestern Pennsylvania. It was a subsidiary of Penn Traffic, but is now a division of Tops Markets LLC.- History :...
  
   (being phased out), P&C Foods
  Penn Traffic
  The Penn Traffic Company was the parent company for 79 retail grocery supermarkets in the Northeastern United States, concentrating mostly in Central New York. Its headquarters were in Syracuse, New York. Penn Traffic formerly had supermarkets also in Pennsylvania, Vermont and New Hampshire...
  
   (being phased out), Marsh Supermarkets
  Marsh Supermarkets
  Marsh Supermarkets is a retail food chain headquartered in Indianapolis, Indiana, with stores throughout Central Indiana and parts of Ohio. Its parent company is Sun Capital Partners, headquarterd in Boca Raton, Florida.-History:...
  
  , Roche Bros
  Roche Bros
  Roche Bros., and its sister store Sudbury Farms is a chain of eighteen supermarkets in the Boston Metro Area. It has its headquarters in Wellesley, Massachusetts.- History :...
  
  , New Deal Supermarket
  New Deal Supermarket
  New Deal Supermarket is a brand of grocery stores in the US, primarily operating in Jackson, Mississippi, the state of Mississippi and in California. All copyrights to the "New Deal" brand are property of San Bernardino, California based Johnson Grocery Company...
  
  , United Supermarkets
  United Supermarkets
  United Supermarkets is a Lubbock, Texas based supermarket chain whose roots go back to 1916, when H.D. Snell opened his first United Cash Store in Sayre, Oklahoma. Today, his legacy has grown to include 50 stores in 30 Texas cities and over 10,000 workers....
  
   (Owned by Topco Associates, LLC)
• Full Circle - Various supermarket chains (Owned by Topco Associates, LLC)
• Giant Eagle - Giant Eagle
  Giant Eagle
  Giant Eagle, Inc., is a supermarket chain with stores in the U.S. states of Pennsylvania, Ohio, West Virginia, and Maryland. The company was founded in 1918 in Pittsburgh, Pennsylvania. Supermarket News ranked Giant Eagle No. 21 in the 2009 "Top 75 North American Food Retailers" based on 2008...
  
  
• Great Value - Wal-Mart
  Wal-Mart
  Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
  
  
• Haggen - Haggen and Top Food & Drug
• Hannaford, Smart Option (Low Tier), Taste of Inspirations (High Tier), Nature's Place(Natural & Organic) - Hannaford
  Hannaford Bros. Co.
  Hannaford is an American supermarket chain based in Scarborough, Maine. Founded in 1883, Hannaford now operates stores in New England and upstate New York. Formerly known as Shop 'N' Save, Hannaford is owned by the American subsidiary of the Belgian Delhaize Group, Delhaize America, which owns over...
  
  , Sweetbay
• Hill Country Fare - H-E-B
  H-E-B
  HEB Grocery Company, LP is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.H-E-B ranked No...
  
  
• Hy-Top - Brookshire Brothers
  Brookshire Brothers
  Brookshire Brothers Grocery is a supermarket retailer headquartered in Lufkin, Texas.Brookshire Brothers operates 70 stores under the names Brookshire Brothers and B&B Foods, and seven stand-alone pharmacies in a market area covering Texas and Louisiana...
  
   (Owned by Federated Group)
• IGA- IGA
  IGA (supermarkets)
  IGA is a brand of grocery stores active in more than 30 countries. Contrasting with the chain store business model, IGA operates as a franchise through stores that are owned separately from the brand. Many of these stores operate in small town markets and belong to families that manage them...
  
  
• Market Basket - DeMoulas' Market Basket
  DeMoulas' Market Basket
  DeMoulas Market Basket, more commonly known as Market Basket, is a chain of 66 operating supermarkets in New Hampshire and Massachusetts. It has stores from central New Hampshire to Bristol County, Massachusetts with headquarters in Tewksbury, Massachusetts...
  
  
• My Essentials - Food Lion
  Food Lion
  Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Mid-Atlantic and South Atlantic states as well as Tennessee, Kentucky and West Virginia under the Food Lion, Harveys Supermarket, Bloom, Bottom Dollar...
  
   and other American divisions of the Delhaize Group
  Delhaize Group
  Delhaize Group is a food retailer headquartered in Belgium which operates in eight countries and on three continents. The principal activity of Delhaize Group is the operation of food supermarkets.-History:Delhaize Group was founded in Belgium in 1867....
  
  
• Nature's Promise - Stop & Shop
  Stop & Shop
  The Stop & Shop Supermarket Company is a chain of supermarkets located mostly in the northeastern United States. Its main rivals are Shaw's Star Market and Hannaford in New England, while ShopRite and the A&P family of supermarkets are its main competition in New York and New Jersey.- History :Stop...
  
   and Giant Food
  Giant Food
  Giant Food as a supermarket chain may refer to:* Giant-Carlisle or Giant Food Stores LLC, a subsidiary of Ahold* Giant-Landover or Giant Food LLC, also an Ahold subsidiary* Giant Food Markets of Broome County, New York...
  
  
• Our Family - Various supermarkets supplied by Nash Finch
• Parade - Various supermarket chains (Owned by Federated Group)
• Parent's Choice - Wal-Mart
  Wal-Mart
  Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
  
  
• Price Chopper, Price Chopper Naturals, Central Market Classics, Full Circle, TopCare, Clear Value, Academix, Electrix - Price Chopper
• Publix - Publix
  Publix
  Publix Super Markets, Inc. is an American supermarket chain based in Lakeland, Florida.Founded in 1930 by George W. Jenkins, it is an employee-owned, privately held corporation. Publix is currently ranked No. 86 on Fortune magazine's list of 100 Best Companies to Work For 2010 and was ranked No...
  
  
• Roundy's
  Roundy's
  Roundy's Supermarkets is a Milwaukee, Wisconsin-based supermarket chain with 154 stores in Minnesota and Wisconsin, and 4 stores in Illinois...
  
   - Pick 'n Save and Rainbow Foods
• Shurfine and Shurfresh - Various supermarket chains (Owned by Topco Associates, LLC)
• Smart Option- Food Lion
  Food Lion
  Food Lion LLC is an American grocery store company headquartered in Salisbury, North Carolina that operates approximately 1,300 supermarkets in 11 Mid-Atlantic and South Atlantic states as well as Tennessee, Kentucky and West Virginia under the Food Lion, Harveys Supermarket, Bloom, Bottom Dollar...
  
   and other American divisions of the Delhaize Group
  Delhaize Group
  Delhaize Group is a food retailer headquartered in Belgium which operates in eight countries and on three continents. The principal activity of Delhaize Group is the operation of food supermarkets.-History:Delhaize Group was founded in Belgium in 1867....
  
  
• Spartan - Spartan Stores
  Spartan Stores
  Spartan Stores Inc. is an American food distributor and grocery store chain headquartered in Byron Township, Michigan. The company distributes national and Spartan brand products to over 400 independent grocery stores in Michigan, Indiana and Ohio.-History:...
  
   and various other supermarkets
• Sunny Select - Save Mart
• TopCare - Various supermarket chains (Owned by Topco Associates, LLC)
• Trader Joe's
  Trader Joe's
  Trader Joe's is a privately held chain of specialty grocery stores headquartered in Monrovia, California. , Trader Joe's had a total of 365 stores. Approximately half of its stores are in California, with the heaviest concentration in Southern California, but the company also has locations in 30...
  
  
• Wegmans, Nature's Marketplace, Complements, Food You Feel Good About, Italian Classics - Wegmans
• Western Family - SaveOn Foods and numerous independent grocers (Western Family Foods
  Western Family Foods
  Western Family Foods was founded as the Pacific Mercantile Cooperative on March 3, 1934 by a group of retailer-owned grocery wholesalers. Western Family Foods was established December 19, 1963. The company supplies independent grocery stores with store brands...
  
  )

External links

• Private Label Manufacturers Association (PLMA)
• Private Label Manufacturers Association International Council
• PLMA Australia & New Zealand
• PLnow.com! The First Store Brand Virtual Exhibit
• Progressive Grocer's Store Brands magazine, covering North American store brands
• Comparison of Costco store brand hams to other hams