Coop Kaffe is a coffee

Coffee

Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

 brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 produced by Coop NKL

Coop NKL

Coop NKL BA is a Norwegian cooperative retailing company. Coop NKL is owned by 177 local cooperative associations in Norway and has more than one million members and who actually operate that stores. The company has its headquarters in Oslo...

, the Norwegian

Norway

Norway , officially the Kingdom of Norway, is a Nordic unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, and the Arctic archipelago of Svalbard and Bouvet Island. Norway has a total area of and a population of about 4.9 million...

 cooperative

Cooperative

A cooperative is a business organization owned and operated by a group of individuals for their mutual benefit...

 grocery chain. It is produced by the company Coop Kaffe AS, a subsidiary of Coop Industrier. The brand is exclusively distributed throughout the Coop chains in Norway. In total 12 different blends are available, including organic

Organic food

Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...

 and decaffeinated.

History

After World War II

World War II

World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 there was rationing

Rationing

Rationing is the controlled distribution of scarce resources, goods, or services. Rationing controls the size of the ration, one's allotted portion of the resources being distributed on a particular day or at a particular time.- In economics :...

 of coffee and NKL was not given a quota relative to their proportion of sales, resulting in the need to purchase coffee quotas from other importers. Also, at this time the quality of coffee varied greatly because the wholesalers were not able to test the burnt coffee, only the raw beans

Coffee bean

A coffee bean is a seed of a coffee plant. It is the pit inside the red or purple fruit often referred to as a cherry. Even though they are seeds, they are referred to as 'beans' because of their resemblance to true beans. The fruits - coffee cherries or coffee berries - most commonly contain two...

. To solve this, NKL started its own coffee house in 1953 which allowed NKL to distribute its own imported coffee and test the burnt produce. But the greatest change was the introduction of the yellow and red bags of coffee that replaced the loose weight sale of the beans. Import was still restricted until 1960 due to restrictions, and that Norway had an agreement with Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

 to exchange coffee with clipfish

Clipfish

Dried and salted cod, often called salt cod or clipfish , is cod which has been preserved by drying after salting. Cod which has been dried without the addition of salt is called stockfish....

. After 1960 Coop introduced vacuum packaged coffee, at first canned and later hard vacuumed, though in the 1980s loose weight coffee was reintroduced.