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New World (supermarket)
Encyclopedia
New World is a New Zealand
full-service supermarket
chain owned by the Foodstuffs
cooperative.
Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown
). As of June 2010, there is a total of 134 New World supermarkets across the North and South Islands of New Zealand.
New World stores tend to be smaller (2500–3000 m² (2,990–3,588 )) and more upscale then their competitors. Prices tend to be higher in most stores, due to the cost of upscale presentation, large employee numbers (200-300 in some large stores), and often a lack of competition, especially in smaller towns. New World has been a member of the Fly Buys
program since that program started in September 1996.
New World traditionally advertises with a circular, delivered weekly to mailbox
es, and containing discounts and specials. New World's in the North Island have done away with pop out coupons. Instead using "Auto-Coupons", which are much like regular coupons but come off automatically at the register without a customer having to physically present a cut-out coupon.
South Island stores however require the customer to use a coupon discount card which is found in the circulated coupon book. The card has a barcode which when scanned reduces coupon products to the discount price. If you do not receive it in the mail, you can usually use the store one, with prompting.
In early 2003 New World helped introduce Superbank
, a completely electronic banking network aimed at saving customers money. While New World Supermarkets had much advertising for the service in their stores, Superbank didn't have any physical services inside the store. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Money.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
full-service supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
chain owned by the Foodstuffs
Foodstuffs
Foodstuffs is a group of three New Zealand grocery and liquor retailers' cooperatives based in Auckland, Wellington and Christchurch which collectively control an estimated 57% of the New Zealand grocery market...
cooperative.
Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown
Foodtown
| area_served =| key_people =| industry = Retail| products =| services =| market cap =| revenue =| operating_income =| net_income =| assets =| equity =| owner =...
). As of June 2010, there is a total of 134 New World supermarkets across the North and South Islands of New Zealand.
New World stores tend to be smaller (2500–3000 m² (2,990–3,588 )) and more upscale then their competitors. Prices tend to be higher in most stores, due to the cost of upscale presentation, large employee numbers (200-300 in some large stores), and often a lack of competition, especially in smaller towns. New World has been a member of the Fly Buys
Fly Buys (New Zealand)
Fly Buys is New Zealand’s largest loyalty program. It is administered by Loyalty New Zealand Limited, which is jointly owned by Bank of New Zealand, Foodstuffs, IAG New Zealand and Shell New Zealand....
program since that program started in September 1996.
New World traditionally advertises with a circular, delivered weekly to mailbox
Letter box
A letter box, letterbox, letter plate, letter hole, mail slot, or mailbox is a receptacle for receiving incoming mail at a private residence or business...
es, and containing discounts and specials. New World's in the North Island have done away with pop out coupons. Instead using "Auto-Coupons", which are much like regular coupons but come off automatically at the register without a customer having to physically present a cut-out coupon.
South Island stores however require the customer to use a coupon discount card which is found in the circulated coupon book. The card has a barcode which when scanned reduces coupon products to the discount price. If you do not receive it in the mail, you can usually use the store one, with prompting.
In early 2003 New World helped introduce Superbank
Superbank
Superbank was a joint venture retail bank in New Zealand operated by St George Bank in association with the New Zealand grocery retailer Foodstuffs that operated between 2003 and 2006....
, a completely electronic banking network aimed at saving customers money. While New World Supermarkets had much advertising for the service in their stores, Superbank didn't have any physical services inside the store. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Money.