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Fly Buys (New Zealand)
Encyclopedia
| FlyBuys (New Zealand) | |
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| Entity: | Loyalty program |
|---|---|
| Established: | 1996 |
| No. members: | 1.1 million (active) |
| Cardholders: | 2.7 million (active) |
| Owners: | Loyalty New Zealand |
| Major retailers: | New World New World The New World is one of the names used for the Western Hemisphere, specifically America and sometimes Oceania . The term originated in the late 15th century, when America had been recently discovered by European explorers, expanding the geographical horizon of the people of the European middle... , Shell Royal Dutch Shell Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six... , Contact Energy Contact Energy Contact Energy Limited is a New Zealand electricity generator, natural gas wholesaler and electricity, natural gas, and LPG retailer.The company is the second-largest electricity generator in New Zealand , generating 24 percent of New Zealand's electricity in the year ending 31 December 2009, and... , State Insurance State Insurance State Insurance is an insurance company based in New Zealand. "State" serves as a brand of IAG New Zealand Limited, a subsidiary of Insurance Australia Group.-History:State Insurance was formerly known as the State Insurance Office... |
| Major rewards: | Gift cards, merchandise, travel |
| Website: | www.flybuys.co.nz |
Fly Buys is New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
’s largest loyalty program
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....
. It is administered by Loyalty New Zealand Limited, which is jointly owned by Bank of New Zealand
Bank of New Zealand
Bank of New Zealand is one of New Zealand’s largest banks and has been operating continuously in the country since the first office was opened in Auckland in October 1861 followed shortly after by the first branch in Dunedin in December 1861...
, Foodstuffs
Foodstuffs
Foodstuffs is a group of three New Zealand grocery and liquor retailers' cooperatives based in Auckland, Wellington and Christchurch which collectively control an estimated 57% of the New Zealand grocery market...
, IAG
Insurance Australia Group
Insurance Australia Group Limited is an Australian publicly-listed company with its shares traded on the Australian Stock Exchange as ....
New Zealand and Shell
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
.
The program had over 1.1 million household members as at November 2006 (over 2.7 million individual cardholders) which represents over 80 per cent penetration of New Zealand households.
Members collect points from over 35 participating retailers. Between them, these participants have more than 2,200 outlets and cover more than 70 per cent of everyday household expenditure categories.
History
Fly Buys was launched in New Zealand in 1996. Loyalty New Zealand was established by its owners to operate the program under license from Loyalty Pacific (which established the FlyBuys program in AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
in 1994). The structure of the program very closely matched the structure of its namesake program in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
at the time.
The program attracted great interest at launch and quickly established a very strong membership base. 300,000 households joined the program in the first 89 days.
Point collection and value
Fly Buys points can be collected across a wide range of household expenditure categories. Everyday shopping categories include food (New WorldNew World (supermarket)
New World is a New Zealand full-service supermarket chain owned by the Foodstuffs cooperative.Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand...
), fuel (Shell
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
) and liquor (Liquorland). Typical household services such as energy (Contact Energy
Contact Energy
Contact Energy Limited is a New Zealand electricity generator, natural gas wholesaler and electricity, natural gas, and LPG retailer.The company is the second-largest electricity generator in New Zealand , generating 24 percent of New Zealand's electricity in the year ending 31 December 2009, and...
) and insurances (State
State Insurance
State Insurance is an insurance company based in New Zealand. "State" serves as a brand of IAG New Zealand Limited, a subsidiary of Insurance Australia Group.-History:State Insurance was formerly known as the State Insurance Office...
) are also covered. General retailers from whom points can be collected include stationery, pharmacy, hardware, optometry, furniture, carpet, travel, accommodation, car servicing and others. Additional points can be collected from transactions on Bank of New Zealand
Bank of New Zealand
Bank of New Zealand is one of New Zealand’s largest banks and has been operating continuously in the country since the first office was opened in Auckland in October 1861 followed shortly after by the first branch in Dunedin in December 1861...
credit cards, and by completing online surveys with Colmar Brunton.
Most retailers offer one point for every $20 spent. The exchange rate of 300 Fly Buys points for 48 Air New Zealand Airpoint Dollars suggests a Fly Buys point is worth about 16 cents (an Airpoint Dollar translates to one New Zealand dollar) although the equation varies with other rewards.
Rewards
Fly Buys rewards include merchandise, flights, entertainment and accommodation. Members can also exchange points with Air New Zealand'sAir New Zealand
Air New Zealand Limited is the national airline and flag carrier of New Zealand. Based in Auckland, New Zealand, the airline operates scheduled passenger flights to 26 domestic destinations and 24 international destinations in 15 countries across Asia, Europe, North America and Oceania, and is...
frequent flyer program
Frequent flyer program
A frequent flyer program is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent flyer miles corresponding to the distance flown on that airline or its partners. There are other ways to accumulate miles...
. The value of redeemed rewards at September 2008 exceeded $500 million.
Recent activity
In 2008, Fly Buys launched a program for small to medium sized businesses. Telecom New ZealandTelecom New Zealand
Telecom New Zealand is a New Zealand-wide communications service provider , providing fixed line telephone services, a mobile network, an internet service provider , a major ICT provider to NZ businesses , and a wholesale network infrastructure provider to other NZ CSPs...
withdrew from FlyBuys at the end of 2008. In 2009, Fly Buys launched Fly Buys Music, allowing members to buy digital music with their points and launched a communities channel. In August 2010, FlyBuys expanded its relationship with Air New Zealand
Air New Zealand
Air New Zealand Limited is the national airline and flag carrier of New Zealand. Based in Auckland, New Zealand, the airline operates scheduled passenger flights to 26 domestic destinations and 24 international destinations in 15 countries across Asia, Europe, North America and Oceania, and is...
, enabling members to redeem for any available seat on any Air New Zealand flight, while members of Air New Zealand's Airpoints program could earn points from purchases at Fly Buys participating businesses.
Participants
See https://www.flybuys.co.nz/placesToCollectPoints/CollectPoints.asp?Cat=ALL for more informationAutomotive
- AvisAvis Rent A Car SystemAvis Rent a Car System, LLC is a car rental company headquartered in Parsippany-Troy Hills Township, New Jersey, United States. Avis, Budget Rent a Car and Budget Truck Rental are all units of Avis Budget Group....
- Beaurepaires
- Frank Allen Tyres
- GoodyearGoodyear Tire and Rubber CompanyThe Goodyear Tire & Rubber Company was founded in 1898 by Frank Seiberling. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery....
Auto Service Centres - Northfuels
- ShellRoyal Dutch ShellRoyal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
(including Shell Distributors and Mini Tankers and Shell Gas) - Shell Vehicle Servicing
- Southfuels
- VTNZVTNZVTNZ is a company based in Wellington, New Zealand that carries out government-mandated Warrant of Fitness and other inspections of motor vehicles. It is the largest vehicle inspection company in New Zealand....
Banking & Insurance
- Bank of New ZealandBank of New ZealandBank of New Zealand is one of New Zealand’s largest banks and has been operating continuously in the country since the first office was opened in Auckland in October 1861 followed shortly after by the first branch in Dunedin in December 1861...
- StateState InsuranceState Insurance is an insurance company based in New Zealand. "State" serves as a brand of IAG New Zealand Limited, a subsidiary of Insurance Australia Group.-History:State Insurance was formerly known as the State Insurance Office...
Food & Drinks
- Henry's
- LiquorlandLiquorLANDLiquorland is an Australian liquor chain owned by Wesfarmers. Liquorland is one of three brands within Wesfarmers' Coles division., along with fine-wine focussed Vintage Cellars and the larger discount format 1st Choice Liquor Superstore...
- New WorldNew World (supermarket)New World is a New Zealand full-service supermarket chain owned by the Foodstuffs cooperative.Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand...
Home and garden
- Carpet OneCarpet OneCarpet One Floor & Home is a home design retailers' cooperative in the carpet, rug, and other home design products in North America, New Zealand, and Australia. It was formed in 1985 and by 2007 had over 1000 stores internationally. It is the largest of all the flooring buying groups...
- Contact Energy
- Elgas
- Mitre 10Mitre 10Mitre 10 is the trading name of retail and trade hardware store chains, over 700 locations throughout of Australia. Operations are based on a co-operative system where the store owners are members of the national group and each has voting rights...
and Mitre 10 MEGA - Noel Leeming
- Palmers Gardenworld
General Retail
- Amcal
- Avanti Plus
- Colmar Brunton
- Kodak ExpressKodak ExpressKodak Express is the worlds largest branded photo processing network operating in 41 countries and with over 26,000 stores worldwide offering Kodak products and services including photo books, gifts, digital cameras, frames and traditional printing...
- Paper Plus
- Unichem Pharmacies
- Visique Optometrists
Telecommunications
- 2Degrees Mobile
Travel
- Air New ZealandAir New ZealandAir New Zealand Limited is the national airline and flag carrier of New Zealand. Based in Auckland, New Zealand, the airline operates scheduled passenger flights to 26 domestic destinations and 24 international destinations in 15 countries across Asia, Europe, North America and Oceania, and is...
Holidays - Clarion & Clarion Collection Hotels
- Comfort Hotels, Inns, Suites and Resorts
- DFS Galleria
- Fly Buys Travel Insurance
- Quality Hotels, Inns, Suites and Resorts
- United Travel
For Business
- Blackwoods Paykels
- Case IH
- Gilmours
- NZ Safety Ltd
- Packaging House
- Protector Safety
- Shell Card
- Summit Quinphos
- Toops
- Trents
- United Travel Corporate
Former Participants
Food- Burger KingBurger KingBurger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
Telecommunications
- TelecomTelecom New ZealandTelecom New Zealand is a New Zealand-wide communications service provider , providing fixed line telephone services, a mobile network, an internet service provider , a major ICT provider to NZ businesses , and a wholesale network infrastructure provider to other NZ CSPs...
Clothing
- Postie+