Liquorland is an Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n liquor chain owned by Wesfarmers

Wesfarmers

Wesfarmers Limited is one of Australia’s largest public companies and one of Australia's largest retailers. Its headquarters are in Perth, Western Australia....

. Liquorland is one of three brands within Wesfarmers' Coles division., along with fine-wine focussed Vintage Cellars

Vintage Cellars

Vintage Cellars is an Australian liquor chain owned by Wesfarmers and is positioned at the higher end of the market compared with the Liquorland and 1st Choice Liquor Superstore, Wesfarmers' other liquor brands...

 and the larger discount format 1st Choice Liquor Superstore

1st Choice Liquor Superstore

1st Choice Liquor Superstore is a group of liquor superstores in Australia owned by Wesfarmers, and competes principally with the Woolworths-owned Dan Murphy's chain....

. The chain comprises 629 stores as at December 2010.

Most Liquorland outlets are adjacent to or within Coles Supermarkets

Coles Supermarkets

Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741 stores nationally Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It has 741...

 or BI-LO

BI-LO (Australia)

BI-LO is an Australian supermarket chain owned by Wesfarmers . Once a chain of 180 outlets, most BI-LO supermarkets were re-branded as Coles Supermarkets during 2006 and 2007. In October 2008, Coles stated it was looking to create a new chain to replace the remaining BI-LO stores...

 outlets, except in Queensland

Queensland

Queensland is a state of Australia, occupying the north-eastern section of the mainland continent. It is bordered by the Northern Territory, South Australia and New South Wales to the west, south-west and south respectively. To the east, Queensland is bordered by the Coral Sea and Pacific Ocean...

, where legislation disallows this practice. In order to maintain a presence, Liquorland operates the Spirit Hotel chain in Queensland, comprising 95 hotels as at December 2010.

Sub-brands

• Liquorland Express – drive-through and compact Liquorland stores
• Liquorland Direct – Liquorland's online and mail/phone order business
• Spirit Hotel Group – operates hotels in Queensland