Vintage Cellars is an Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n liquor chain owned by Wesfarmers

Wesfarmers

Wesfarmers Limited is one of Australia’s largest public companies and one of Australia's largest retailers. Its headquarters are in Perth, Western Australia....

 and is positioned at the higher end of the market compared with the Liquorland

LiquorLAND

Liquorland is an Australian liquor chain owned by Wesfarmers. Liquorland is one of three brands within Wesfarmers' Coles division., along with fine-wine focussed Vintage Cellars and the larger discount format 1st Choice Liquor Superstore...

 and 1st Choice Liquor Superstore

1st Choice Liquor Superstore

1st Choice Liquor Superstore is a group of liquor superstores in Australia owned by Wesfarmers, and competes principally with the Woolworths-owned Dan Murphy's chain....

, Wesfarmers' other liquor brands. The chain comprised 82 stores as at December 2010.

Changes

In 2007 it was announced that all Vintage Cellars stores in South Australia, where the brand originated, would be sold or rebranded.