Winn-Dixie
Encyclopedia
Winn-Dixie Stores, Inc. is an American
supermarket
chain
based in Jacksonville
, Florida
. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on 2009 fiscal year estimated sales of $7.3 billion by Supermarket News. and was ranked the 43rd largest retailer in the United States based on 2006 revenues by Stores magazine. Winn-Dixie currently operates 485 stores in Florida, Alabama, Louisiana, Georgia, and Mississippi. The company has existed under its present name since 1955 and can date its roots back to 1925.
Prior to filing for Chapter 11
bankruptcy
in 2005, Winn-Dixie was listed in the S&P 500
and had been traded on the New York Stock Exchange
under the ticker symbol
"WIN" since February 18, 1952. The company is currently traded under the symbol "WINN" on the NASDAQ
. The bankruptcy also left the chain with fewer stores than it had in the late 1960s.
They are known for their private label
Chek brand soft drink
s, which are produced in over 20 different flavors plus diet and caffeine
-free varieties—one of the widest assortments. They have also been known as "The Beef
People". In its advertising and print media Winn-Dixie now uses the brand promises of "Fresh Checked Every Day" in its Jacksonville DMA, "Getting Better All The Time" in its locations in Central Florida, "El Sabor De Tu Pais", or "The Flavor Of Your Country", in its Miami area stores, and "Local Flavor Since 1956" in its Louisiana area stores.
, Idaho
, where he bought a general store
in 1914 that he later renamed Davis Mercantile. As was common then, he sold most goods on credit. The advent of cash-only grocery store
s in the 1920s hurt Davis's business, as the new stores offered lower prices and larger selections.
In 1925, William Davis borrowed $10,000 from his father and moved to Miami
, Florida
, where he purchased the Rockmoor Grocery. In 1927, the company was renamed Table Supply, and four more stores were opened. In 1931, the Davis family bought the Lively Stores chain for $10,000, to create a chain of thirty-three Table Supply stores across Florida from Miami to Tampa
. William Milton Davis died in 1934, leaving his four sons in charge of the company.
In 1939, the Davis brothers bought fifty-one percent of Winn-Lovett, a chain of seventy-three stores. In 1944, the brothers adopted Winn-Lovett as the company name and moved the company headquarters to Jacksonville. Winn-Lovett purchased the Steiden Stores chain of thirty-one stores in Kentucky
in 1945, and Margaret Ann Stores, with forty-six stores in Florida, in 1949. In 1952, Winn-Lovett became the first industrial corporation based in Florida to be listed on the New York Stock Exchange
.
, and Ballentine Stores and Eden Stores, both in South Carolina, all in 1955. Also in 1955, Winn-Lovett bought the 117-store Dixie Home chain, and changed its name to Winn-Dixie. In 1956, Winn-Dixie bought Ketner-Milner Stores in North Carolina
, Hill Stores in Louisiana
and Mississippi
, and King Stores in Georgia
. In 1967, Winn-Dixie bought the City Markets chain in The Bahamas
. The last purchase of a chain was in 1995, with the purchase of the Cincinnati-based Thriftway Food Drug.
The Davis brothers also became involved in Florida state politics, supporting conservative causes. It is reported that their financial support helped George Smathers
beat incumbent U.S. Senator
Claude Pepper
in 1950. Former U.S. Treasury Secretary
Donald Regan
is reported to have said of his financial guru, James E. Davis: "When J.E. calls, I listen." It is reported that after reading Booker T. Washington
's Up From Slavery
, James E. Davis began a program of Winn-Dixie supporting historically Black colleges and universities
.
In the 90's Winn Dixie gave a generous contribution to the Boy Scouts of America
of the Central Florida Council, resulting in the renaming of Camp La-No Che as the "Winn-Dixie Scout Reservation".
Winn-Dixie is involved in their hometown of Jacksonville, Fla., including being considered the official supermarket of the NFL
Jacksonville Jaguars
. Some Jacksonville-area stores give away Jaguars tickets during the NFL season.
.
In April 2004, Winn-Dixie announced the closure of 156 stores, including all 111 stores located in the Midwest
. Included were over twenty stores that had operated under the Thriftway name in and around Cincinnati
, Ohio
; they had been purchased by Winn-Dixie in 1995. The company had been hit hard by competition, especially from Publix
and Wal-Mart
. Another 40 stores in the Atlanta area were converted to their Save Rite
Grocery Warehouse brand, as an alternative to store closure. Also, the stores in North Carolina
, South Carolina
and Virginia
closed.
states, operating throughout Florida
, the southeastern half of Louisiana, the southeast corner of Mississippi, most of Alabama
, and the southwest and coastal corners of Georgia.
On February 28, 2006, it was announced that thirty-five more stores were to be sold or closed within the coming months, with the Central and South Florida areas being the most affected. On March 31, 2006, it was announced that the chain would sell its twelve Bahamian locations, which had been operated by a wholly owned subsidiary, W-D, Limited, under the names City Market and Winn-Dixie.
. Upon emerging from bankruptcy in 2006 Winn-Dixie made great strides toward success, which included a steadfast effort to modernize its existing store base while focusing on new locations for the future.
brands over the years. In 2003 the company cut the number down to a three-tier system of brands: the "Prestige" brand for upscale private label products, "Winn-Dixie" for its mainstream items, and "Thrifty Maid" for its value items. In 2007, all three brands received redesigned packaging with plans to replace the "Prestige" brand with "Winn & Lovett". In 2010, Winn-Dixie replaced its value-centered brand Thrifty Maid with "ValuTime". The brands of "ValuTime", for the budget-minded shopper, "Winn-Dixie", which is designed to be as good as or better than national brands, and "Winn and Lovett", the premium, top-tier label, are the current private labels the organization uses store-wide. Winn-Dixie carries a store-brand line of organic and natural foods. These brands are on numerous products in almost all departments. Other category-specific brands include "Chek" for the store-brand sodas
and "Kuddles" for the store-brand baby-related items.
The manufacturer code portion of the UPC
remains 21140 for the "Winn-Dixie" and "Winn and Lovett" labels.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...
chain
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...
based in Jacksonville
Jacksonville, Florida
Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...
, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
. Winn-Dixie has ranked number 24 in the 2010 "Top 75 North American Food Retailers" based on 2009 fiscal year estimated sales of $7.3 billion by Supermarket News. and was ranked the 43rd largest retailer in the United States based on 2006 revenues by Stores magazine. Winn-Dixie currently operates 485 stores in Florida, Alabama, Louisiana, Georgia, and Mississippi. The company has existed under its present name since 1955 and can date its roots back to 1925.
Prior to filing for Chapter 11
Chapter 11, Title 11, United States Code
Chapter 11 is a chapter of the United States Bankruptcy Code, which permits reorganization under the bankruptcy laws of the United States. Chapter 11 bankruptcy is available to every business, whether organized as a corporation or sole proprietorship, and to individuals, although it is most...
bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
in 2005, Winn-Dixie was listed in the S&P 500
S&P 500
The S&P 500 is a free-float capitalization-weighted index published since 1957 of the prices of 500 large-cap common stocks actively traded in the United States. The stocks included in the S&P 500 are those of large publicly held companies that trade on either of the two largest American stock...
and had been traded on the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
under the ticker symbol
Ticker symbol
A stock symbol or ticker symbol is a short abbreviation used to uniquely identify publicly traded shares of a particular stock on a particular stock market. A stock symbol may consist of letters, numbers or a combination of both. "Ticker symbol" refers to the symbols that were printed on the ticker...
"WIN" since February 18, 1952. The company is currently traded under the symbol "WINN" on the NASDAQ
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
. The bankruptcy also left the chain with fewer stores than it had in the late 1960s.
They are known for their private label
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
Chek brand soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s, which are produced in over 20 different flavors plus diet and caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
-free varieties—one of the widest assortments. They have also been known as "The Beef
Beef
Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...
People". In its advertising and print media Winn-Dixie now uses the brand promises of "Fresh Checked Every Day" in its Jacksonville DMA, "Getting Better All The Time" in its locations in Central Florida, "El Sabor De Tu Pais", or "The Flavor Of Your Country", in its Miami area stores, and "Local Flavor Since 1956" in its Louisiana area stores.
History
Beginnings
Winn-Dixie was founded and built up by William Milton Davis and his sons Artemus Darius Davis, James Elsworth Davis, Milton Austin Davis and Tine Wayne Davis. William Davis started in business in BurleyBurley, Idaho
Burley is a city in Cassia and Minidoka counties in the southern portion of the U.S. state of Idaho. The population was 10,345 at the 2010 census. The city is the county seat of Cassia County....
, Idaho
Idaho
Idaho is a state in the Rocky Mountain area of the United States. The state's largest city and capital is Boise. Residents are called "Idahoans". Idaho was admitted to the Union on July 3, 1890, as the 43rd state....
, where he bought a general store
General store
A general store, general merchandise store, or village shop is a rural or small town store that carries a general line of merchandise. It carries a broad selection of merchandise, sometimes in a small space, where people from the town and surrounding rural areas come to purchase all their general...
in 1914 that he later renamed Davis Mercantile. As was common then, he sold most goods on credit. The advent of cash-only grocery store
Grocery store
A grocery store is a store that retails food. A grocer, the owner of a grocery store, stocks different kinds of foods from assorted places and cultures, and sells these "groceries" to customers. Large grocery stores that stock products other than food, such as clothing or household items, are...
s in the 1920s hurt Davis's business, as the new stores offered lower prices and larger selections.
In 1925, William Davis borrowed $10,000 from his father and moved to Miami
Miami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
, where he purchased the Rockmoor Grocery. In 1927, the company was renamed Table Supply, and four more stores were opened. In 1931, the Davis family bought the Lively Stores chain for $10,000, to create a chain of thirty-three Table Supply stores across Florida from Miami to Tampa
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....
. William Milton Davis died in 1934, leaving his four sons in charge of the company.
In 1939, the Davis brothers bought fifty-one percent of Winn-Lovett, a chain of seventy-three stores. In 1944, the brothers adopted Winn-Lovett as the company name and moved the company headquarters to Jacksonville. Winn-Lovett purchased the Steiden Stores chain of thirty-one stores in Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...
in 1945, and Margaret Ann Stores, with forty-six stores in Florida, in 1949. In 1952, Winn-Lovett became the first industrial corporation based in Florida to be listed on the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
.
Acquisitions
Winn-Lovett continued to grow by acquiring other chains, including Penney Stores in MississippiMississippi
Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...
, and Ballentine Stores and Eden Stores, both in South Carolina, all in 1955. Also in 1955, Winn-Lovett bought the 117-store Dixie Home chain, and changed its name to Winn-Dixie. In 1956, Winn-Dixie bought Ketner-Milner Stores in North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
, Hill Stores in Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...
and Mississippi
Mississippi
Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...
, and King Stores in Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
. In 1967, Winn-Dixie bought the City Markets chain in The Bahamas
The Bahamas
The Bahamas , officially the Commonwealth of the Bahamas, is a nation consisting of 29 islands, 661 cays, and 2,387 islets . It is located in the Atlantic Ocean north of Cuba and Hispaniola , northwest of the Turks and Caicos Islands, and southeast of the United States...
. The last purchase of a chain was in 1995, with the purchase of the Cincinnati-based Thriftway Food Drug.
Involvements
Although Winn-Dixie Stores has been a publicly owned corporation since 1952, the Davis family has always maintained control of the corporation. As of February 2005, when the company entered bankruptcy, the heirs of William Milton Davis still held about thirty-five percent of Winn-Dixie stock.The Davis brothers also became involved in Florida state politics, supporting conservative causes. It is reported that their financial support helped George Smathers
George Smathers
George Armistead Smathers was an American lawyer and politician who represented the state of Florida in the United States Senate for eighteen years, from 1951 until 1969, as a member of the Democratic Party.-Early life:...
beat incumbent U.S. Senator
United States Senate
The United States Senate is the upper house of the bicameral legislature of the United States, and together with the United States House of Representatives comprises the United States Congress. The composition and powers of the Senate are established in Article One of the U.S. Constitution. Each...
Claude Pepper
Claude Pepper
Claude Denson Pepper was an American politician of the Democratic Party, and a spokesman for left-liberalism and the elderly. In foreign policy he shifted from pro-Soviet in the 1940s to anti-Communist in the 1950s...
in 1950. Former U.S. Treasury Secretary
United States Secretary of the Treasury
The Secretary of the Treasury of the United States is the head of the United States Department of the Treasury, which is concerned with financial and monetary matters, and, until 2003, also with some issues of national security and defense. This position in the Federal Government of the United...
Donald Regan
Donald Regan
Donald Thomas Regan ,was the 66th United States Secretary of the Treasury, from 1981 to 1985, and Chief of Staff from 1985 to 1987 in the Ronald Reagan Administration, where he advocated "Reaganomics" and tax cuts to create jobs and stimulate production.-Early life:Born in Cambridge, Massachusetts,...
is reported to have said of his financial guru, James E. Davis: "When J.E. calls, I listen." It is reported that after reading Booker T. Washington
Booker T. Washington
Booker Taliaferro Washington was an American educator, author, orator, and political leader. He was the dominant figure in the African-American community in the United States from 1890 to 1915...
's Up From Slavery
Up From Slavery
Up from Slavery is the 1901 autobiography of Booker T. Washington detailing his slow and steady rise from a slave child during the Civil War, to the difficulties and obstacles he overcame to get an education at the new Hampton University, to his work establishing vocational schools—most notably the...
, James E. Davis began a program of Winn-Dixie supporting historically Black colleges and universities
Historically Black Colleges and Universities
Historically black colleges and universities are institutions of higher education in the United States that were established before 1964 with the intention of serving the black community....
.
In the 90's Winn Dixie gave a generous contribution to the Boy Scouts of America
Boy Scouts of America
The Boy Scouts of America is one of the largest youth organizations in the United States, with over 4.5 million youth members in its age-related divisions...
of the Central Florida Council, resulting in the renaming of Camp La-No Che as the "Winn-Dixie Scout Reservation".
Winn-Dixie is involved in their hometown of Jacksonville, Fla., including being considered the official supermarket of the NFL
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...
Jacksonville Jaguars
Jacksonville Jaguars
The Jacksonville Jaguars are a professional American football team based in Jacksonville, Florida, U.S. They are currently members of the South Division of the American Football Conference in the National Football League...
. Some Jacksonville-area stores give away Jaguars tickets during the NFL season.
Financial difficulties
In 2003, when the chain had over 1000 stores, the company's stock was the worst-performing of the S&P 500S&P 500
The S&P 500 is a free-float capitalization-weighted index published since 1957 of the prices of 500 large-cap common stocks actively traded in the United States. The stocks included in the S&P 500 are those of large publicly held companies that trade on either of the two largest American stock...
.
In April 2004, Winn-Dixie announced the closure of 156 stores, including all 111 stores located in the Midwest
Midwestern United States
The Midwestern United States is one of the four U.S. geographic regions defined by the United States Census Bureau, providing an official definition of the American Midwest....
. Included were over twenty stores that had operated under the Thriftway name in and around Cincinnati
Cincinnati, Ohio
Cincinnati is a city in the U.S. state of Ohio. Cincinnati is the county seat of Hamilton County. Settled in 1788, the city is located to north of the Ohio River at the Ohio-Kentucky border, near Indiana. The population within city limits is 296,943 according to the 2010 census, making it Ohio's...
, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...
; they had been purchased by Winn-Dixie in 1995. The company had been hit hard by competition, especially from Publix
Publix
Publix Super Markets, Inc. is an American supermarket chain based in Lakeland, Florida.Founded in 1930 by George W. Jenkins, it is an employee-owned, privately held corporation. Publix is currently ranked No. 86 on Fortune magazine's list of 100 Best Companies to Work For 2010 and was ranked No...
and Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
. Another 40 stores in the Atlanta area were converted to their Save Rite
Save Rite
Save Rite is a U.S. chain of discount grocery stores owned by Winn-Dixie. The store offers a smaller selection and less customer support than most grocery stores....
Grocery Warehouse brand, as an alternative to store closure. Also, the stores in North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
, South Carolina
South Carolina
South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...
and Virginia
Virginia
The Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...
closed.
Bankruptcy
On February 22, 2005, Winn-Dixie filed for bankruptcy. On June 21, it announced the sale or closure of 326 stores, resulting in the loss of over 22,000 jobs. Winn-Dixie closed all its stores in North Carolina, South Carolina, Tennessee, Texas, and Virginia. Once the restructuring had completed, Winn-Dixie was to operate in the Bahamas, and in five of the Deep SouthDeep South
The Deep South is a descriptive category of the cultural and geographic subregions in the American South. Historically, it is differentiated from the "Upper South" as being the states which were most dependent on plantation type agriculture during the pre-Civil War period...
states, operating throughout Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
, the southeastern half of Louisiana, the southeast corner of Mississippi, most of Alabama
Alabama
Alabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland...
, and the southwest and coastal corners of Georgia.
On February 28, 2006, it was announced that thirty-five more stores were to be sold or closed within the coming months, with the Central and South Florida areas being the most affected. On March 31, 2006, it was announced that the chain would sell its twelve Bahamian locations, which had been operated by a wholly owned subsidiary, W-D, Limited, under the names City Market and Winn-Dixie.
Emergence from bankruptcy and the present
On June 29, 2006, Winn-Dixie announced that it had filed a plan of reorganization with the U.S. Bankruptcy Court for the Middle District of Florida. The company emerged from Chapter 11 protection on November 21, 2006 in a much stronger financial position. Their bankruptcy case is being handled in the Jacksonville area by Steve Busey and Cyndi Jackson of the law firm, Smith, Hulsey, & Busey, and by the New York firm of Skadden, Arps, Slate, Meagher & FlomSkadden, Arps, Slate, Meagher & Flom
Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates , founded in 1948, is a prominent law firm based in New York City. With over 2,000 attorneys, it is one of the largest and highest-grossing law firms in the world. Forbes magazine calls Skadden "Wall Street's most powerful law firm"...
. Upon emerging from bankruptcy in 2006 Winn-Dixie made great strides toward success, which included a steadfast effort to modernize its existing store base while focusing on new locations for the future.
Brands
Winn-Dixie has run over 60 private labelPrivate label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
brands over the years. In 2003 the company cut the number down to a three-tier system of brands: the "Prestige" brand for upscale private label products, "Winn-Dixie" for its mainstream items, and "Thrifty Maid" for its value items. In 2007, all three brands received redesigned packaging with plans to replace the "Prestige" brand with "Winn & Lovett". In 2010, Winn-Dixie replaced its value-centered brand Thrifty Maid with "ValuTime". The brands of "ValuTime", for the budget-minded shopper, "Winn-Dixie", which is designed to be as good as or better than national brands, and "Winn and Lovett", the premium, top-tier label, are the current private labels the organization uses store-wide. Winn-Dixie carries a store-brand line of organic and natural foods. These brands are on numerous products in almost all departments. Other category-specific brands include "Chek" for the store-brand sodas
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
and "Kuddles" for the store-brand baby-related items.
The manufacturer code portion of the UPC
Universal Product Code
The Universal Product Code is a barcode symbology , that is widely used in North America, and in countries including the UK, Australia, and New Zealand for tracking trade items in stores. Its most common form, the UPC-A, consists of 12 numerical digits, which are uniquely assigned to each trade item...
remains 21140 for the "Winn-Dixie" and "Winn and Lovett" labels.
In popular culture
- The children's novel Because of Winn-DixieBecause of Winn-DixieBecause of Winn-Dixie is a children's novel by Kate DiCamillo published in 2000 and winner of a Newbery Honor distinction the following year. It also won the 2000 Josette Frank Award, and 2003 Mark Twain Award...
by Kate DiCamilloKate DiCamilloKatrina Elizabeth "Kate" DiCamillo is an American children's author. She is known for the Newbery Medal-winning book The Tale of Despereaux, the Newbery Honor book Because of Winn-Dixie, and the Mercy Watson series, plus numerous other award-winning and honored books.-Early life:Born in...
is about a dog who is found in a Winn-Dixie supermarket. The book was adapted into a movie of the same nameBecause of Winn-Dixie (film)Because of Winn-Dixie is a 2005 film adapted from the book of the same name by Kate DiCamillo and directed by Wayne Wang. It was produced by Walden Media and released by 20th Century Fox...
, which was released in 2005.