Save Rite
Encyclopedia
Save Rite is a U.S.
chain of discount grocery stores owned by Winn-Dixie. The store offers a smaller selection and less customer support than most grocery stores.
The chain's marketing is based on its mascot Captain Save-Rite, who is shown as a cartoon super-hero resembling Captain America
.
Winn-Dixie created the Save-Rite brand as an experiment to increase its revenues and opened 11 stores throughout its distribution area. In November 2001, Winn-Dixie announced plans to convert nearly all of its 40-some Winn-Dixie and Winn-Dixie Marketplace brand stores in the metro Atlanta
area into Save-Rites as a last-ditch effort to keep a hold on its market share, which was rapidly declining due to stiff competition from Wal-Mart
, Publix
, Kroger
, and other similar stores.
However in 2005, Save-Rite pulled out of the metro Atlanta area due to Winn-Dixie's decision to close 386 stores. Prior to the latest cuts in February of 2006, the only known states that have at least one Save-Rite are Mississippi
and Florida
, most notably in the Orlando
metro area, and in the Meridian
, Mississippi
area as well. On February 28, 2006, Winn Dixie announced that it would close about 11 additional Save Rite stores in Central Florida.
On August 18th, 2011, Winn Dixie announced it was converting the six remaining Save-Rite locations to the Winn-Dixie banner. The conversion from SaveRite to Winn-Dixie will take about four months, during which time the stores will remain open. The conversion should be complete by the fall. All the SaveRite employees will continue working for Winn-Dixie.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
chain of discount grocery stores owned by Winn-Dixie. The store offers a smaller selection and less customer support than most grocery stores.
The chain's marketing is based on its mascot Captain Save-Rite, who is shown as a cartoon super-hero resembling Captain America
Captain America
Captain America is a fictional character, a superhero that appears in comic books published by Marvel Comics. The character first appeared in Captain America Comics #1 , from Marvel Comics' 1940s predecessor, Timely Comics, and was created by Joe Simon and Jack Kirby...
.
Winn-Dixie created the Save-Rite brand as an experiment to increase its revenues and opened 11 stores throughout its distribution area. In November 2001, Winn-Dixie announced plans to convert nearly all of its 40-some Winn-Dixie and Winn-Dixie Marketplace brand stores in the metro Atlanta
Atlanta, Georgia
Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
area into Save-Rites as a last-ditch effort to keep a hold on its market share, which was rapidly declining due to stiff competition from Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
, Publix
Publix
Publix Super Markets, Inc. is an American supermarket chain based in Lakeland, Florida.Founded in 1930 by George W. Jenkins, it is an employee-owned, privately held corporation. Publix is currently ranked No. 86 on Fortune magazine's list of 100 Best Companies to Work For 2010 and was ranked No...
, Kroger
Kroger
The Kroger Co. is an American supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$ 76.7 billion in sales during fiscal year 2009. It is the country's largest grocery store chain and its second-largest grocery retailer by volume and second-place general retailer...
, and other similar stores.
However in 2005, Save-Rite pulled out of the metro Atlanta area due to Winn-Dixie's decision to close 386 stores. Prior to the latest cuts in February of 2006, the only known states that have at least one Save-Rite are Mississippi
Mississippi
Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...
and Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
, most notably in the Orlando
Orlando, Florida
Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...
metro area, and in the Meridian
Meridian, Mississippi
Meridian is the county seat of Lauderdale County, Mississippi. It is the sixth largest city in the state and the principal city of the Meridian, Mississippi Micropolitan Statistical Area...
, Mississippi
Mississippi
Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...
area as well. On February 28, 2006, Winn Dixie announced that it would close about 11 additional Save Rite stores in Central Florida.
On August 18th, 2011, Winn Dixie announced it was converting the six remaining Save-Rite locations to the Winn-Dixie banner. The conversion from SaveRite to Winn-Dixie will take about four months, during which time the stores will remain open. The conversion should be complete by the fall. All the SaveRite employees will continue working for Winn-Dixie.