Shop Direct Group is the United Kingdom's leading online retailer, and its largest home shopping

Home shopping

Home shopping commonly refers to the electronic retailing/home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher...

 company. It is based in the Speke

Speke

Speke is an area of Liverpool, Merseyside, England, close to the boundaries of the Metropolitan Borough of Knowsley. It is south east of the city centre and to the west of the town of Widnes....

 area of the city of Liverpool

Liverpool

Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

, in Merseyside

Merseyside

Merseyside is a metropolitan county in North West England, with a population of 1,365,900. It encompasses the metropolitan area centred on both banks of the lower reaches of the Mersey Estuary, and comprises five metropolitan boroughs: Knowsley, St Helens, Sefton, Wirral, and the city of Liverpool...

, England. Established in November 2005 as a result of a merger of the former Littlewoods

Littlewoods

Littlewoods is the name of a former retail and gambling company founded in Liverpool, Merseyside, England by John Moores in 1923.It started as a shopping catalogue company, processing orders by post in the early 1970s. In 1981, it expanded to a call centre, processing orders via telephone. At its...

 and Shop Direct companies, the retailer was known as the Littlewoods Shop Direct Group until a corporate rebranding in May 2008.

A business group

Business group

A corporate group is a collection of parent and subsidiary corporations that function as a single economic entity through a common source of control. The concept of a group is frequently used in tax law, accounting and company law to attribute the rights and duties of one member of the group to...

 trading via several catalogues and websites, Shop Direct traces its roots to a variety of mail order

Mail order

Mail order is a term which describes the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote method such as through a telephone call or web site. Then, the products are delivered to the customer...

 companies in northern England

Northern England

Northern England, also known as the North of England, the North or the North Country, is a cultural region of England. It is not an official government region, but rather an informal amalgamation of counties. The southern extent of the region is roughly the River Trent, while the North is bordered...

, particularly Littlewoods, the football pools

Football pools

A football pool, often collectively referred to as "the pools", is a betting pool based on predicting the outcome of top-level association football matches set to take place in the coming week. The pools are typically cheap to enter, with the potential to win huge money. Entries were traditionally...

 and mail order business founded by John Moores

John Moores (merchant)

Sir John Moores CBE was a British businessman and philanthropist most famous for the founding of the now defunct Littlewoods retail company that was located in Liverpool, England.-Early years:...

, as well as the Manchester

Manchester

Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

 based home shopping business of Great Universal Stores

GUS (retailer)

GUS plc was a FTSE 100 retailing group based in the United Kingdom. GUS is an abbreviation of Great Universal Stores, the company's former name before 2001...

.