Livestream, formerly known as Mogulus, is a live streaming video platform that allows users to view and broadcast video content using a camera and a computer through the internet. It offers a free ad-supported service and multi-tiered premium services.

Livestream also offers wireless HD broadcasting in the form of a device combination called Livepack, described as "a satellite television truck in a backpack."

In September 2009, Livestream started providing custom channel pages to stream events like concerts from Kina Grannis

Kina Grannis

Kina Kasuya Grannis is a Japanese American guitarist and singer-songwriter. She is of Japanese, English, Irish, French, and German descent....

 , Pixie Lott

Pixie Lott

Victoria Louise "Pixie" Lott is an English singer-songwriter, dancer and actress. Her debut single "Mama Do" was released in June 2009 and went straight to number one in the UK Singles Chart. Her second single "Boys and Girls", also topped the UK charts in September 2009. Her debut album Turn It...

, Eric Gales

Eric Gales

Eric Gales is an American blues-rock guitarist, originally hailed as a child prodigy. Gales has recorded ten albums on major record labels, and has done session and tribute work...

, David Gray

David Gray (musician)

David Gray is an English singer-songwriter. He released his first studio album in 1993 and received worldwide attention after the release of White Ladder six years later...

, and Foo Fighters

Foo Fighters

Foo Fighters is an American alternative rock band originally formed in 1994 by Nirvana drummer Dave Grohl as a one-man project following the dissolution of his previous band. The band got its name from the UFOs and various aerial phenomena that were reported by Allied aircraft pilots in World War...

. These pages integrated live chat, Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

, and Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

. Livestream has been used to stream content by Gannett Newspapers and by the World Economic Forum, and some local TV affiliates, usually for local news and storm watch.

History

Livestream was cofounded in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has offices in New York, Los Angeles and Bangalore. It launched with a free streaming service, and introduced its white label “pro” service in April 2008 with Gannett Newspapers as its first customer. In July 2008, Gannett invested in Livestream with $10 million in funding.
In May 2009, Mogulus re-branded as Livestream.

Services

Livestream is both a virtual television studio and embeddable video player, offering users the opportunity to produce and broadcast Web video in the manner of a television network. Users can stream live video or broadcast pre-recorded video in their channels, utilizing multiple cameras and on-screen graphics. Users may also collaborate with other producers anywhere in the world.

Gannett Newspapers’ Indianapolis Star used Livestream to stream live coverage of the 2008 United States Presidential Election. Livestream also broadcast the 2009 Times Square New Year’s Eve celebration as a live stream from New York City, while the Times Square Alliance embedded the Livestream player on its own site for simultaneous viewing.

Other users of Livestream to stream events include the Conservative Party of the United Kingdom. It is also used by Columbia University

Columbia University

Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...

. Oracle

Oracle Corporation

Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products – particularly database management systems...

, a multinational software development and consulting corporation, has integrated a customized Livestream page into its online presence.

Facebook live, the official live streaming channel from the Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 headquarters in Palo Alto uses Livestream to broadcast announcements and interviews.

Concerts

On October 30, 2009, the Foo Fighters

Foo Fighters

Foo Fighters is an American alternative rock band originally formed in 1994 by Nirvana drummer Dave Grohl as a one-man project following the dissolution of his previous band. The band got its name from the UFOs and various aerial phenomena that were reported by Allied aircraft pilots in World War...

 played their first internet-only live concert from their studio space Studio 606 in Los Angeles. Viewers were able to interact directly with the band, ask questions, and requests songs through a custom Facebook page with an integrated chat feature. The band played 2 hours and 45 minutes of greatest hits to more than 150,000 viewers around the world.

Rock band Saosin

Saosin

Saosin is an American rock band originally hailing from Newport Beach, California. The band was formed in 2003 and recorded its first EP, Translating the Name, that same year with original singer Anthony Green. Green left Saosin following the band's decision to sign with a commercial label,...

 performed an exclusive acoustic performance inside Livestream’s offices followed by a live chat.http://www.smnnews.com/2009/10/03/saosin-performing-acoustically-on-livestream-on-october-5/ On September 16, 2009, Boys Like Girls

Boys Like Girls

Boys Like Girls is an American rock band from Massachusetts. Formed in 2005, the group gained mainstream recognition when it released its self-titled debut album. Boys Like Girls was the co-headliner with Good Charlotte for the Soundtrack of Your Summer Tour 2008 that toured across the United...

 also played an interactive performance on Facebook and Livestream.http://newsblaze.com/story/2009091613340200001.pnw/topstory.html The following month, American rock band 30 Seconds To Mars

30 Seconds to Mars

30 Seconds to Mars is an American rock band from Los Angeles, formed in 1998. Since 2007, the band has consisted of actor Jared Leto , Shannon Leto and Tomo Miličević...

, composed of actor Jared Leto

Jared Leto

Jared Joseph Leto is an American actor, director, producer, occasional model and musician. Leto has appeared in both big budget Hollywood films and smaller projects from independent producers and art houses. He rose to prominence for playing Jordan Catalano in the teenage drama My So-Called Life...

 and brother Shannon Leto

Shannon Leto

Shannon Leto is an American drummer and an occasional actor. He is the older brother of musician and actor Jared Leto; both are part of the rock band 30 Seconds to Mars. -Career:...

 streamed a live interview with their fans, which was also available for viewing on the iPhone

IPhone

The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

.http://theaudioperv.com/2009/12/07/30-seconds-to-mars-livestream-qa-wed-129/ An in-store performance by rock band Motion City Soundtrack

Motion City Soundtrack

Motion City Soundtrack is an American rock band from Minneapolis, Minnesota, formed in 1997. The band consists of founding members Justin Pierre and Joshua Cain , along with keyboardist and moog synthesist Jesse Johnson, bassist and backing vocalist Matthew Taylor, and drummer, percussionist and...

 was streamed live from New Jersey record store Vintage Vinyl on January 20, 2010.http://theaudioperv.com/2010/01/20/check-out-motion-city-soundtracks-in-store-today-vintage-vinyl-in-nj-or-on-livestream/

Livestream also broadcast a panel discussion between renowned hip-hop and reggae artists.http://www.washingtonpost.com/gog/misc-events/distant-relatives,1159740.html Rapper Nas

Nas

Nasir bin Olu Dara Jones, who performs under the name Nas , formerly Nasty Nas, is an American rapper and actor. He is regarded as one of the most important figures in hip hop and one of the most skilled and influential rappers of all-time...

 and reggae star Damian Marley

Damian Marley

Damian "Jr. Gong" Marley is a Jamaican reggae artist who has won three Grammy awards. Damian is the youngest son of Bob Marley....

 discussed Distant Relatives

Distant Relatives

Distant Relatives is a collaborative studio album by American rapper Nas and Jamaican reggae artist Damian Marley, released May 18, 2010, on Universal Republic and Def Jam Recordings. Production for the album took place during 2008 to 2010 and was handled primarily by Damian Marley and Stephen Marley...

, their album and documentary about the shared African roots of hip-hop and reggae.http://www.washingtonpost.com/gog/misc-events/distant-relatives,1159740.html DJs Kool Herc and Red Alert

DJ Red Alert

DJ Red Alert is a disc jockey on 98.7 Kiss-FM, N.Y.C., and has been recognized as a hip hop pioneer...

 and dancehall legend U-Roy

U-Roy

U-Roy , OD, is a Jamaican musician, also known as The Originator. He is best known as a pioneer of toasting.-Biography:...

 and dub-producer King Jammy

King Jammy

Lloyd James , better known as Prince Jammy or King Jammy, is a dub mixer and record producer. He began his musical career as a dub master at King Tubby's recording studio...

 were also on-hand to discuss the historical and cultural connections between the two genres of music.http://www.thesource.com/2009/12/nas-and-damian-marley-distant-relatives-coming-in-2010/

Twitcam

Livestream released Twitcam

Twitcam

Twitcam was created by Livestream, a live streaming video platform It allows Twitter users to stream live video content. Each stream is assigned its own URL, which users can access on-demand after the stream is completed. Viewers can also participate using the integrated chat feature, which...

which allows users to broadcast live streaming video using their Twitter account.http://news.cnet.com/8301-27076_3-10291261-248.html When someone replies to a tweet that includes the link to the show, Twitcam counts it as a reply.http://news.cnet.com/8301-27076_3-10291261-248.html It then compiles these in a single place where everyone watching the broadcast can see the entire corresponding conversation. Broadcasts using Twitcam are saved with a unique URL.http://www.blackweb20.com/2009/07/29/twitcam-makes-live-video-simpler/