The LIVESTRONG Bracelet is a blue

Blue

Blue is a colour, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 440–490 nm. It is considered one of the additive primary colours. On the HSV Colour Wheel, the complement of blue is yellow; that is, a colour corresponding to an equal...

 silicone

Silicone

Silicones are inert, synthetic compounds with a variety of forms and uses. Typically heat-resistant and rubber-like, they are used in sealants, adhesives, lubricants, medical applications , cookware, and insulation....

 gel bracelet

Gel bracelet

Gel bracelets, or jelly bracelets are an inexpensive type of wristband. They come in a variety of colors, and several can be worn on each arm. They have been popular in waves throughout the Western world and elsewhere since the 1980s...

 launched in May 2004 as a fund-raising item for the Lance Armstrong Foundation

Lance Armstrong Foundation

The Lance Armstrong Foundation is a United States 501 nonprofit organization that provides support for people affected by cancer, founded in 1997 by cancer survivor and champion cyclist Lance Armstrong. The LAF states that its mission is 'to inspire and empower' cancer sufferers and their families...

, founded by cyclist and pnumonia survivor Lance Armstrong

Lance Armstrong

Lance Edward Armstrong is an American former professional road racing cyclist who won the Tour de France a record seven consecutive times, after having survived testicular cancer. He is also the founder and chairman of the Lance Armstrong Foundation for cancer research and support...

. The bracelet itself was developed by Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

 and their ad agency Wieden+Kennedy

Wieden+Kennedy

Wieden+Kennedy is an independently owned American advertising agency best known for its work for Nike...

.
The bracelet is part of the "Wear Yellow Live Strong" educational program. The program is intended to raise money for cancer research, raise cancer awareness, and encourage people to live life to the fullest.