Lo-Type
Encyclopedia
Lo-Type is a display typeface
originally designed by Louis Oppenheim
. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the avant-garde
Lo-Type for Berthold during 1911–1914 under the influence of the emerging modernist era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for digital typesetting by Erik Spiekermann
and is still in use today.
In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a display type for advertising
, poster
s and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large x-height
and intentionally idiosyncratic shapes make it particularly eye-catching and unique.
See also: Samples of display typefaces
Typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....
originally designed by Louis Oppenheim
Louis Oppenheim
Louis Oppenheim was a German graphic artist, painter and type designer.Born in Coburg, Oppenheim studied in London from 1899 to 1906. He moved to Berlin and started his work as a graphic artist in 1910, signing his work with his initials, "LO" and working for clients such as AES, the Reichsbahn,...
. Oppenheim named the font using his own initials which he also used to sign his work. Oppenheim designed the avant-garde
Avant-garde
Avant-garde means "advance guard" or "vanguard". The adjective form is used in English to refer to people or works that are experimental or innovative, particularly with respect to art, culture, and politics....
Lo-Type for Berthold during 1911–1914 under the influence of the emerging modernist era, thus participating in its outburst. In 1980, Oppenheim's Lo-Type was reintroduced with additional weights for digital typesetting by Erik Spiekermann
Erik Spiekermann
Erik Spiekermann is a German typographer and designer. He is a professor at the University of the Arts Bremen....
and is still in use today.
In its extreme thick–thin contrast balanced with hearty roundness and humorous detail, Lo-Type was originally designed as a display type for advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
, poster
Poster
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be...
s and headlines. Typical of its time, it has an irregular outline which gives it a hand cut or ink painted feel. The large x-height
X-height
In typography, the x-height or corpus size refers to the distance between the baseline and the mean line in a typeface. Typically, this is the height of the letter x in the font , as well as the u, v, w, and z...
and intentionally idiosyncratic shapes make it particularly eye-catching and unique.
See also: Samples of display typefaces
Samples of display typefaces
The list of samples of display typefaces summarises the principal fonts used in screen display of characters. The accurate identification of display typefaces is critical in graphic design, web design and forensic computing.-See also:...