Logo extraction puzzles are a class of printed or online games by which a player is provided a series of photographic segments of larger, identifiable branding logo

Logo

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

s from which to decipher the source.

In a popular form, the puzzle will display a "gameboard" of 26 images, each showing a different letter of the English alphabet

English alphabet

The modern English alphabet is a Latin alphabet consisting of 26 letters and 2 ligatures – the same letters that are found in the Basic modern Latin alphabet:...

 and extracted from different consumer or corporate product insignia.

Games are generally region specific. A game designed for the American market, for example, may not be readily solvable by a British player, though some of the multinational logos may be consistent across national boundaries.

Versions

• The Retail Alphabet Game by Joey Katzen was the first such well-known version of this game online. It was first launched in 1997, and several editions have been developed since, each using the familiar 26-letter pattern.
• The 'Logo Quiz' by designer J.Pink is a popular logo extraction puzzle that has a fresh gameboard with new logos every month. It was initially designed to demonstrate the branding power of typographical logos.
• Games magazine has also published a print version of this type of puzzle, showing the field of extracted letters on its front cover accompanied by a mail-in contest, awarding prizes to those who could correctly solve the entire board.
• Logopogo is another, and it contains such themes as TV shows, magazines, and cereals, all sticking closely to the A-Z pattern.