Lotteria
Encyclopedia
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...
restaurants similar to McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
headquartered in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, and now with branches in South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
, China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, and Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
. It takes its name from its parent company, Lotte
Lotte (conglomerate)
Lotte Co., Ltd. is a South Korean-Japanese Jaebeol and one of the largest food and shopping groups in South Korea and Japan. Lotte was established in June 1948, in Tokyo, by Japanese-educated, Korean businessman Shin Kyuk-Ho – also known as...
. Lotteria opened its first shop in Nihonbashi
Nihonbashi
, or Nihombashi, is a business district of Chūō, Tokyo, Japan which grew up around the bridge of the same name which has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603, and the current bridge made of stone dates from 1911...
, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
in September 1972.
History
The company first established itself on February 1972 in TokyoTokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
. After that, the company was established in South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, and Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
. The first restaurant in South Korea opened in Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
on October 25, 1979, and currently Lotteria in South Korea is more popular than in Japan. As for Taiwan, the first restaurant opened in Taipei
Taipei
Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...
in 1986, though the chain withdrew from Taiwan during the 1990s.
Japan
The first Lotteria outlets opened in NihonbashiNihonbashi
, or Nihombashi, is a business district of Chūō, Tokyo, Japan which grew up around the bridge of the same name which has linked two sides of the Nihonbashi River at this site since the 17th century. The first wooden bridge was completed in 1603, and the current bridge made of stone dates from 1911...
, Ueno
Ueno, Tokyo
is a district in Tokyo's Taitō Ward, best known as the home of Ueno Station and Ueno Park. Ueno is also home to some of Tokyo's finest cultural sites, including the Tokyo National Museum, the National Museum of Western Art, and the National Science Museum, as well as a major public concert hall...
, and Yokohama
Yokohama
is the capital city of Kanagawa Prefecture and the second largest city in Japan by population after Tokyo and most populous municipality of Japan. It lies on Tokyo Bay, south of Tokyo, in the Kantō region of the main island of Honshu...
in September 1972.
Lotteria sells hamburger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
s, cheese burgers, teriyaki
Teriyaki
Teriyaki is a cooking technique used in Japanese cuisine in which foods are broiled or grilled in a sweet soy sauce marinade...
burgers, and so on. Their Shrimp
Shrimp
Shrimp are swimming, decapod crustaceans classified in the infraorder Caridea, found widely around the world in both fresh and salt water. Adult shrimp are filter feeding benthic animals living close to the bottom. They can live in schools and can swim rapidly backwards. Shrimp are an important...
burger is popular and is an original burger of Lotteria, first made in 1977.
Lotteria in Japan restructured its management in 2005. It appointed Genichi Tamatsuka, former president of the Fast Retailing Co. (which operates the Uniqlo
UNIQLO
is a Japanese casual wear designer, manufacturer and retailer.The company was originally a division of Fast Retailing Co., Ltd.. On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co., Ltd. , which is listed on the first section of the Tokyo Stock...
brand), as its chairman and CEO. The appointment was an outgrowth of a previous contract with Revamp Corp, a business revitalization company.
South Korea
Kimchi
Kimchi , also spelled gimchi, kimchee, or kim chee, is a traditional fermented Korean dish made of vegetables with varied seasonings. There are hundreds of varieties of kimchi made with a main vegetable ingredient such as napa cabbage, radish, green onions or cucumber. It is the most common...
burger, and strikes most initial visitors as a Korean version of most Western-style fast food restaurants with some local additions. The imitation, with "cleanness, the bright interior, the Western pop music as an audio background," is designed to create "the impression of a 'small piece of America in the middle of Korea'". This strategy resulted in growth rates of 10 percent in 2006 and 16 percent in 2007; by 2009, Lotteria had 920 outlets.
Business strategies
To attract more customers, Lotteria partnered with KTKorea Telecom
KT Corporation is a South Korean integrated wired/wireless telecommunication service provider. KT has an information & communications business, and has the largest portion of the South Korean local telephone and high-speed Internet business...
Corporation and Intel in 2003 to provide Wifi access in its restaurants.
Lotteria has followed the global fast food trend of shifting towards health-conscious foods and remaking its image. In the face of the well being trend, it eliminated trans fat
Trans fat
Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....
s from its French fries. It also introduced healthier menu items, such as the rye bread burger that had only 350 calories. From 2008, perhaps a response to McDonald's strategy to move upmarket, Lotteria began a campaign to change "the image of our stores to create a mood similar to a cafe, geared toward the health-conscious as well as women customers"
In March 2009, Lotteria took full control of the South Korean branch of TGI Fridays. It had previously invested 10 billion won in the chain in 2002.
Menu
Lotteria's menu includes typical fast food items such as burgers, fried chickenFried chicken
Fried chicken is a dish consisting of chicken pieces usually from broiler chickens which have been floured or battered and then pan fried, deep fried, or pressure fried. The breading adds a crisp coating or crust to the exterior...
, chicken wings
Chicken Wings
Chicken Wings can refer to:*A type of food, a serving of the wing sections of a chicken, deep fried wings coated in sauce are also known as Buffalo wings*Chicken Wings , an aviation related comic by Michael and Stefan Strasser...
, chicken fingers
Chicken fingers
Chicken fingers are deep-fried strips of chicken meat that do not include any bones or skin....
, iced coffee
Iced coffee
Iced coffee is a cold variant of the beverage coffee.-Preparation:There are several ways of preparing iced coffee. Ordinary hot-brewed coffee can be served cold, although this may result in a bitter-tasting product. Cold brewing relies on time, rather than heat, to transfer the coffee flavor to the...
, baked potatoes, yogurt, salads, cheese sticks, but also includes teriyaki
Teriyaki
Teriyaki is a cooking technique used in Japanese cuisine in which foods are broiled or grilled in a sweet soy sauce marinade...
, squid
Squid
Squid are cephalopods of the order Teuthida, which comprises around 300 species. Like all other cephalopods, squid have a distinct head, bilateral symmetry, a mantle, and arms. Squid, like cuttlefish, have eight arms arranged in pairs and two, usually longer, tentacles...
rings, and a shaved iced dessert called pat bing soo
Pat bing soo
Patbingsu or patbingsoo is a popular shaved ice dessert in South Korea, especially during the sweltering and humid summer season....
. Its prime burger is bulgogi burger which is very popular.
Lotteria offers 14 different kinds of burgers for sale: Chun-Cheon Chicken Rib Burger, Cheong-Yang Chilli Pepper Burger, European Frico Cheese Burger, Paprika Bacon Beef Burger, Kimchi
Kimchi
Kimchi , also spelled gimchi, kimchee, or kim chee, is a traditional fermented Korean dish made of vegetables with varied seasonings. There are hundreds of varieties of kimchi made with a main vegetable ingredient such as napa cabbage, radish, green onions or cucumber. It is the most common...
Burger, Korean Beef Bulgogi Burger, Burning Squid Burger, Shrimp Burger, Bulgalbi Burger, Bulgogi Burger, Chicken Burger, Cheese Burger, Rib Sandwich, and Teriyaki Burger.
Most burger, fries and soda combinations (known as "sets" or "seteu") cost around 4000 won (approximately $4), with several going for under 4000 won.
However, the menu differs in Vietnam, where burgers, fried chicken, chicken wings and chicken fingers are served but side items like baked potatoes teriyaki, squid rings, and pat bing soo are not available. They do have something similar to a McDonalds Mcflurry called a Tornado. It comes in five flavors, chocolate, cookie, peanut, sprinkles or green tea.
The menu in Chiba Marine Stadium
Chiba Marine Stadium
is a stadium in Chiba City, Japan. It opened in 1990 and holds 30,000 people.The official opening of the stadium was held on April 13, 1990, when popstar Madonna opened her Blond Ambition Tour at the venue...
store featured some unique menus related with baseball. Like Bobby
Bobby Valentine
Robert John "Bobby V" Valentine is an American professional baseball manager and former player who is currently the manager of the Boston Red Sox. He previously managed the Texas Rangers and New York Mets as well as the Chiba Lotte Marines in Japan...
Burger and Kim Tae-Kyun
Kim Tae-Kyun
Kim Tae-Kyun is a South Korean first baseman who plays for the Chiba Lotte Marines in the Nippon Pro Baseball league. He bats and throws right-handed.-Amateur career:...
Burger. The Kim Tae-Kyun Burger would sold for 50 yen (originally priced 400 yen) for first 52 customers each time when Kim homers in the stadium.
Recycling in South Korea
The Seoul city government (and increasingly other regional governments have started implementing) requires mandatory garbage sorting with food, recyclables, and general trash to be sorted. So rather than a single garbage bin, a number of specialized receptacles exist (liquids, paper, uneaten food, plastic, and general waste) at all Lotteria restaurants.
In addition to the above mandatory requirements, Lotteria also charges a fee of 50 to 100 Won on bags as is the norm for most western-style stores and other shopping venues in South Korea.
External links
- Lotteria in Japan Japanese, official-website
- Lotteria in South Korea Korean, official-website
- Lotteria in Vietnam Vietnamese, official-website