Louder (DJ Fresh song)
Encyclopedia
"Louder" is a song by British Drum and bass
producer DJ Fresh. It features vocals from Welsh singer songwriter Sian Evans
. The song serves as the theme song for the Lucozade
Sport Lite campaign. It was released on July 3, 2011 on Ministry of Sound. "Louder" is considered an important landmark for dubstep
music as it was the first of the genre to reach number one on the UK Singles Chart
.
on May 23, 2011. It was shot by award-winning director Ben Newman
as part of the Lucozade
Sport Lite campaign.
gave the song a positive review stating:
, UK Dance Chart
, UK Indie Chart
and the Scottish Charts
with first week sales in excess of 140,000 copies. In its second week, the single shifted additional 80,000 digital copies. The song also peaked number four on the Irish Singles Chart
.
Drum and bass
Drum and bass is a type of electronic music which emerged in the late 1980s. The genre is characterized by fast breakbeats , with heavy bass and sub-bass lines...
producer DJ Fresh. It features vocals from Welsh singer songwriter Sian Evans
Sian Evans
Siân Evans is a Welsh singer/songwriter from Caerphilly, United Kingdom, born October 9, 1973. She is also a member of the band Kosheen where she has found major success across Europe.-Career:...
. The song serves as the theme song for the Lucozade
Lucozade
Lucozade is an umbrella name for a 6 series of energy and sports drinks, produced by GlaxoSmithKline in Gloucestershire. The former company became part of Beecham and, after the mergers of SmithKline and Beecham in 2000, GlaxoSmithKline....
Sport Lite campaign. It was released on July 3, 2011 on Ministry of Sound. "Louder" is considered an important landmark for dubstep
Dubstep
Dubstep is a genre of electronic dance music that originated in south London, England. Its overall sound has been described as "tightly coiled productions with overwhelming bass lines and reverberant drum patterns, clipped samples, and occasional vocals"....
music as it was the first of the genre to reach number one on the UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
.
Music video
The music video for the song was uploaded to YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
on May 23, 2011. It was shot by award-winning director Ben Newman
Ben Newman
Ben Newman is an award winning music video, short film and television commercial director based in London, England.Having worked on numerous music shows for the BBC, Channel 4 and MTV in the early 2000's, Newman made a number of budget videos for artists he'd had contact with during this time...
as part of the Lucozade
Lucozade
Lucozade is an umbrella name for a 6 series of energy and sports drinks, produced by GlaxoSmithKline in Gloucestershire. The former company became part of Beecham and, after the mergers of SmithKline and Beecham in 2000, GlaxoSmithKline....
Sport Lite campaign.
Critical reception
Robert Copsey of Digital SpyDigital Spy
Digital Spy is a British entertainment and media news website. According to Alexa Internet traffic statistics, as of February 2011, Digital Spy is the 93rd most popular website in the United Kingdom, with an overall Alexa ranking of 2,088....
gave the song a positive review stating:
"Like sipping on a bottle of the electrolyte-infused liquid, its wobbly drum 'n' bass lines are guaranteed to satisfy many a club-goers craving for a three-minute fix of hang-banging, fist-pumping and head-spinning music. "It's gonna get louder," warns guest vocalist Sian Evans on the hi-NRG chorus before breaking into a glorious middle 8 that sounds like a lost '90s classic - prompting the response, 'Don't worry love, keep cranking that dial!'.
Chart performance
The song debuted at number one on the UK Singles ChartUK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...
, UK Dance Chart
UK Dance Chart
The UK Dance Chart is a chart compiled by The Official Charts Company from sales in record stores and digital downloads. Although the chart does not currently receive any airplay on the radio or television, the chart can be viewed on the BBC Radio 1 and The Official Charts Company website.Digital...
, UK Indie Chart
UK Indie Chart
The UK Independent Chart or Indie Chart is a chart of the best-selling independent record releases in the UK.- History :In the wake of punk, small record labels began to spring up, as an outlet for artists that were unwilling to sign contracts with major record companies, or were not considered...
and the Scottish Charts
Scottish Singles and Albums Chart
The Scottish Singles Chart and Scottish Albums Chart are charts compiled by The Official Charts Company, based on physical and digital sales in the STV North, STV Central and ITV Border regions....
with first week sales in excess of 140,000 copies. In its second week, the single shifted additional 80,000 digital copies. The song also peaked number four on the Irish Singles Chart
International Recording Media Association
The International Recording Media Association , previously known as the International Tape Association , is an international trade association dealing with every facet of recording, media and related industries...
.
Track listings
-
- Digital EPExtended playAn EP is a musical recording which contains more music than a single, but is too short to qualify as a full album or LP. The term EP originally referred only to specific types of vinyl records other than 78 rpm standard play records and LP records, but it is now applied to mid-length Compact...
- Digital EP
- "Louder" (Radio Edit) – 3:26
- "Louder" (Club Mix) – 4:35
- "Louder" (HervéHervé (DJ)Joshua Harvey, otherwise known as Hervé, is a DJ/producer from the UK. Hervé is known for rave-orientated productions and DJ sets.Along with Sinden and Kid Sister, his track "Beeper" reached number 1 on the dance chart in April 2008....
Remix) – 4:34 - "Louder" (Drumsound & Bassline SmithDrumsound & Bassline SmithDrumsound & Bassline Smith are a British electronic production group from Derby, consisting of Andrew Wright, Benjamin Wiggett and Simon 'Bassline' Smith. Their record label is , which celebrated its tenth anniversary in 2009...
Remix) – 4:31 - "Louder" (Flux PavilionFlux PavilionJoshua Steele, known professionally as Flux Pavilion, is an English dubstep producer and DJ. He is the co-founder of Circus Records, along with Doctor P and DJ Swan-E. He is best known for his 2011 single "Bass Cannon", which peaked at number 56 on the UK Singles Chart, and was placed on the Radio...
& Doctor PDoctor PDoctor P is the stage name of the English dubstep record producer and DJ, Shaun Brockhurst. Shaun also produces drum and bass under the aliases Sounds Destructive, Slum Dogz and DJ Picto...
Remix) – 3:55 - "Louder" (7th Heaven Remix & Production7th Heaven Remix & Production7th Heaven [members: Jon Dixon & Andy Wetson] is a British remix and music production team founded in 2008, releasing their first single in the same year...
Club Remix) - 7:38 - "Louder" (7th Heaven Remix & Production7th Heaven Remix & Production7th Heaven [members: Jon Dixon & Andy Wetson] is a British remix and music production team founded in 2008, releasing their first single in the same year...
Radio Edit) - 4:30
Charts
| Chart (2011) | Peak position |
|---|---|
| Australia (ARIA ARIA Charts The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June... ) |
96 |
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| Ireland | July 3, 2011 | Digital download Music download A music download is the transferral of music from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment... |
Ministry of Sound Ministry of Sound Ministry of Sound London, commonly referred to as simply Ministry of Sound or MoS, is a nightclub based in London, United Kingdom and an associated record label. It was ranked fourth in the 2010 DJ Magazine top 100 clubs poll 2010. As well as the nightclub in London, there is another in Egypt and... |
| United Kingdom | |||
| Australia | August 7, 2011 | ||
| Netherlands & Belgium | July 7, 2011 | Spinnin' Records |