LoveHoney
Encyclopedia
Lovehoney is a British
business that sells sex toy
s, lingerie
and erotic gifts on the Internet. Their tagline is “the sexual happiness people”.
Lovehoney was founded in Bath, Somerset in 2002 by Richard Longhurst (former editor of .net magazine and PC Format
) and Neal Slateford (former member of DNA). The company employs 55 people in the area, and is an official UK distributor of Durex
products. In 2009-10 it had a turnover of £10.4 million and profits of £1.5 million .
.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
business that sells sex toy
Sex toy
A sex toy is an object or device that is primarily used to facilitate human sexual pleasure. The most popular sex toys are designed to resemble human genitals and may be vibrating or non-vibrating...
s, lingerie
Lingerie
Lingerie are fashionable and possibly alluring undergarments.Lingerie usually incorporates one or more flexible, stretchy materials like Lycra, nylon , polyester, satin, lace, silk and sheer fabric which are not typically used in more functional, basic cotton undergarments.The term in the French...
and erotic gifts on the Internet. Their tagline is “the sexual happiness people”.
Lovehoney was founded in Bath, Somerset in 2002 by Richard Longhurst (former editor of .net magazine and PC Format
PC Format
PC Format is a computer magazine published in the United Kingdom by Future Publishing, and licensed to other publishers in countries around the world. In publication since 1991, it is part of Future Publishing's Format series of magazines that include articles about games, entertainment and how to...
) and Neal Slateford (former member of DNA). The company employs 55 people in the area, and is an official UK distributor of Durex
Durex
Durex is the trademarked name for a range of condoms that used to be made by British company SSL International. This company was sold to Reckitt Benckiser in July 2010....
products. In 2009-10 it had a turnover of £10.4 million and profits of £1.5 million .
Retail
Lovehoney has over 80 own brand products, including the Lovehoney Jessica Rabbit (Lovehoney's first own brand product) and the Lovehoney Sqweel Oral Sex Simulator (the first winner of Lovehoney's Design A Sex Toy competition). Sub-brands owned by Lovehoney include BASIC Sex Toys, Bondage Boutique, Death By Orgasm, Pin Ups, Shag Factory, VibraExciter and a range of sex toys developed with Tracey CoxTracey Cox
Tracey Cox is a non fiction author who specializes in books on dating, sex and relationships. She is the author of many best selling titles....
.
History
- 2002 – Lovehoney launched its online store, which operated from Richard Longhurst's bedroom.
- 2003 – Lovehoney moved into a small warehouse and became a limited company.
- 2004 – Lovehoney launched the Lovehoney Jessica Rabbit, its first own brand product. Lovehoney established an exclusive partnership with international sex, body language and relationships expert Tracey CoxTracey CoxTracey Cox is a non fiction author who specializes in books on dating, sex and relationships. She is the author of many best selling titles....
. - 2005 – Lovehoney developed its first product, a music-activated vibrator called iBuzz.
- 2006 – Apple Inc. threatened to sue Lovehoney over the iBuzz.
- 2007 – Lovehoney launched the world's first sex toy recyclingRecyclingRecycling is processing used materials into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution and water pollution by reducing the need for "conventional" waste disposal, and lower greenhouse...
scheme, called Rabbit Amnesty. - 2009 – The first Lovehoney Design A Sex Toy Competition is launched and the winner of the competition is Trevor Murphy with the Sqweel Oral Sex Simulator. The Lovehoney Sqweel Oral Sex Simulator is the best selling oral sexOral sexOral sex is sexual activity involving the stimulation of the genitalia of a sex partner by the use of the mouth, tongue, teeth or throat. Cunnilingus refers to oral sex performed on females while fellatio refer to oral sex performed on males. Anilingus refers to oral stimulation of a person's anus...
simulation sex toy in the world. Lovehoney USA was launched to sell Lovehoney own brand products wholesale to the United StatesUnited StatesThe United States of America is a federal constitutional republic comprising fifty states and a federal district...
. - 2010 – Lovehoney is banned from FacebookFacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
. - 2011 – Lovehoney expanded its warehouse and workforce. The company is rebranded, with the cartoon mascot 'Honey' being dropped and the tagline “the sexual happiness people” adopted.
Awards
- 2004 – Startup Regional Winner (South WestSouth West EnglandSouth West England is one of the regions of England defined by the Government of the United Kingdom for statistical and other purposes. It is the largest such region in area, covering and comprising Bristol, Gloucestershire, Somerset, Dorset, Wiltshire, Devon, Cornwall and the Isles of Scilly. ...
), E-commerce Awards - 2008 – Platinum Award for Customer Service, ShopzillaShopzillaShopzilla is a price comparison service. Founded in June 1996 by Farhad Mohit and Henri Asseily as Binary Compass Enterprises, the company changed its name to BizRate.com in January 1999...
Circle of Excellence Awards. - 2008 – Best Online Retailer, ETO Adult Industry Awards.
- 2009 – Platinum Award for Customer Service, ShopzillaShopzillaShopzilla is a price comparison service. Founded in June 1996 by Farhad Mohit and Henri Asseily as Binary Compass Enterprises, the company changed its name to BizRate.com in January 1999...
Circle of Excellence Awards. - 2009 – Best Online Retailer, ETO Adult Industry Awards.
- 2010 – Best Online Retailer, ETO Adult Industry Awards.
- 2010 – Outstanding Distributor - East, AVN 'O' Awards.
- 2011 – Best Online Retailer, ETO Adult Industry Awards.
- 2011 – Success Story of the Year, ETO Adult Industry Awards.
- 2011 – Best Customer Service Award, eCommerce Awards for Excellence.