The Love Amplified Concert is a concert held in Singapore to commemorate World AIDS Day

World AIDS Day

World AIDS Day, observed December 1 every year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Government and health officials observe the day, often with speeches or forums on the AIDS topics. Since 1995, the President of the United States has made an...

 2008. The concert will be held at Fort Canning Park, Singapore on 29 November 2008. It is titled LOVE Amplified (Love Amp in short), and is organised by the Health Promotion Board

Health Promotion Board

The Health Promotion Board is a statutory board under the Ministry of Health of Singapore. It was established in 2001 to act as the main driver for national health promotion and disease prevention programmes, "with a vision to build a nation of healthy and happy people".HPB undertakes the...

, the concert brings together Singapore music and theatre talents, including Stefanie Sun

Stefanie Sun

Stefanie Sun was born Sng Ee Tze on 23 July 1978, and known to fans as 13姐 , is a Singaporean singer-songwriter. She has sold over 30 million copies of her albums during the span of her career thus far. She does the majority of her recording, and conducts most of her publicity events, in Taiwan,...

, Hady Mirza

Hady Mirza

Hady Mirza is a Singaporean singer of Bugis descent, with his grandparents hailing from Sulawesi. He is the winner of the second season of the reality TV show Singapore Idol...

, Hossan Leong

Hossan Leong

Hossan Leong is a stage and screen actor from Singapore.Educated at the Anglo-Chinese School for most his primary and secondary school years, Hossan was active in many stage productions even before he left the school system and embarked on a 2 year diploma course in electronics at the...

 and Dim Sum Dollies

Dim Sum Dollies

The Dim Sum Dollies are a musical cabaret group in Singapore, played by Selena Tan, Emma Yong and Pamela Oei. The Dollies are known for their loud and colourful costumes, spectacular dance scenes and their comical but incisive approach to contemporary social issues in Singapore.- History :The trio...

.

The concert is intended to bring about greater awareness of HIV

HIV

Human immunodeficiency virus is a lentivirus that causes acquired immunodeficiency syndrome , a condition in humans in which progressive failure of the immune system allows life-threatening opportunistic infections and cancers to thrive...

 and AIDS

AIDS

Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

 to the general public. Its primary focus will be to increase public understanding about the disease, and reduce the stigma and discrimination towards People Living with HIV/AIDS (PLWHA). The concert will contain messages and ideas which will help to foster better public attitudes towards PLWHA and people affected by HIV/AIDS such as family members and loved ones of PLWHA. Together with popular music, culture and celebrities, the concert will be a platform to explore the subject matter of HIV/AIDS with the audience, and to improve public attitudes towards HIV/AIDS.

Concert T-shirts

As part of the messaging strategy of this event, every ticket-holder is entitled to a T-shirt, with specific HIV/AIDS prevention messages.

• Red T-shirt ("Can't Touch Me") conveys the 'Abstinence' message
• Blue T-shirt ("One Love") conveys the 'Be Faithful' message
• Yellow T-shirt ("Cover Me") conveys the 'Condom' message
• Pink T-shirt ("I Wanna Know") conveys the 'Detection' message

External links

• Love Amplified, World AIDS Day 2008 Concert in Singapore