Loving You No More
Encyclopedia
"Loving You No More" is song by American rapper and producer Diddy
and his band Dirty Money, from their debut album, Last Train to Paris
. It was written by Dawn Richard
of the group, as well as Mario Winans
and Canadian rapper Drake
, the latter of whom featured on the song. Sean Garrett
and his production group, Team S. Dot, receive writing and production credits, as does Miykal Snoddy. The song was released as the album's second single in the United States on September 21, 2010.
According to Diddy, the song is about loving someone so much that you forget about yourself. It is a R&B
tune, which integrates usage of electronica
and hip-hop influences, while having a melodic, piano-laden background. The song's official remix features American rappers Gucci Mane
and Red Cafe
, while rapper and producer Jermaine Dupri
also recorded a remix to the song. While critics were divided over Diddy's part in the track, most complimented the song's production, Drake's cameo, and Harper and Richard's vocals.
"Loving You No More" peaked at ninety-one on the Billboard Hot 100
on two occasions. Meanwhile, it peaked in the top twenty of both the US R&B/Hip-Hop Songs and Hot Rap Songs
charts. The song's Gil Green-directed accompanying music video shows Diddy, accompanied by Richard and Kalenna Harper, reminiscing on a past love in a mansion, and in a club scene with Drake. The group performed the song on BET
's 106 & Park
, during promotion of the album.
on August 26, 2010, the mastered version of the song was leaked. In an interview with MTV News
, Diddy explained the meaning behind the song, commenting, "The concept of the song is about when you love somebody so much that you forget about yourself. You love them more than you love yourself." The song's official remix, released on October 22, 2010, features American rappers Gucci Mane
and Red Cafe
. Producer and rapper Jermaine Dupri
also remixed the song with rap vocals from him, which was unveiled on September 29, 2010. The group performed the song on one occasion, during their takeover of 106 & Park
to promote the album, on December 16, 2010.
song, with a length of four minutes and six seconds. Including electronica
influences, it has a piano
-heavy beat, and has been described as "melodic". Diddy has lead vocals, with Kalenna Harper and Dawn Richard singing background and having full vocals in numerous parts. Diddy's lines feature the use of the auto-tune
effect. The song also integrates hip-hop, feautring a rap cameo by Drake
. Ed Easton, Jr. of WXRK summed up the track as "an emotional track about losing touch with a significant other." According to Easton, the song also featured Diddy's signature "rhythmic talking disguised as singing."
said, "the duo's beautiful voices twist and soar around Diddy's supple and soulful vocals". Although she commented that Diddy's voice was "almost unrecognizable" on the track, Becky Bain of Idolator noted "how sweetly he comes off in this sensitive track". Bain also complimented Drake's part in the song, stating, "Drizzy kills it in his mellow verse in the middle, his raspy monotone fitting in quite well with the melancholy vibe of the song." A writer for Birthplace Magazine said the song was mixed with "a combination of slick production, strong vocals from Dirty Money songstresses Dawn and Kaleena, a guest appearance by Drake, and hype as only Diddy can deliver", and called the song and video "mainstream guilty pleasures we can enjoy"
charts. While debuting at numbers twenty-eight and twenty-one on the Hot R&B/Hip-Hop Songs
and Rap Songs charts, respectively, it therefore appeared at ninety-one on the Billboard Hot 100
. It fell off the Hot 100 the next week, but would go on in the following weeks to peak at number twenty on the R&B chart and seventeen on the rap chart. After the release of Last Train to Paris
, the song re-entered the Hot 100 at its original peak, ninety-one.
, Diddy explained the video, stating, "[The video] is really about me being in a relationship with a young lady and you're constantly loving this person, and hoping that this day comes where they change and they love you back." Additionally, Green said that the video shows "moments of him and his love but you can tell there's an emotional distance". The video was premiered on BET
's 106 & Park
on October 27, 2010.
) while various scenery backdrops are superimposed in the background. The first scenes of the video flicker between Diddy’s life with his femme fatale and Diddy singing with the rest of Dirty Money in the bedroom of a mansion. Some of the possessions in the house such as picture frames shatter as the chorus builds up. However during Dawn Richard and Kalenna Harper’s verses, the camera focus on Richard and Harper singing directly into the camera lense. As Drake’s verse begins, Diddy falls backwards into a swimming pool in slow motion, while the camera image slowly fades into a club scene. There is a brief shot of a bottle of Coconut-flavored Ciroq vodka
before Diddy is scene mingling in the club. The camera mainly focus on Drake, who is observing what is happening and rapping his verse. During the bridge, Richard and Harper appear in the club and Diddy’s femme fatale is seen in the background.
Ed Easton, Jr. of WXRK gave the song six and a half out of ten stars, calling it "average". Easton said, "This is a rare situation, where the song was more of a draw than the actual video." Becky Bain of Idolator said "We have to applaud Diddy for only throwing one shot to Ciroq vodka during his club scene with Drizzy, as opposed to using the entire video as a three-minute commercial to promote his brand." Bain was referring to Combs' February 2010 video for "Ciroc Star", which did not appear on the final track listing of Last Train to Paris
.
, and Daddy's House Studios in New York City
.
Sean Combs
Sean John Combs , also known by his stage names Diddy and P. Diddy, is an American rapper, singer, record producer, actor, and entrepreneur. He has won three Grammy Awards and two MTV Video Music Awards, and his clothing line earned a Council of Fashion Designers of America award. He was originally...
and his band Dirty Money, from their debut album, Last Train to Paris
Last Train to Paris
Last Train to Paris is the fifth studio album by American rapper and producer Diddy, released on December 13, 2010 through Bad Boy Records . The album follows Diddy's alter-ego as he travels from London to Paris to regain a lost love...
. It was written by Dawn Richard
Dawn Angelique Richard
Dawn Angeliqué Richard is a American singer, songwriter, and dancer. Richard is a former member of the musical group Danity Kane, from 2005 to 2009...
of the group, as well as Mario Winans
Mario Winans
Mario Winans is an American R&B singer, songwriter, music producer, and multi-instrumentalist. Born Mario Brown, he is the son of gospel recording artist Vickie Winans and her first husband, Bishop Ronald Brown. He is also the stepson of his mother's second husband, gospel singer, Pastor Marvin...
and Canadian rapper Drake
Drake (entertainer)
Aubrey Drake Graham , who records under the mononym Drake, is a Canadian recording artist and actor. He originally became known for playing Jimmy Brooks on the television series Degrassi: The Next Generation....
, the latter of whom featured on the song. Sean Garrett
Sean Garrett
Garrett Hamler, better known by his stage name Sean Garrett is an American singer-songwriter, rapper, and record producer. He has produced fifteen number one singles in only seven years of producing music. That number puts him in fifth place on the Billboard list of producers with the most number...
and his production group, Team S. Dot, receive writing and production credits, as does Miykal Snoddy. The song was released as the album's second single in the United States on September 21, 2010.
According to Diddy, the song is about loving someone so much that you forget about yourself. It is a R&B
Contemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...
tune, which integrates usage of electronica
Electronica
Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...
and hip-hop influences, while having a melodic, piano-laden background. The song's official remix features American rappers Gucci Mane
Gucci Mane
Radric Davis , better known by his stage name Gucci Mane, is an American rapper. He debuted in 2005 with Trap House and followed with albums such as Hard to Kill in 2006, Trap-A-Thon and Back to the Trap House in 2007. In 2009, his second studio album The State vs. Radric Davis was released...
and Red Cafe
Red Cafe
Jermaine Denny , better known as his stage name Red Café, is an American rapper. He was born to Afro-Guyanese parents and is signed to Akon's Konvict Muzik, Diddy's Bad Boy Records and DJ Clue's Desert Storm label.-Biography:...
, while rapper and producer Jermaine Dupri
Jermaine Dupri
Jermaine Dupri Mauldin , known as Jermaine Dupri or JD, is an American record producer, songwriter and rapper.- Early life and career :...
also recorded a remix to the song. While critics were divided over Diddy's part in the track, most complimented the song's production, Drake's cameo, and Harper and Richard's vocals.
"Loving You No More" peaked at ninety-one on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
on two occasions. Meanwhile, it peaked in the top twenty of both the US R&B/Hip-Hop Songs and Hot Rap Songs
Hot Rap Songs
Rap Songs is a chart released weekly by Billboard in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stations and sales in hip hop-focused or exclusive markets. From 1989 through 2001, it was based on how much the single...
charts. The song's Gil Green-directed accompanying music video shows Diddy, accompanied by Richard and Kalenna Harper, reminiscing on a past love in a mansion, and in a club scene with Drake. The group performed the song on BET
Bet
Bet or BET may refer to:* A wager in gambling* Basic Economics Test * Bet , the second letter in many Semitic alphabets, including Aramaic, Hebrew, Phoenician and Syriac* Brunauer-Emmett-Teller isotherm. See BET_theory...
's 106 & Park
106 & Park
106 & Park is a Top Ten Hip-Hop and R&B music video show, set up in a countdown format, that airs weekdays at 6:00 PM on BET . Since its inception, it was the network's #1 rated show...
, during promotion of the album.
Background
"Loving You No More" first leaked under the title "Hurt" on November 13, 2009. After being announced as the second single from Last Train to ParisLast Train to Paris
Last Train to Paris is the fifth studio album by American rapper and producer Diddy, released on December 13, 2010 through Bad Boy Records . The album follows Diddy's alter-ego as he travels from London to Paris to regain a lost love...
on August 26, 2010, the mastered version of the song was leaked. In an interview with MTV News
MTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
, Diddy explained the meaning behind the song, commenting, "The concept of the song is about when you love somebody so much that you forget about yourself. You love them more than you love yourself." The song's official remix, released on October 22, 2010, features American rappers Gucci Mane
Gucci Mane
Radric Davis , better known by his stage name Gucci Mane, is an American rapper. He debuted in 2005 with Trap House and followed with albums such as Hard to Kill in 2006, Trap-A-Thon and Back to the Trap House in 2007. In 2009, his second studio album The State vs. Radric Davis was released...
and Red Cafe
Red Cafe
Jermaine Denny , better known as his stage name Red Café, is an American rapper. He was born to Afro-Guyanese parents and is signed to Akon's Konvict Muzik, Diddy's Bad Boy Records and DJ Clue's Desert Storm label.-Biography:...
. Producer and rapper Jermaine Dupri
Jermaine Dupri
Jermaine Dupri Mauldin , known as Jermaine Dupri or JD, is an American record producer, songwriter and rapper.- Early life and career :...
also remixed the song with rap vocals from him, which was unveiled on September 29, 2010. The group performed the song on one occasion, during their takeover of 106 & Park
106 & Park
106 & Park is a Top Ten Hip-Hop and R&B music video show, set up in a countdown format, that airs weekdays at 6:00 PM on BET . Since its inception, it was the network's #1 rated show...
to promote the album, on December 16, 2010.
Composition
The song is a mid-tempo R&BContemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...
song, with a length of four minutes and six seconds. Including electronica
Electronica
Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities; however, unlike electronic dance music, it is not specifically made for dancing...
influences, it has a piano
Piano
The piano is a musical instrument played by means of a keyboard. It is one of the most popular instruments in the world. Widely used in classical and jazz music for solo performances, ensemble use, chamber music and accompaniment, the piano is also very popular as an aid to composing and rehearsal...
-heavy beat, and has been described as "melodic". Diddy has lead vocals, with Kalenna Harper and Dawn Richard singing background and having full vocals in numerous parts. Diddy's lines feature the use of the auto-tune
Auto-Tune
Auto-Tune is a proprietary audio processor created by Antares Audio Technologies. Auto-Tune uses a phase vocoder to correct pitch in vocal and instrumental performances. It is used to disguise off-key inaccuracies and mistakes, and has allowed singers to perform apparently perfectly tuned vocal...
effect. The song also integrates hip-hop, feautring a rap cameo by Drake
Drake (entertainer)
Aubrey Drake Graham , who records under the mononym Drake, is a Canadian recording artist and actor. He originally became known for playing Jimmy Brooks on the television series Degrassi: The Next Generation....
. Ed Easton, Jr. of WXRK summed up the track as "an emotional track about losing touch with a significant other." According to Easton, the song also featured Diddy's signature "rhythmic talking disguised as singing."
Critical reception
Sara D. Anderson of AOL Radio BlogAOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
said, "the duo's beautiful voices twist and soar around Diddy's supple and soulful vocals". Although she commented that Diddy's voice was "almost unrecognizable" on the track, Becky Bain of Idolator noted "how sweetly he comes off in this sensitive track". Bain also complimented Drake's part in the song, stating, "Drizzy kills it in his mellow verse in the middle, his raspy monotone fitting in quite well with the melancholy vibe of the song." A writer for Birthplace Magazine said the song was mixed with "a combination of slick production, strong vocals from Dirty Money songstresses Dawn and Kaleena, a guest appearance by Drake, and hype as only Diddy can deliver", and called the song and video "mainstream guilty pleasures we can enjoy"
Chart performance
Upon digital release, "Loving You No More" debuted on multiple BillboardBillboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
charts. While debuting at numbers twenty-eight and twenty-one on the Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...
and Rap Songs charts, respectively, it therefore appeared at ninety-one on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...
. It fell off the Hot 100 the next week, but would go on in the following weeks to peak at number twenty on the R&B chart and seventeen on the rap chart. After the release of Last Train to Paris
Last Train to Paris
Last Train to Paris is the fifth studio album by American rapper and producer Diddy, released on December 13, 2010 through Bad Boy Records . The album follows Diddy's alter-ego as he travels from London to Paris to regain a lost love...
, the song re-entered the Hot 100 at its original peak, ninety-one.
Music video
The song's accompanying music video was directed by Gil Green. In an interview with MTV NewsMTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
, Diddy explained the video, stating, "[The video] is really about me being in a relationship with a young lady and you're constantly loving this person, and hoping that this day comes where they change and they love you back." Additionally, Green said that the video shows "moments of him and his love but you can tell there's an emotional distance". The video was premiered on BET
Bet
Bet or BET may refer to:* A wager in gambling* Basic Economics Test * Bet , the second letter in many Semitic alphabets, including Aramaic, Hebrew, Phoenician and Syriac* Brunauer-Emmett-Teller isotherm. See BET_theory...
's 106 & Park
106 & Park
106 & Park is a Top Ten Hip-Hop and R&B music video show, set up in a countdown format, that airs weekdays at 6:00 PM on BET . Since its inception, it was the network's #1 rated show...
on October 27, 2010.
Synopsis and reception
The video opens with a still image of a woman in her bikini (Manuela ArbeláezManuela Arbeláez
Manuela Arbeláez Correa is a Colombian-born, naturalized American model and actress perhaps best known for her work on the television game show The Price Is Right....
) while various scenery backdrops are superimposed in the background. The first scenes of the video flicker between Diddy’s life with his femme fatale and Diddy singing with the rest of Dirty Money in the bedroom of a mansion. Some of the possessions in the house such as picture frames shatter as the chorus builds up. However during Dawn Richard and Kalenna Harper’s verses, the camera focus on Richard and Harper singing directly into the camera lense. As Drake’s verse begins, Diddy falls backwards into a swimming pool in slow motion, while the camera image slowly fades into a club scene. There is a brief shot of a bottle of Coconut-flavored Ciroq vodka
Vodka
Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....
before Diddy is scene mingling in the club. The camera mainly focus on Drake, who is observing what is happening and rapping his verse. During the bridge, Richard and Harper appear in the club and Diddy’s femme fatale is seen in the background.
Ed Easton, Jr. of WXRK gave the song six and a half out of ten stars, calling it "average". Easton said, "This is a rare situation, where the song was more of a draw than the actual video." Becky Bain of Idolator said "We have to applaud Diddy for only throwing one shot to Ciroq vodka during his club scene with Drizzy, as opposed to using the entire video as a three-minute commercial to promote his brand." Bain was referring to Combs' February 2010 video for "Ciroc Star", which did not appear on the final track listing of Last Train to Paris
Last Train to Paris
Last Train to Paris is the fifth studio album by American rapper and producer Diddy, released on December 13, 2010 through Bad Boy Records . The album follows Diddy's alter-ego as he travels from London to Paris to regain a lost love...
.
Credits
"Loving You No More" was recorded at Circle House Recording Studios in Miami, FloridaFlorida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
, and Daddy's House Studios in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
- Steve "Rock Star" Dickey – engineer
- Team S. Dot – producerRecord producerA record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...
- Sean GarrettSean GarrettGarrett Hamler, better known by his stage name Sean Garrett is an American singer-songwriter, rapper, and record producer. He has produced fifteen number one singles in only seven years of producing music. That number puts him in fifth place on the Billboard list of producers with the most number...
– songwriter, producer - Aubrey "Drake" GrahamDrake (entertainer)Aubrey Drake Graham , who records under the mononym Drake, is a Canadian recording artist and actor. He originally became known for playing Jimmy Brooks on the television series Degrassi: The Next Generation....
– songwriter, featured vocals - Stefan Johnson – additional recording
- Nicholson Joseph Jr. – additional recording
- Jaycen Joshua – mixing
- Giancarlo Lino – mixing assistant
- Dawn Richard – songwriter, lead vocals
- Noah "40" Shebib – engineer
- Miykal Snoddy – songwriter, producer
- Matthew Testa – engineer
- Miles Walker – engineer
- Kevin "Kev-O" Wilson – mixing assistant
- Mario WinansMario WinansMario Winans is an American R&B singer, songwriter, music producer, and multi-instrumentalist. Born Mario Brown, he is the son of gospel recording artist Vickie Winans and her first husband, Bishop Ronald Brown. He is also the stepson of his mother's second husband, gospel singer, Pastor Marvin...
– songwriter, keyboards
Charts
| Chart (2010) | Peak positions |
|---|---|
Release history
| Region | Date | Format | Label |
|---|---|---|---|
| United States | September 21, 2010 | Digital Download | Bad Boy Bad Boy Records Bad Boy Records is a record label founded in 1993 by producer/rapper/entrepreneur Sean "Diddy" Combs. Today it operates as a subsidiary of Warner Music Group, and is distributed by Atlantic Records.-Beginnings:... , Interscope Records Interscope Records Interscope Records is an American record label owned by Universal Music Group that currently operates as one third of UMG's Interscope-Geffen-A&M label group.-History:... |
| Rhythmic Rhythmic Contemporary Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may... airplay |