Lowe Worldwide
Encyclopedia
Lowe and Partners is an international advertising agency
headquartered in London
. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies. The Interpublic Group is one of the big four agency holdings conglomerates, including Publicis
, WPP
, and Omnicom.
, Mastercard
, Johnson and Johnson and Unilever
. In 1981 Sir Frank Lowe
set up Lowe Howard-Spink developing world famous campaigns for Absolut, Birds Eye and Heineken while growing rapidly. Following mergers with the then Ammirati Puris Lintas, Lowe and Partners became the fourth largest advertising agency in the world in 2000.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
headquartered in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies. The Interpublic Group is one of the big four agency holdings conglomerates, including Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
, WPP
WPP
WPP may refer to:* Windows software trace preprocessor* WPP plc, a London-based advertising holding company* Wandsworth Parks Police, a police service in London, England* Witness Protection Program, in USA...
, and Omnicom.
History
Lowe has a complex history tracing back to the foundation of Lintas in 1899. Lintas (Lever International Advertising) was one of the world's first advertising agencies and following some large mergers and rapid growth in the 70s and 80s became a dominant and famous force in the advertising field with accounts such as IBMIBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, Mastercard
MasterCard
Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...
, Johnson and Johnson and Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
. In 1981 Sir Frank Lowe
Frank Lowe (advertiser)
Sir Frank Budge Lowe is a pioneer of the advertising agency. He first rose to fame running Collett Dickenson Pearce, which he built into one of the best known agencies in the United Kingdom. In 1981, he started Lowe Howard-Spink, which eventually became Lowe & Partners Worldwide...
set up Lowe Howard-Spink developing world famous campaigns for Absolut, Birds Eye and Heineken while growing rapidly. Following mergers with the then Ammirati Puris Lintas, Lowe and Partners became the fourth largest advertising agency in the world in 2000.