Luca de Meo
Encyclopedia
Luca de Meo is an Italian business executive.
He graduated in 1986 at the Liceo scientifico "G. Galilei" in Pescara, and now holds the post of Honorary President of the former students' Abruzzo Galilei ". He also graduated in Business Administration at the 'Università Commerciale Luigi Bocconi di Milano, and followed courses in Marketing Management at the 'INSEAD in Fontainebleau in France.
From 1992 he held various positions at the French carmaker Renault
and became a product manager. In 1998 he moved to Toyota Motor Europe with responsibility for Lexus
, the premium brand of the Japanese group.
In 2002 he joined Fiat
Auto SpA in the Lancia
marketing department and became that brands Head of Marketing in June 2004. In November of that year he assumed responsibility for the Fiat brand as head of Brand & Commercial. With the subsequent change of name of the group at the beginning of 2007 and the creation of four separate companies (SpA Abarth
, Alfa Romeo
SpA, Fiat SpA and Lancia SpA, one per brand), he assumed the post of managing director of Abarth SpA
Since the end of September 2007 he was also Chief Marketing Officer of Fiat Group Automobiles SpA, entering the Group Executive Council, the body that guides Fiat Group. He became the head of global marketing for all five brands of the automotive group (Abarth, Alfa Romeo, Fiat, Lancia and Maserati
) in addition to non-automotive sectors: Case New Holland, Irisbus and Iveco. In December 2007 he also became the managing director of Alfa Romeo SpA
On January 12, 2009 Luca De Meo left Fiat Group Automobiles SpA. He will join the Volkswagen
Group on 1 August 2009 as Head of Marketing for Volkswagen passenger cars.
He graduated in 1986 at the Liceo scientifico "G. Galilei" in Pescara, and now holds the post of Honorary President of the former students' Abruzzo Galilei ". He also graduated in Business Administration at the 'Università Commerciale Luigi Bocconi di Milano, and followed courses in Marketing Management at the 'INSEAD in Fontainebleau in France.
From 1992 he held various positions at the French carmaker Renault
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...
and became a product manager. In 1998 he moved to Toyota Motor Europe with responsibility for Lexus
Lexus
is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has...
, the premium brand of the Japanese group.
In 2002 he joined Fiat
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...
Auto SpA in the Lancia
Lancia
Lancia Automobiles S.p.A. is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia and which became part of the Fiat Group in 1969. The company has a long history of producing distinctive cars and also has a strong rally heritage. Some modern Lancias are seen as presenting a more...
marketing department and became that brands Head of Marketing in June 2004. In November of that year he assumed responsibility for the Fiat brand as head of Brand & Commercial. With the subsequent change of name of the group at the beginning of 2007 and the creation of four separate companies (SpA Abarth
Abarth
Abarth is an Italian racing car maker founded by Austrian-Italian Carlo Abarth and Italian Armando Scagliarini in Turin in 1949. Its logo depicts a stylized scorpion on a red and yellow background.- History :...
, Alfa Romeo
Alfa Romeo
Alfa Romeo Automobiles S.p.A. is an Italian manufacturer of cars. Founded as A.L.F.A. on June 24, 1910, in Milan, the company has been involved in car racing since 1911, and has a reputation for building expensive sports cars...
SpA, Fiat SpA and Lancia SpA, one per brand), he assumed the post of managing director of Abarth SpA
Since the end of September 2007 he was also Chief Marketing Officer of Fiat Group Automobiles SpA, entering the Group Executive Council, the body that guides Fiat Group. He became the head of global marketing for all five brands of the automotive group (Abarth, Alfa Romeo, Fiat, Lancia and Maserati
Maserati
Maserati is an Italian luxury car manufacturer established on December 1, 1914, in Bologna. The company's headquarters is now in Modena, and its emblem is a trident. It has been owned by the Italian car giant Fiat S.p.A. since 1993...
) in addition to non-automotive sectors: Case New Holland, Irisbus and Iveco. In December 2007 he also became the managing director of Alfa Romeo SpA
On January 12, 2009 Luca De Meo left Fiat Group Automobiles SpA. He will join the Volkswagen
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...
Group on 1 August 2009 as Head of Marketing for Volkswagen passenger cars.