Luciana Pignatelli was an Italian socialite who was a social arbiter, spokesmodel for Camay

Camay

Camay is the name of a scented hand and body soap, made by Procter & Gamble. It was first introduced in 1926 and marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities...

 soap, and a jewelry designer.

Background

She was born Luciana Malgeri, a daughter of Francesco Malgeri, a journalist, and his wife, Nelida Lenci, later Countess Crespi. She had a half-brother, Count Rodolfo Crespi.

Books

As Princess Luciana Pignatelli, she was the author of The Beautiful People's Beauty Book (McCall, 1970), which was described as "a straightforward approach to narcissism".http://www.time.com/time/magazine/article/0,9171,904854,00.html

As Luciana Avedon, she was the author of The Beautiful People's Diet Book (Bantam, 1973) and Luciana Avedon's Body Book (Henry Holt, 1976).

All the books were written with Jeanne Molli.

Television

In the 1970s, as Luciana Pignatelli, she became the spokesperson for the soap Camay

Camay

Camay is the name of a scented hand and body soap, made by Procter & Gamble. It was first introduced in 1926 and marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities...

, appearing in national and international television commercials. Her performances were called "strangely somnambulistic" by cultural critic Camille Paglia

Camille Paglia

Camille Anna Paglia , is an American author, teacher, and social critic. Paglia, a self-described dissident feminist, has been a Professor at The University of the Arts in Philadelphia, Pennsylvania since 1984...

.http://www.salon.com/opinion/paglia/2008/07/09/russert/index5.html

Corporate career

Pignatelli was the European fashion coordinator of Eve of Roma, a cosmetics company.

Marriages

On 20 June 1954, Luciana Malgeri married Prince Don Nicolò Maria Pignatelli Aragon Cortès, 17th Prince of Noia (born 22 May 1923), a Gulf Oil executive. He is a Prince of the Holy Roman Empire of the German Nation, 19th Duke of Terranova, 17th Prince of Castelvetrano, Prince of Maida, Prince of Valle, Duke of Bellosguardo, Duke of Girifalco, Duke of Orta, 19th Marquess of Cerchiara, 19th Marquess of Avola, Marquess of Favara, Marquess of Caronia, Marquess of Borghetto, Count of Celano, Baron of Casteltermini, Baron of Menfi, and Patrician of Naples.http://www.pignatelli.org/pignatelli_aragona_cortes.htm The marriage was annulled in 1968. The couple had two children: Princess Donna Fabrizia (born 30 January 1956, married Stephen Fiamma) and Prince Don Diego (born 21 May 1958, married Cristina Prandoni Porta), who is a managing director of Warburg Dillon Read

Warburg Dillon Read

Warburg Dillon Read was an investment bank created by the Swiss Bank Corporation , following its 1997 acquisition of S. G. Warburg & Co. which it merged with Dillon, Read & Co., a firm it had acquired in 1995. SBC itself merged with the Union Bank of Switzerland in 1998, creating UBS AG...

 in Italy.

In 1970, Luciana Pignatelli married Burt Simms Avedon, then the president of Eve of Roma, who is a cousin of the photographer Richard Avedon

Richard Avedon

Richard Avedon was an American photographer. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century."-Photography career:Avedon was born in New York City to a Jewish Russian...

. By this marriage she had three stepdaughters. They divorced circa 1980.