Lucire
Encyclopedia
Lucire is a fashion magazine that originally began on the web
in 1997, branching into a monthly print edition in its home country of New Zealand
in 2004. It is the first fashion partner with the UNEP, an arrangement that began in 2003.
At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic
's Fashionbrat), and the first commercial fashion magazine on the web there. It claims to be the first fashion title to extend its brand
from the internet
into print
, and the first website
to launch print editions in more than one country. An unusual claim is that Lucire is the first national consumer publication in New Zealand to use exclusively typeface
s designed and produced domestically.
Samantha Hannah edits the "master" print edition in New Zealand. Summer Rayne Oakes
was made the US Editor in 2007 and subsequently editor-at-large. Previous positions were staffed by Stevie Wilson, who served as US Editor, Catherine Rigod, who filled the role of West Coast Editor and Richard Spiegel, who worked as a New York based photojournalist, among others. Lucire was founded by Jack Yan
, who continues to serve as Publisher.
When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian
term meaning ‘to glitter’ and there is a similar word in Spanish
meaning ‘to show off’.
In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile Zac Posen
, New Zealand shoe designer Kathryn Wilson, MTV
New Zealand presenter and former beauty queen Amber Peebles
, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.http://www.webbyawards.com/webbys/winners-2003.php
It launched a Romanian edition (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. A Thai edition, Twinpalms Lucire, launched in 2008. The magazine is subscribed to throughout the world, including Australia
, the United States
, and various Europe
an nations.
Print edition cover girl
s have included Brittny Gastineau
, Vanessa Carlton
, Stacie Jones Upchurch, Nicky Hilton
, Theodora Richards
and Monica Gabor. New York
photographers Barry Hollywood, Gray Scott and Jon Moe have contributed the greatest number of covers.
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
in 1997, branching into a monthly print edition in its home country of New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
in 2004. It is the first fashion partner with the UNEP, an arrangement that began in 2003.
At its launch, it was the second online fashion title in New Zealand (after Wellington Polytechnic
Massey University
Massey University is one of New Zealand's largest universities with approximately 36,000 students, 20,000 of whom are extramural students.The University has campuses in Palmerston North , Wellington and Auckland . Massey offers most of its degrees extramurally within New Zealand and internationally...
's Fashionbrat), and the first commercial fashion magazine on the web there. It claims to be the first fashion title to extend its brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
from the internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
into print
Printing
Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....
, and the first website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
to launch print editions in more than one country. An unusual claim is that Lucire is the first national consumer publication in New Zealand to use exclusively typeface
Typeface
In typography, a typeface is the artistic representation or interpretation of characters; it is the way the type looks. Each type is designed and there are thousands of different typefaces in existence, with new ones being developed constantly....
s designed and produced domestically.
Samantha Hannah edits the "master" print edition in New Zealand. Summer Rayne Oakes
Summer Rayne Oakes
Summer Rayne Oakes is an American-born model, activist, and television host known for her social entrepreneur work in ecofashion and related sustainability ventures...
was made the US Editor in 2007 and subsequently editor-at-large. Previous positions were staffed by Stevie Wilson, who served as US Editor, Catherine Rigod, who filled the role of West Coast Editor and Richard Spiegel, who worked as a New York based photojournalist, among others. Lucire was founded by Jack Yan
Jack Yan
Jack Yan is a publisher, designer and businessman, born 1972 in Kowloon, Hong Kong.Yan founded his own company in 1987 while a teenager and grew it, initially, into the region's leading font software firm, claiming to be the first New Zealander to design digital typefaces...
, who continues to serve as Publisher.
When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian
Romanian language
Romanian Romanian Romanian (or Daco-Romanian; obsolete spellings Rumanian, Roumanian; self-designation: română, limba română ("the Romanian language") or românește (lit. "in Romanian") is a Romance language spoken by around 24 to 28 million people, primarily in Romania and Moldova...
term meaning ‘to glitter’ and there is a similar word in Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
meaning ‘to show off’.
In the early 2000s, Lucire covered new talent alongside more established names. It was one of the first publications to profile Zac Posen
Zac Posen
- Early life :Posen was raised in the SoHo neighborhood of lower Manhattan, the son of artist Stephen Posen and corporate lawyer Susan Posen. His interest in fashion design started early, and as a child he would steal yarmulkes from his grandparents' synagogue to make ball dresses for dolls...
, New Zealand shoe designer Kathryn Wilson, MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
New Zealand presenter and former beauty queen Amber Peebles
Amber Peebles
Amber Jean Peebles is a New Zealand television presenter and a former Miss World New Zealand....
, and numerous others. In 2003, it was the second-ever New Zealand website to be nominated for a Webby Award.http://www.webbyawards.com/webbys/winners-2003.php
It launched a Romanian edition (helmed by Mirella and Valentin Lapusca) in May 2005, claiming to be the first New Zealand fashion magazine to enter the continent, and the first webzine in the world to launch two print editions. A Thai edition, Twinpalms Lucire, launched in 2008. The magazine is subscribed to throughout the world, including Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, and various Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
an nations.
Print edition cover girl
Cover girl
A cover girl is a woman whose photograph features on the front cover of a magazine. She may be a model, celebrity or entertainer. The term would generally not be used to describe a casual, once-off appearance by a person on the cover of a magazine....
s have included Brittny Gastineau
Brittny Gastineau
Brittny Gastineau is an American model, socialite, and reality television personality.-Early life and family:Gastineau is the daughter of Lisa Gastineau and former New York Jets player Mark Gastineau...
, Vanessa Carlton
Vanessa Carlton
Vanessa Lee Carlton is an American singer-songwriter and musician. Upon completion of her education at the School of American Ballet, Carlton chose to pursue singing instead, performing in New York bars and clubs while attending university. Three months after recording a demo with producer Peter...
, Stacie Jones Upchurch, Nicky Hilton
Nicky Hilton
Nicholai Olivia "Nicky" Hilton is an American businesswoman, fashion model, socialite, celebutante, heiress and fashion designer. She is a great-granddaughter of Conrad Hilton and younger sister of Paris Hilton....
, Theodora Richards
Theodora Richards
Theodora Dupree Richards is the daughter of Patti Hansen and Rolling Stones guitarist Keith Richards, and the older sister of Alexandra Richards. She is an international model....
and Monica Gabor. New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
photographers Barry Hollywood, Gray Scott and Jon Moe have contributed the greatest number of covers.