Lucozade Sport began its Association with Football in 1990. Since then it has built relationships with a number of different clubs, players and institutions.

As of August 2007, Lucozade

Lucozade

Lucozade is an umbrella name for a 6 series of energy and sports drinks, produced by GlaxoSmithKline in Gloucestershire. The former company became part of Beecham and, after the mergers of SmithKline and Beecham in 2000, GlaxoSmithKline....

 Sport has Partnerships with the FA, the FA Premier League, Liverpool FC, Manchester United FC and Arsenal FC. The England Vice and Liverpool FC captain, Steven Gerrard

Steven Gerrard

Steven George Gerrard MBE is an English footballer who plays for and captains Premier League club Liverpool. He also has 89 caps for the England national team. He has played much of his career in a centre midfielder role, but he has also been used as a second striker and right winger...

, is also the Official Lucozade Sport Brand Ambassador.