Ludo Campbell-Reid
Encyclopedia
Ludo Campbell-Reid is Design Champion and Manager Environmental Strategy & Policy Department at Auckland Council
Auckland Council
The Auckland Council is the council for the Auckland Region in New Zealand. It began operating on 1 November 2010, combining the functions of the existing regional council and the region's seven previous city and district councils into one "super council" or "super city" governed by a mayor, 20...

. He is an internationally recognised urban designer and planning specialist with over 18 years of senior public and private sector experience gained on high profile city transformation projects in South Africa, London, and New Zealand.

Biography

Ludo Campbell-Reid was born to an English father
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 and a South African mother in Hampton Court, southwest London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, in 1968. He graduated from the University of Westminster
University of Westminster
The University of Westminster is a public research university located in London, United Kingdom. Its origins go back to the foundation of the Royal Polytechnic Institution in 1838, and it was awarded university status in 1992.The university's headquarters and original campus are based on Regent...

 in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 with a BA
Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...

 with Honours In Urban Planning Studies, then completed a MA
Master's degree
A master's is an academic degree granted to individuals who have undergone study demonstrating a mastery or high-order overview of a specific field of study or area of professional practice...

 and Diploma
Diploma
A diploma is a certificate or deed issued by an educational institution, such as a university, that testifies that the recipient has successfully completed a particular course of study or confers an academic degree. In countries such as the United Kingdom and Australia, the word diploma refers to...

 In Urban Design
Urban design
Urban design concerns the arrangement, appearance and functionality of towns and cities, and in particular the shaping and uses of urban public space. It has traditionally been regarded as a disciplinary subset of urban planning, landscape architecture, or architecture and in more recent times has...

 at Oxford Brookes University
Oxford Brookes University
Oxford Brookes University is a new university in Oxford, England. It was named to honour the school's founding principal, John Brookes. It has been ranked as the best new university by the Sunday Times University Guide 10 years in a row...

.

Campbell-Reid’s achievements in urban design began in South Africa from 1992-1997, where he worked on the country’s first ski resort
Ski resort
A ski resort is a resort developed for skiing and other winter sports. In Europe a ski resort is a town or village in a ski area - a mountainous area, where there are ski trails and supporting services such as hotels and other accommodation, restaurants, equipment rental and a ski lift system...

, assisted in transforming Victoria
Victoria Dock
Victoria Dock may refer to:Australia* Victoria Dock * Victoria Dock - previously part of the Port of Melbourne, now part of the Melbourne Docklands redevelopment and called Victoria HarbourIndia* Victoria Dock, Mumbai-Bombay...

 and Albert Dock
Albert Dock
The Albert Dock is a complex of dock buildings and warehouses in Liverpool, England. Designed by Jesse Hartley and Philip Hardwick, it was opened in 1846, and was the first structure in Britain to be built from cast iron, brick and stone, with no structural wood...

s on Cape Town's
Cape Town
Cape Town is the second-most populous city in South Africa, and the provincial capital and primate city of the Western Cape. As the seat of the National Parliament, it is also the legislative capital of the country. It forms part of the City of Cape Town metropolitan municipality...

 world-class waterfront
Dock (maritime)
A dock is a human-made structure or group of structures involved in the handling of boats or ships, usually on or close to a shore.However, the exact meaning varies among different variants of the English language...

, and worked on that city’s bid to host the 2004 Olympic Games. In 1997 he returned to London where he worked for Tibbalds Planning & Urban Design before becoming senior urban designer at Tower Hamlets Borough
London Borough of Tower Hamlets
The London Borough of Tower Hamlets is a London borough to the east of the City of London and north of the River Thames. It is in the eastern part of London and covers much of the traditional East End. It also includes much of the redeveloped Docklands region of London, including West India Docks...

 in east London. He worked on the transformation of London's Canary Wharf
Canary Wharf
Canary Wharf is a major business district located in London, United Kingdom. It is one of London's two main financial centres, alongside the traditional City of London, and contains many of the UK's tallest buildings, including the second-tallest , One Canada Square...

, and in 2003 was shortlisted for the London Planning Awards in the category of best public sector
Public sector
The public sector, sometimes referred to as the state sector, is a part of the state that deals with either the production, delivery and allocation of goods and services by and for the government or its citizens, whether national, regional or local/municipal.Examples of public sector activity range...

 planner.

In 2004, Campbell-Reid was appointed as Director of Urban Design London, an organisation set up and part funded by Transport for London, to promote awareness and good communications between all 33 London Boroughs and the Greater London Authority. After two years, Campbell-Reid left for a position as Urban Design Manager at Auckland City Council, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. In his role at Auckland City, Campbell-Reid was responsible for ensuring the delivery of high quality urban design outcomes across the city on all significant council (Aotea Square redevelopment, Waterfront revitalisation, Eden Park redevelopment, Central Connector, CBD Streetscapes upgrades and Newmarket Broadway) and private sector led projects. Campbell-Reid developed the cities first ever Urban Design group business Plan and Urban Design Framework: “Designing Great Places for our People”.

In 2010 Ludo Campbell-Reid was appointed Manager of the Environmental Strategy & Policy Department, Auckland Council’s Centre of Environmental Excellence. Campbell-Reid's portfolio includes urban design, heritage and environmental (air, land, water and coastal) issues for the region. Campbell-Reid is Auckland Council’s first ever Design Champion, accountable for eradicating outdated policies, plans and rules, promoting the urban design agenda at all levels within the council and the wider community.

Campbell-Reid is an advocate for a “clutter free” city that favours the role of the pedestrian as the economic powerhouse of the city. He champions the introduction of “shared space” a cutting edge urban design concept pioneered in the Netherlands, which is based around understanding the psychology of space. This initiative is driven by pedestrian safety and removes all traffic control methods (such as signage, bollards and curbs) to encourage cars and vehicles to co-habit.

Rowing

Campbell-Reid competed as a rower for England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 at the World Championships in Czechoslovakia
Czechoslovakia
Czechoslovakia or Czecho-Slovakia was a sovereign state in Central Europe which existed from October 1918, when it declared its independence from the Austro-Hungarian Empire, until 1992...

 in 1986, and designed the boat that took Stephen Redgrave to his fifth Olympic Gold, in the coxless four at Sydney in 2000.

Family

Campbell-Reid is married to Jo, a former floor manager for the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

, who is part-Parisian
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, with a son, Louis and a daughter, Mimi.
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