Luke Scheybeler
Encyclopedia
Luke Scheybeler is a British designer and the executive creative director of Scheybeler+company. He is the co-founder, former creative director and a shareholder of premium cycling clothing brand Rapha
. In 2011 he launched The Collarbone, an iPad-based pro-cycling photography magazine, with photographer Camille Mcmillan.
in March 2004 with Simon Mottram. In his role as creative director, Scheybeler led Rapha's creative output and oversaw the creative teams. He was responsible for the company’s overall image including managing the brand, marketing communications, photographic art direction and in-store design. He set the strategy for, and designed, the Rapha website. Despite having no previous background in fashion design, he oversaw creation of the product range and led the detailed design of all products including clothing, accessories, luggage and publications. Scheybeler was also jointly responsible for marketing strategy, business planning, board-level management and company leadership.
In 2007 Scheybeler designed a jersey with British menswear designer Paul Smith
to celebrate the London start of the Tour de France. In 2008 he worked with British tailor Timothy Everest
on a bespoke three-piece suit designed for cyclists. Whilst at Rapha
, Scheybeler set the design direction for Rouleur Magazine
, Rapha's cycling journal, and art-directed The Great Road Climbs of the Pyrenees, a collaboration between Rapha
and the writer Graeme Fife
.
, Scheybeler focused on branding and digital design. He held a number of senior creative roles at design agencies including Rufus Leonard, Sapient, Agency.com and the UK's first digital design agency New Media Factory. A self-taught designer and musician, Scheybeler briefly studied Electronic Music, Philosophy and Computer Science at the University of Hertfordshire
, before dropping out and beginning a career in design in 1994.
Rapha
Rapha Performance Roadwear is a premium sportswear and lifestyle brand focused on bicycle road cycling, clothing and accessories. Started in London in early 2004 by Simon Mottram and Luke Scheybeler, the first products launched in July of that year...
. In 2011 he launched The Collarbone, an iPad-based pro-cycling photography magazine, with photographer Camille Mcmillan.
Rapha
Scheybeler founded RaphaRapha
Rapha Performance Roadwear is a premium sportswear and lifestyle brand focused on bicycle road cycling, clothing and accessories. Started in London in early 2004 by Simon Mottram and Luke Scheybeler, the first products launched in July of that year...
in March 2004 with Simon Mottram. In his role as creative director, Scheybeler led Rapha's creative output and oversaw the creative teams. He was responsible for the company’s overall image including managing the brand, marketing communications, photographic art direction and in-store design. He set the strategy for, and designed, the Rapha website. Despite having no previous background in fashion design, he oversaw creation of the product range and led the detailed design of all products including clothing, accessories, luggage and publications. Scheybeler was also jointly responsible for marketing strategy, business planning, board-level management and company leadership.
In 2007 Scheybeler designed a jersey with British menswear designer Paul Smith
Paul Smith (fashion designer)
Sir Paul Smith jr, RDI, is an English fashion designer, whose business and reputation is founded upon his menswear. He is both commercially successful and highly respected within the fashion industry....
to celebrate the London start of the Tour de France. In 2008 he worked with British tailor Timothy Everest
Timothy Everest
Timothy Everest, MBE is a Welsh bespoke tailor and designer who has, according to Vogue, "dressed some of the world's most famous people". Born in Haverfordwest, Wales, he moved to London in his early twenties to work with innovative Savile Row tailor Tommy Nutter, where he learned the art of...
on a bespoke three-piece suit designed for cyclists. Whilst at Rapha
Rapha
Rapha Performance Roadwear is a premium sportswear and lifestyle brand focused on bicycle road cycling, clothing and accessories. Started in London in early 2004 by Simon Mottram and Luke Scheybeler, the first products launched in July of that year...
, Scheybeler set the design direction for Rouleur Magazine
Rouleur Magazine
Rouleur is a bi-monthly British cycling magazine first published in 2006 by sportswear brand Rapha and now as a part of Rouleur Ltd. The focus is road racing but there have been excursions into areas such as cyclo-cross and Track Racing. It is edited by co-owner and founder Guy Andrews and it is...
, Rapha's cycling journal, and art-directed The Great Road Climbs of the Pyrenees, a collaboration between Rapha
Rapha
Rapha Performance Roadwear is a premium sportswear and lifestyle brand focused on bicycle road cycling, clothing and accessories. Started in London in early 2004 by Simon Mottram and Luke Scheybeler, the first products launched in July of that year...
and the writer Graeme Fife
Graeme Fife
Graeme Fife is a prolific English writer, playwright and broadcaster. His first career was as a schoolmaster and university lecturer.-Education:...
.
Early Career
Prior to starting RaphaRapha
Rapha Performance Roadwear is a premium sportswear and lifestyle brand focused on bicycle road cycling, clothing and accessories. Started in London in early 2004 by Simon Mottram and Luke Scheybeler, the first products launched in July of that year...
, Scheybeler focused on branding and digital design. He held a number of senior creative roles at design agencies including Rufus Leonard, Sapient, Agency.com and the UK's first digital design agency New Media Factory. A self-taught designer and musician, Scheybeler briefly studied Electronic Music, Philosophy and Computer Science at the University of Hertfordshire
University of Hertfordshire
The University of Hertfordshire is a new university based largely in Hatfield, in the county of Hertfordshire, England, from which the university takes its name. It has more than 27,500 students, over 2500 staff, with a turnover of over £181m...
, before dropping out and beginning a career in design in 1994.
External Links
- Scheybeler.com website
- Rapha website
- The Collarbone website
- Finchs Quarterly Review Finchs Quarterly Review, undated. Retrieved 10 February 2009.
- Article on Timothy Everest Collaboration Coolhunting, 27-02-2009 Retrieved 5 March 2009.
- Article on Paul Smith Collaboration Coolhunting, 09-07-2007 Retrieved 7 March 2009.