Luv Ka The End
Encyclopedia
Development
On April 1, 2011 the film was unveiled publicly as the first production venture of Y-FilmsY-Films
Y-Films is an Indian film production and distribution company, based in Mumbai. The company is a subsidiary of Yash Raj Films and is headed by Ashish Patil.-History:...
and the cast of the film met the press along with the actors from Y-Films' other two ventures, Mujhse Fraaandship Karoge and Virus Diwan
Virus Diwan
Virus Diwan is an upcoming Bollywood sci-fi film directed by Bumpy, and introducing Arjun Kapoor, the son of producer Boney Kapoor. The film is produced by Ashish Patil under Aditya Chopra's Y-Films, and is scheduled for release on 30 December, 2011....
.
Critical reception
Luv Ka The End opened to negative reviews across India. It was a massive success amongst its target audience, College Goers and High Schoolers. The film started on a slow note on Friday but picked up Saturday onwards and sustained itself well through the week and managed to create space for itself into the second week.Taaha Shah and Shraddha Kapoor managed to get rave reviews from most critics. The rest of the characters also were highly praised for their performance. The newcomers showed tremendous confidence and were bang on in their portrayal of the different characters that they played. Pushtiie Shakti
Pushtiie Shakti
Pushtiie Shakti is an Indian actress best known as playing the lead role of Mahi Talwar in the Indian comedy series Mahi Way, Sony TV.-Early Life:...
who played Jugs in the film was highly praised. Errol Peter Marks who plays gollu was praised by Taran Adarsh. Meherzan Mazda of Seven fame was also appreciated for his portrayal of a Gym Freak.
Taran Adarsh
Taran Adarsh
Taran Adarsh is an Indian film critic, journalist, editor and film trade analyst. He is also a former producer and screenwriter. He is the son of film director and producer, B.K. Adarsh....
of Bollywood Hungama
Bollywood Hungama
Bollywood Hungama is a leading Bollywood entertainment website, owned by hungama.com....
gave the film 3.5 out of 5 stars. VJ Archana gave the film 4 on 5 stars calling it a crazy fun ride. RJ Jeeturaj praised the film for its freshness, execution and approach. Yahoo movies gave the film 3 out of 5 stars.
Nikhat Kazmi
Nikhat Kazmi
Nikhat Kazmi is a senior correspondent and well-known film critic from India, who has been writing for The Times of India, since 1987.-Books:* If Shakespeare was a gun: a play. Writers Workshop, 1984....
of Times of India rated it 2 out of 5 and wrote - "The film scores only in some of its performances (Shraddha Kapoor's gang) and might appeal to young collegiates who want to miss a few boring tutorials". Entertainment portal FilmiTadka stated - Luv Ka The End is like what Rock music (not in the good sense) is to a Jazz lover, instead of a solid script, the director has tried to fill in voids with noise. Song ‘Mutton’ to me will the most vulgar song of this year, we at FilmiTadka give it 1.5 out of 5 stars. Anupama Chopra
Anupama Chopra
Anupama Chopra is a noted author, journalist and film critic. She has written several books on Indian cinema and has been a movie reviewer with NDTV and India Today.-Career:...
of NDTV said - "Sensibility of this film is not youthful, it’s juvenile. And that’s before you get to the part where Luv, under the influence of some pill, dresses in drag and breaks into a song that goes: Mera jism, jism, mera badan, badan, main hun taza mutton mutton, khol dilon ke button button. I’m not sure what demographic that is aimed at but it definitely not for me. I’m going with one and a half star".
Box Office
According to BoxOfficeIndia, the movie collection "was very goodon its first day of around 10-15%.".