M.DIA is a footwear trademark founded in 1999, in suburbs of Paris

Banlieue

In francophone areas, banlieues are the "outskirts" of a city: the zone around a city that is under the city's rule.Banlieues are translated as "suburbs", as these are also residential areas on the outer edge of a city, but the connotations of the term "banlieue" in France can be different from...

 (France), by Mohamed Dia

Mohamed Dia

Mohamed Dia is a Franco-Malian designer of sport clothing , founder of the M.Dia brand....

.

The Dia signed a license with NBA and created a textile collection NBA by Dia. Previously the brand was spread by Secteur Ä

Secteur Ä

Secteur Ä was a famous 1990s French rap association based in Sarcelles, France and named after a sector in the region. This music collective was created by the Ministère AMER and artist Kenzy became its producer-manager....

 the rapper crew (Passi

Passi

Passi is a French hip hop artist who became famous in the mid-1990s with the group Ministère AMER, which included himself and Stomy Bugsy. He is most widely known, however, as a solo artist, as well as a participant in many other groups, such as Bisso Na Bisso and Dis l'heure 2 zouk.- Biography...

, Stomy Bugsy

Stomy Bugsy

Stomy Bugsy is a French rapper from Sarcelles.Born of parents from Cape Verde, Duarte helped found hip hop group Ministere AMER, however in 1996 he decided to launch his own solo career...

, les Neg’marrons and Ärsenik

Ärsenik

Ärsenik is a rap group based in Villiers-le-Bel, France, founded in 1992, and made up of two brothers, Lino and Calbo , whose family is originally from Congo. Until 1997, the group also included Tony Truand, a cousin. In 1998, their first album "Quelques gouttes suffisent" went double gold...

).

In 2005, Mohamed Dia

Mohamed Dia

Mohamed Dia is a Franco-Malian designer of sport clothing , founder of the M.Dia brand....

 created his own record label

Record label

In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

called Dia Entertainment. Ärsenik takes part in the project.