Mohamed Dia
Encyclopedia
Mohamed Dia is a Franco
-Mali
an designer of sport clothing (sporstwear and streetwear), founder of the M.Dia
brand.
In 1999, he founded M.Dia
, a new brand of sport clothing with his own savings in Sarcelles, in the outskirts of Paris
. French popular rap groups such as Secteur Ä
or Ministère AMER
supported him and spread his brand wearing his products. That attracted the attention of French mass media which soon depicted him as some sort of role model
for youngsters from impoverished neighborhoods.
In 2001, he signed a license with NBA and created a new textile collection : NBA by DIA. That allowed him to enter the American market and then to open his first shop in the United States in 2004.
In 2005, he also created his own record label, Dia entertainment, along with hip hop
group Ärsenik
.
He now owns one of the most dynamic French sports clothing brand with a 16-million-euro revenue (nearly 24 million dollars) in 2007.
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
-Mali
Mali
Mali , officially the Republic of Mali , is a landlocked country in Western Africa. Mali borders Algeria on the north, Niger on the east, Burkina Faso and the Côte d'Ivoire on the south, Guinea on the south-west, and Senegal and Mauritania on the west. Its size is just over 1,240,000 km² with...
an designer of sport clothing (sporstwear and streetwear), founder of the M.Dia
M.Dia
M.DIA is a footwear trademark founded in 1999, in suburbs of Paris , by Mohamed Dia.The Dia signed a license with NBA and created a textile collection NBA by Dia. Previously the brand was spread by Secteur Ä the rapper crew .In 2005, Mohamed Dia created his own record label called Dia Entertainment...
brand.
In 1999, he founded M.Dia
M.Dia
M.DIA is a footwear trademark founded in 1999, in suburbs of Paris , by Mohamed Dia.The Dia signed a license with NBA and created a textile collection NBA by Dia. Previously the brand was spread by Secteur Ä the rapper crew .In 2005, Mohamed Dia created his own record label called Dia Entertainment...
, a new brand of sport clothing with his own savings in Sarcelles, in the outskirts of Paris
Banlieue
In francophone areas, banlieues are the "outskirts" of a city: the zone around a city that is under the city's rule.Banlieues are translated as "suburbs", as these are also residential areas on the outer edge of a city, but the connotations of the term "banlieue" in France can be different from...
. French popular rap groups such as Secteur Ä
Secteur Ä
Secteur Ä was a famous 1990s French rap association based in Sarcelles, France and named after a sector in the region. This music collective was created by the Ministère AMER and artist Kenzy became its producer-manager....
or Ministère AMER
Ministère AMER
The Ministère AMER is a French hip hop group from Sarcelles, consisting of the rappers Passi and Stomy Bugsy , DJ Ghetch, and the producer/manager Kenzy. The group is also associated with other major French hip hop artists such as Doc Gyneco and Hamed Daye...
supported him and spread his brand wearing his products. That attracted the attention of French mass media which soon depicted him as some sort of role model
Role model
The term role model generally means any "person who serves as an example, whose behaviour is emulated by others".The term first appeared in Robert K. Merton's socialization research of medical students...
for youngsters from impoverished neighborhoods.
In 2001, he signed a license with NBA and created a new textile collection : NBA by DIA. That allowed him to enter the American market and then to open his first shop in the United States in 2004.
In 2005, he also created his own record label, Dia entertainment, along with hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
group Ärsenik
Ärsenik
Ärsenik is a rap group based in Villiers-le-Bel, France, founded in 1992, and made up of two brothers, Lino and Calbo , whose family is originally from Congo. Until 1997, the group also included Tony Truand, a cousin. In 1998, their first album "Quelques gouttes suffisent" went double gold...
.
He now owns one of the most dynamic French sports clothing brand with a 16-million-euro revenue (nearly 24 million dollars) in 2007.