.gif)
MAD TV (music TV)
Encyclopedia
MAD TV is a television network in Greece that broadcasts music related programming including video clips, music news & interviews as well as concert footage. It was the first music station in Greece, launched on June 6, 1996 and is run by Andreas Kouris.
MAD TV’s target group ranges from 15 to 24 years old. 90% of its daily program includes all the latest pop
, electronic
, rock
, R&B and hip hop
releases and 30 live shows per week. All shows deal with different subjects, ranging from world-wide music news, artist news, Internet, video games, cinema, clubbing, concerts, interviews and documentaries, concerning the majority of the Greek and International artist community. In May 2000, MAD TV launched the first Greek music portal, which provides its users the most up to date worldwide music information along with brand new Internet services.
MAD TV also offers a wide range of B2C and B2B
services to the public: Go MAD (interactive service) & MAD Music (5 music-interactive audio channels) available on Nova
(DTH satellite platform in Greece), MAD Shop (on line CD shop) through their website, Nova
and i-mode
Cosmote mobile telephony, MAD Scanner (mobile service for music identification) through Vodafone mobile telephony company, Real time video streaming of MAD TV’s program for 2G
& 3G
mobile phones, mobile content (ring-tones, logos and MMS
) to all the top mobile telephony companies in Greece, music content to internet sites and portals (news, events, artists’ CVs, charts, photos & wallpapers, audio & video streaming, polyphonic audio ring-tones, etc.), and many more.
Since June 16, 2005, MAD TV successfully organises each year the MAD Video Music Awards
, a unique Greek music production and awards ceremony, which allows the public to vote for their favorite artists and video clip. On May 26 and 27 of 2005, MAD TV held the 1st conference for the music industry in Greece, Athens Music Forum, which focuses on bringing together representatives from all professional fields that are directly and indirectly related to the music industry. MAD also organizes Secret Concerts, a series of famous artist’s live appearances in front of a small audience in a private and secret place, which give the opportunity to artists to present a special performance with a different repertoire.
MAD TV broadcasts in Athens on the frequencies of 68 UHF (from Mount Hymettus) and 20 UHF (from Mount Parnitha), and on 20 UHF in Thessaloniki as well. MAD is also rebroadcast through several local and regional television stations in Greece, usually for several hours per day.
, the first international Greek music channel- MAD World
which targets Greeks abroad. MAD World, is on air 24 hours a day, broadcasting all genres of the Greek Music with special daily shows, rockumentaries dedicated to famous Greek artists and special shows that keep the audience informed about the events that take place in Greece. In July 2006, MAD partnered up with Antenna to launch Blue, a channel similar to MAD World
but available only to audiences in North America.
MAD TV’s target group ranges from 15 to 24 years old. 90% of its daily program includes all the latest pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
, electronic
Electronic music
Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound...
, rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
, R&B and hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...
releases and 30 live shows per week. All shows deal with different subjects, ranging from world-wide music news, artist news, Internet, video games, cinema, clubbing, concerts, interviews and documentaries, concerning the majority of the Greek and International artist community. In May 2000, MAD TV launched the first Greek music portal, which provides its users the most up to date worldwide music information along with brand new Internet services.
MAD TV also offers a wide range of B2C and B2B
Business-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...
services to the public: Go MAD (interactive service) & MAD Music (5 music-interactive audio channels) available on Nova
NOVA Greece
NOVA Greece is a Greek digital satellite pay TV platform owned by Multichoice Hellas. It was launched in December 1999.NOVA offers Greek subscribers an array of international and domestic programmes plus the majority of popular Greek terrestrial TV channels along with a number of Greek...
(DTH satellite platform in Greece), MAD Shop (on line CD shop) through their website, Nova
NOVA Greece
NOVA Greece is a Greek digital satellite pay TV platform owned by Multichoice Hellas. It was launched in December 1999.NOVA offers Greek subscribers an array of international and domestic programmes plus the majority of popular Greek terrestrial TV channels along with a number of Greek...
and i-mode
I-mode
NTT DoCoMo's i-mode is a mobile internet service popular in Japan. Unlike Wireless Application Protocol, i-mode encompasses a wider variety of internet standards, including web access, e-mail and the packet-switched network that delivers the data...
Cosmote mobile telephony, MAD Scanner (mobile service for music identification) through Vodafone mobile telephony company, Real time video streaming of MAD TV’s program for 2G
2G
2G is short for second-generation wireless telephone technology. Second generation 2G cellular telecom networks were commercially launched on the GSM standard in Finland by Radiolinja in 1991...
& 3G
3G
3G or 3rd generation mobile telecommunications is a generation of standards for mobile phones and mobile telecommunication services fulfilling the International Mobile Telecommunications-2000 specifications by the International Telecommunication Union...
mobile phones, mobile content (ring-tones, logos and MMS
Multimedia Messaging Service
Multimedia Messaging Service, or MMS, is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS capability that allowed exchange of text messages only up to 160 characters in length.The most popular use is to send photographs from...
) to all the top mobile telephony companies in Greece, music content to internet sites and portals (news, events, artists’ CVs, charts, photos & wallpapers, audio & video streaming, polyphonic audio ring-tones, etc.), and many more.
Since June 16, 2005, MAD TV successfully organises each year the MAD Video Music Awards
MAD Video Music Awards
The MAD Video Music Awards were established in 2003, to honor the best Greek artist, song and music video of each year....
, a unique Greek music production and awards ceremony, which allows the public to vote for their favorite artists and video clip. On May 26 and 27 of 2005, MAD TV held the 1st conference for the music industry in Greece, Athens Music Forum, which focuses on bringing together representatives from all professional fields that are directly and indirectly related to the music industry. MAD also organizes Secret Concerts, a series of famous artist’s live appearances in front of a small audience in a private and secret place, which give the opportunity to artists to present a special performance with a different repertoire.
MAD TV broadcasts in Athens on the frequencies of 68 UHF (from Mount Hymettus) and 20 UHF (from Mount Parnitha), and on 20 UHF in Thessaloniki as well. MAD is also rebroadcast through several local and regional television stations in Greece, usually for several hours per day.
VJ's
- Elias Fragoulis
- Themis Georgantas
- Κonstantinos Κalfakakos
- Stella Κalisperatou
- Νasos Κranias
- Guy Krief
- Vaggelis Κostoxenakis
- Αlexandros Lekkas
- Lydia Papaioannou
- Hakos Pervanidis
- Μary Synatsaki
- Εva Theotokatou
- Nikos Voυrliotis
- Laura Naries
Programs
- Absolut Beat - Entertainment program with information on all the hot spots for dining, dancing, theatre and cinema as well as a look at all the events happening on the weekend, airs Saturday & Sunday at 10pm
- Cinemad - Weekly series focuses on movie news, trailers and a look at the latest new releases, airs Thursdays at 10pm
- Charts GR Εlliniko - Greek Top 50 music countdown, airs Saturdays at 6pm
- DYNAMIXDynamixDynamix, Inc. was an American developer of computer games from 1984 to 2001, best known for their flight simulator, Red Baron, the Front Page Sports series, Betrayal at Krondor, and their online multiplayer game, Tribes.-History:...
- Dance music clips, airs Saturdays at Midnight
- Experience Zone - Live Dance music program, airs Saturdays at 9pm
- Εllinika και Xena Mixer - Greek and foreign music clips
- First - A look at all the latest releases from Greek and international artists, airs Saturday at Noon
- Flesh Mixer - Video clips with content suitable for late night, airs Fridays at Midnight
- Funked- Live interactive program featuring viewer feedback, airs M-F at 9pm
- Ηeineken Music Report - A look back at all the top music news from the past week, airs Saturdays at 2pm
- Hronomixani - Classic music clips
- Juke Box - Music clips requested by viewers
- Lunch Box - Music news, gossip, clubbing and event information and more, airs M-F at 3pm
- Mad Files- TV War - Heavy Metal music, airs Wednesday at Midnight
- Mad Files - Streetbeat- Hip Hop, R&B & Urban music, airs Tuesday at Midnight
- Mad Files Κυριακής- Post Alternative - Pop and Rock music, airs Thursday at Midnight
- Mad News - Music and entertainment news updates, airs throughout the day
- MAD Χ Rays - Live performance from the hottest Greek and international artists, airs Saturdays at 6pm
- OK - Daily variety program with games and prizes, airs M-F at 5pm
- Playroom - Daily music program with video clips and prizes given out, airs M-F at 1pm
- ROOM8 - Recap of the days music & entertainment news, contests, airs M-F at 8pm
- Top 5 - spotlight on a different artist each day, Monday - Sunday at 12:30pm
- UK Top - All the top hits from the UK, airs Saturday at 5:30pm
- US Top - All the top hits from the US, airs Sunday at 5:30pm
- WWW (What a Wonderful World) - Program that looks at the 'online' world, with a focus on websites and other items of interest to young people, airs M-F at 4pm
- TV WAR - focuses on heavy metalHeavy metal musicHeavy metal is a genre of rock music that developed in the late 1960s and early 1970s, largely in the Midlands of the United Kingdom and the United States...
music, airs Wednesday at 24:00am
- Trash Me - Late night segment with a logo of a dogDogThe domestic dog is a domesticated form of the gray wolf, a member of the Canidae family of the order Carnivora. The term is used for both feral and pet varieties. The dog may have been the first animal to be domesticated, and has been the most widely kept working, hunting, and companion animal in...
, an innuendo for the derogatory SkiladikoSkiladikoSkiladiko , , is a derogatory term to describe laiko music or a so-called "decadent" form of laiko and it derives from the Greek for dog , meaning "dogish" or "doghouse", and the current nightclubs in Greece in which Greek folk music is performed...
(Dog music) genre, which features lower budget "trash" clips that did not traditionally enjoy much broadcasting. Also includes songs that established a cult following in the nightlifeNightlifeNightlife is the collective term for any entertainment that is available and more popular from the late evening into the early hours of the morning...
.
MAD World & Blue
In December 2005, MAD established, in cooperation with UBI World TVUBI World TV
UBI World TV is an Australian digital satellite pay television service that broadcasts predominantly ethnic channels. It launched in late 2004 and currently offers over 80 channels in its lineup from over 20 countries in over 12 languages.The company also provides entertainment and information...
, the first international Greek music channel- MAD World
MAD World
MAD World is the international network of MAD TV that broadcasts the 'best of MAD' programming to Greeks abroad in Asia, Africa and Australia. In light of the fact that MAD World is geared toward Greeks living abroad, it has different programming then MAD TV in Greece...
which targets Greeks abroad. MAD World, is on air 24 hours a day, broadcasting all genres of the Greek Music with special daily shows, rockumentaries dedicated to famous Greek artists and special shows that keep the audience informed about the events that take place in Greece. In July 2006, MAD partnered up with Antenna to launch Blue, a channel similar to MAD World
MAD World
MAD World is the international network of MAD TV that broadcasts the 'best of MAD' programming to Greeks abroad in Asia, Africa and Australia. In light of the fact that MAD World is geared toward Greeks living abroad, it has different programming then MAD TV in Greece...
but available only to audiences in North America.