MIT Center for Digital Business
Encyclopedia
The MIT Center for Digital Business is an industry funded research center headquartered at the MIT Sloan School of Management
. The Center for Digital Business is focused on understanding the impact of technology on business value, and developing tools and frameworks for sponsors to use for competitive advantage. Founded in 1999, the Center for Digital Business is one of the largest research centers in the history of the Sloan School. The Center has funded more than 50 Faculty and performed more than 70 research projects in three areas of expertise: Digital Productivity, Digital marketing
, and Digital Services and the Cloud.
The Center for Digital Business is funded by companies such as Capgemini, Cisco Systems, General Motors, McKinsey & Co., SAP, Suruga Bank, Liberty Mutual, BT, Google, HP, Oracle, and the SAS Institute. The Center is run by Erik Brynjolfsson
(Director), Glen L. Urban
(Chairman), Andrew McAfee (Associate Director), and David Verrill (Executive Director). Affiliated faculty include Michael A. Cusumano
, Marshall Van Alstyne
, and Michael Siegel.
MIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....
. The Center for Digital Business is focused on understanding the impact of technology on business value, and developing tools and frameworks for sponsors to use for competitive advantage. Founded in 1999, the Center for Digital Business is one of the largest research centers in the history of the Sloan School. The Center has funded more than 50 Faculty and performed more than 70 research projects in three areas of expertise: Digital Productivity, Digital marketing
Digital marketing
Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. Digital marketing extends beyond Internet Marketing to include channels that do not require the use of the Internet...
, and Digital Services and the Cloud.
Examples of current focused research projects
- The Cloud as a Platform
- Deriving Competitive Advantage from IT
- The Business Implications of Enterprise 2.0
- Productivity and Internal Knowledge Markets
- Web Site Morphing to Individual Cognitive Style
- Measuring the Productivity of Information Workers
- Improving Hospital Operational Efficiency and Risk Management with Systems Dynamics
- Using Systems Modeling to Predict, Manage and Improve Software Application Development and Maintenance
The Center for Digital Business is funded by companies such as Capgemini, Cisco Systems, General Motors, McKinsey & Co., SAP, Suruga Bank, Liberty Mutual, BT, Google, HP, Oracle, and the SAS Institute. The Center is run by Erik Brynjolfsson
Erik Brynjolfsson
Erik Brynjolfsson is the Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research...
(Director), Glen L. Urban
Glen L. Urban
Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and dean at the school from 1993 to 1998. Dr. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author...
(Chairman), Andrew McAfee (Associate Director), and David Verrill (Executive Director). Affiliated faculty include Michael A. Cusumano
Michael A. Cusumano
Michael A. Cusumano is the Sloan Management Review Distinguished Professor at the MIT Sloan School of Management. As befits his title, he is the former editor-in-chief and chairman of the MIT Sloan Management Review. Professor Cusumano earned his bachelor's degree from Princeton University and his...
, Marshall Van Alstyne
Marshall Van Alstyne
Marshall Van Alstyne is a professor at Boston University and researcher at MIT and the MIT Center for Digital Business. His work focuses on the economics of information....
, and Michael Siegel.
External links
- Center for Digital Business Official site
- MIT Sloan Management Review web site
- Michael Cusumano's MIT homepage
- Erik Brynjolfsson's MIT Web Site
- Glen Urban’s MIT homepage
- Marshall Van Alstyne's Homepage
- Andrew McAfee Homepage
- Michael Siegel
- Brynjolfsson's Economics of Information Blog
- Brynjolfsson Profile in Business Week, September 29, 2003. ("If e-business had an oracle, Erik Brynjolfsson would be the anointed.")
- Brynjolfsson Profile in Optimize, October, 2005. (Brynjolfsson ranked second in research study of "most influential academics of business technology")
- Profile in Supply Chain Management, January, 2006.
- CIO Insight interview, "Expert Voice: Erik Brynjolfsson on Organizational Capital" October, 2001.
- Brynjolfsson Profile in Informationweek, April 17, 2000. ("When it comes to explaining the relationship between IT and worker productivity--bandwagon jumpers like Federal Reserve chairman Alan Greenspan notwithstanding--the generally acknowledged expert in the field is Erik Brynjolfsson...")