MRM Worldwide is a global digital and direct marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 agency with 62 offices in 40 countries.

Based in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, it has been ranked among the top 10 digital agencies in the world by size, according to Adweek

Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978....

, MediaPost and RECMA.

The agency builds Customer Utility, which it defines as a measurement of content and context in the service of the brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

, to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes original content creation, digital strategy

Digital strategy

In the fields of strategic management, marketing strategy and operational strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organization...

, cross-media

Cross-media marketing

Cross media marketing is a form of cross-promotion in which promotional companies commit to surpassing the traditional advertisements and decide to include extra appeals to their offered products.. The material can be communicated by any mass media such as e-mails, letters, web pages, or other...

 analytics

Analytics

Analytics is the application of computer technology, operational research, and statistics to solve problems in business and industry. Analytics is carried out within an information system: while, in the past, statistics and mathematics could be studied without computers and software, analytics has...

, technology strategy

Technology strategy

A Technology strategy is a particular generation of an organization's overall objective, principles and tactics relating to the technologies that the organization uses. Such strategies primarily focus on the technologies themselves and in some cases the people who directly manage those technologies...

, technology digestion and web design

Web design

Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...

.

Its most famous creative work includes the design, maintenance and marketing programs for MasterCard

MasterCard

Mastercard Incorporated or MasterCard Worldwide is an American multinational financial services corporation with its headquarters in the MasterCard International Global Headquarters, Purchase, Harrison, New York, United States...

 (Priceless.com), the U.S. Army (GoArmy.com), Nikon

Nikon

, also known as just Nikon, is a multinational corporation headquartered in Tokyo, Japan, specializing in optics and imaging. Its products include cameras, binoculars, microscopes, measurement instruments, and the steppers used in the photolithography steps of semiconductor fabrication, of which...

 (StunningNikon.com); and Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 (Clearification.com, others).

It has been named B2B Magazine’s Direct Agency of the Year for the three consecutive years it was eligible (2004, 2006 and 2008).

History

The establishment of MRM Worldwide, part of McCann Worldgroup, can be traced back several ways.

In 1985, McCann Erickson

McCann Erickson

McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry....

 (owned by the Interpublic Group of Companies

Interpublic Group of Companies

The Interpublic Group of Companies, Inc. is one of the "big four" global advertising holding companies . Headquartered in New York City, it has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010...

) bought March Advertising & Direct Marketing, founded in 1962, and renamed it McCann Direct. In 1996, the agency was rebranded as MRM after direct marketing executive Stan Rapp

Stan Rapp

Stanley I. Rapp is a prominent lobbyist in Pennsylvania, where he is a partner with the Greenlee Partners lobbying firm, which is the "pre-eminent power player in Harrisburg politics." He is considered the "dean of Harrisburg lobbyists."...

 joined as head of the company. It was then renamed MRM Partners in 2001 when Zentropy Partners

Zentropy Partners

Zentropy Partners is the defunct name for an existing global internet professional services company headquartered in Los Angeles, CA. The company was co-founded by and Ryan Magnussen in 1995 with the aim of becoming the global provider of Internet services...

 was merged into MRM. In 2005, it was rebranded

Rebranding

Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors....

 MRM Worldwide, one year after worldwide CEO

Chief executive officer

A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 Reuben Hendell was hired.